Amazon Ecology is a non-profit helping traditional artisans in the Peruvian Amazon make and market innovative fair-trade handicrafts. After years of relying on marketplaces and manual buying workflows, they introduced Wholesale Helper apps to give wholesale buyers a smoother way to order directly on their Shopify store.
With Wholesale Helper apps, Amazon Ecology achieved:
- +5% AOV from wholesale buyers
- -40% order processing time
- +10% overall order volume
- 6 hours saved per week on wholesale ops
- Shifted willing buyers from Faire to direct on their site
The Challenge: make direct wholesale easy (and measurable)
1. Fragmented buying paths
Some wholesale customers preferred Faire because Amazon Ecology’s website didn’t yet offer a fast, reliable wholesale path.
2. Inefficient ordering & tracking
Manual spreadsheets and ad-hoc steps slowed processing and blurred visibility between retail vs. wholesale performance.
3. Growth ceiling
Attracting and converting new wholesale accounts required a frictionless storefront experience with clear pricing and minimums.
The Solution: WPD for direct, self-serve wholesale on Shopify
Amazon Ecology implemented Wholesale Pricing Discount B2B (WPD), Wholesale Lock Manager, and WSH Order Form and ReOrder apps to unlock a self-serve wholesale channel directly on their Shopify store:
- Tiered & tagged pricing so approved buyers see the right wholesale price automatically when logged in.
- Clean, guided ordering that reduces back-and-forth and speeds checkout.
- Simple segmentation so the team can easily differentiate wholesale vs. retail sales online.
“The biggest advantage has been offering wholesale customers an efficient way to order from our website directly, rather than going through Faire or going back-and-forth spreadsheets.”
Campbell Plowden, Executive Director, Amazon Ecology
The Solution: WPD for direct, self-serve wholesale on Shopify
Faster ops, less admin: -40% processing time and ~6 hours/week saved, thanks to fewer manual steps and no spreadsheet ping-pong.
Higher order quality: +5% AOV as wholesale buyers confidently place larger, clearer orders at the right price.
More orders overall: +10% overall order volume, with a growing share of willing buyers choosing direct over Faire.
From here…
With a self-serve wholesale path in place, Amazon Ecology continues to nurture artisan communities while steadily growing direct wholesale relationships, on its own brand domain and data.
Get Started with Wholesale Helper
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We hope you enjoyed this Amazon Ecology case study by Wholesale Helper apps. We are excited to assist you in building a smarter and more profitable wholesale business. Happy wholesaling! 🙂
