{"id":1125,"date":"2026-01-23T04:03:52","date_gmt":"2026-01-23T12:03:52","guid":{"rendered":"https:\/\/wholesalehelper.io\/blog\/?p=1125"},"modified":"2026-04-15T05:21:58","modified_gmt":"2026-04-15T13:21:58","slug":"shopify-b2b","status":"publish","type":"post","link":"https:\/\/wholesalehelper.io\/blog\/shopify-b2b\/","title":{"rendered":"Shopify B2B: Build All-in-One B2B Store [2026 Guide]","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<h2 id='key-takeaways'  id=\"boomdevs_1\" class=\"wp-block-heading\" id=\"0-key-takeaways-\"><strong>Key takeaways<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Shopify B2B<\/strong>&nbsp;can now be started on any paid plan using native features, but non-Plus merchants are capped at <strong>3 active B2B catalogues<\/strong>. For stores with 4 or more buyer tiers, registration workflows, a bulk order form, or POS wholesale, third-party apps fill what native B2B does not cover.<\/li>\n\n\n\n<li>Typical B2B requirements include <strong>customer-specific pricing<\/strong>, <strong>bulk ordering<\/strong>, <strong>restricted catalogs<\/strong>, and <strong>B2B-friendly checkout options<\/strong>.<\/li>\n\n\n\n<li>If you don\u2019t use Plus, you can still create a B2B experience by combining a <strong>pricing\/discount app<\/strong>, <strong>access control<\/strong>, and a <strong>bulk order form<\/strong>.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Shopify now offers native B2B features across all paid plans, not just Plus. As of <strong>April 2026, merchants on Basic, Grow, and Advanced can access B2B <\/strong>catalogues, company profiles, and volume pricing directly from their Shopify admin.<\/p>\n\n\n\n<p>This guide covers what Shopify&#8217;s native B2B can do, where it stops, and how to decide which setup works for your store.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id='what-is-a-shopify-b2b-store'  id=\"boomdevs_2\" class=\"wp-block-heading\" id=\"1-what-is-a-shopify-b2b-store-\"><strong>What is a Shopify B2B store?<\/strong><\/h2>\n\n\n\n<p>A&nbsp;<strong>Shopify B2B<\/strong>&nbsp;store is an e-commerce website built on the Shopify platform, specifically customized to provide B2B pricing and discounts for a select group of customers, such as wholesalers and retailers.<\/p>\n\n\n\n<p>The big difference vs B2C is expectations: B2B buyers reorder frequently, purchase in larger quantities, and expect negotiated pricing and smoother purchasing (fewer emails, fewer manual quotes). That usually translates into:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>B2B checkout needs<\/strong> (net terms, POs, tax\/VAT handling, etc.)<\/li>\n\n\n\n<li><strong>Customer-specific pricing<\/strong> (price lists, tiered pricing, volume discounts)<\/li>\n\n\n\n<li><strong>Bulk ordering<\/strong> (quick add, order forms, CSV\/variant grids)<\/li>\n\n\n\n<li><strong>Restricted access<\/strong> (lock collections\/products\/pages until approved)<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id='is-shopify-good-for-b2b'  id=\"boomdevs_3\" class=\"wp-block-heading\" id=\"2-is-shopify-good-for-b2b-\"><strong>Is Shopify good for B2B?<\/strong><\/h2>\n\n\n\n<p>Yes, Shopify is a great platform for building B2B stores. Since April 2026, <a href=\"https:\/\/wholesalehelper.io\/blog\/shopify-b2b-on-all-plans\/\" target=\"_blank\" rel=\"noreferrer noopener\">all paid Shopify plans include native B2B tools<\/a>: company profiles, B2B catalogues with custom pricing, volume discounts, and a buyer self-serve portal. If you have a simple wholesale setup with two or three buyer tiers, that might be enough.<\/p>\n\n\n\n<p>But non-Plus plans have hard limits. You get 3 active B2B catalogs maximum. No wholesale registration form \u2014 buyers have to be added manually. No bulk order form. No customer-tag-based pricing. And B2B catalogs do not work in Shopify POS.<\/p>\n\n\n\n<p>If your store grows past those limits, apps like&nbsp;<a href=\"https:\/\/apps.shopify.com\/wholesale-pricing-discount?utm_source=wsh-blog&amp;utm_medium=wpd-b2b-articlen&amp;utm_campaign=wpd-app\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Wholesale Pricing Discount B2B<\/strong><\/a>&nbsp;cover the gaps without requiring a Plus upgrade.re.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id='how-much-does-a-shopify-b2b-store-cost'  id=\"boomdevs_4\" class=\"wp-block-heading\" id=\"3-how-much-does-a-shopify-b2b-store-cost-\"><strong>How much does a Shopify B2B store cost?<\/strong><\/h2>\n\n\n\n<p>You can create the Shopify B2B experience for your customers either by selecting the Shopify Plus plan or using a third-party app like Wholesale Pricing Discount from the app store.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/01\/Feature-comparison-Native-vs-Plus-vs-Wholesale-Pricing-Discount-B2B-1024x576.png\" alt=\"\" class=\"wp-image-5095\" srcset=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/01\/Feature-comparison-Native-vs-Plus-vs-Wholesale-Pricing-Discount-B2B-1024x576.png 1024w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/01\/Feature-comparison-Native-vs-Plus-vs-Wholesale-Pricing-Discount-B2B-300x169.png 300w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/01\/Feature-comparison-Native-vs-Plus-vs-Wholesale-Pricing-Discount-B2B-768x432.png 768w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/01\/Feature-comparison-Native-vs-Plus-vs-Wholesale-Pricing-Discount-B2B-1536x864.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Below is a <strong>cost breakdown<\/strong> for three approaches: <strong>Shopify Plus<\/strong>, <strong>third-party B2B apps<\/strong>, and <strong>custom development via an agency<\/strong>.<\/p>\n\n\n\n<h3 id='a-using-shopify-s-native-b2b-all-paid-plans'  id=\"boomdevs_5\" class=\"wp-block-heading\" id=\"4-a-using-shopify-plus-b2b-ecommerce-platform-\"><strong>(a) Using Shopify&#8217;s native B2B (all paid plans)<\/strong><\/h3>\n\n\n\n<p>Since April 2026, Shopify has included native B2B features on all paid plans at no extra cost. Company profiles, up to 3 active B2B catalogues, custom pricing, and volume discounts are built in.<\/p>\n\n\n\n<p>For a store just starting wholesale with a small number of buyer tiers, this is a reasonable place to begin. There is no additional monthly cost beyond your existing Shopify plan, which <strong>starts at $39\/month for Basic.<\/strong><\/p>\n\n\n\n<p>The limits kick in quickly though. Three catalogs is a hard cap on non-Plus plans. There is no registration form, no bulk order form, and no tag-based pricing. Stores that grow past those constraints either upgrade to Shopify Plus at $2,300\/month or fill the gaps with apps.<\/p>\n\n\n\n<h3 id='b-using-shopify-plus-b2b-ecommerce-platform'  id=\"boomdevs_6\" class=\"wp-block-heading\" id=\"4-a-using-shopify-plus-b2b-ecommerce-platform--1\"><strong>(b) Using Shopify Plus &#8211; B2B eCommerce platform<\/strong><\/h3>\n\n\n\n<p>Shopify Plus started offering its B2B features in June 2022. It allowed D2C stores running on the Shopify platform to run a wholesale and retail store from a single Shopify store (without requiring any third-party customization). However, upgrading to Shopify Plus may seem costly for store owners that just started their business or are making initial profits from their sales.&nbsp;<\/p>\n\n\n\n<p>Shopify Plus typically starts around <strong>$2,000\/month<\/strong>. This path is best when you need <strong>native B2B tooling<\/strong>, centralized control, and enterprise workflows\u2014otherwise, third-party apps may be more cost-effective.<\/p>\n\n\n\n<h3 id='c-using-a-third-party-shopify-b2b-app-stack'  id=\"boomdevs_7\" class=\"wp-block-heading\" id=\"5-b-using-a-third-party-shopify-b2b-app-\"><strong>(c) Using a third-party Shopify B2B app stack<\/strong><\/h3>\n\n\n\n<p>If upgrading to Shopify Plus is too much for you, then consider using third-party <a href=\"https:\/\/wholesalehelper.io\/blog\/8-best-shopify-wholesale-apps\/\" target=\"_blank\" data-type=\"post\" data-id=\"3048\" rel=\"noreferrer noopener\">Shopify B2B apps<\/a> to create a wholesale experience for your B2B customers. The Shopify app store has multiple third-party apps with wholesale features that cater to B2B stores, including <a href=\"https:\/\/wholesalehelper.io\/blog\/guide-to-creating-wholesale-store-on-shopify\/\" data-type=\"page\" data-id=\"3187\">page builders<\/a>, inventory management apps, marketplace integrations, and more.<\/p>\n\n\n\n<p>And the prices vary depending on the features you choose, but generally, <strong>these apps start at around $25\/month<\/strong><\/p>\n\n\n\n<p>Additionally, your Shopify subscription cost may apply (e.g., $39\/month for <strong>Basic<\/strong>, $105\/month for Shopify, or $399\/month for <strong>Advanced<\/strong> plans).<\/p>\n\n\n\n<h3 id='d-building-a-customized-b2b-store-from-scratch-by-hiring-a-developer-or-a-shopify-agency'  id=\"boomdevs_8\" class=\"wp-block-heading\" id=\"6-c-building-a-customized-b2b-store-from-scratch-by-hiring-a-developer-or-a-shopify-agency-\"><strong>(d) Building a customized B2B store from scratch by hiring a developer or a Shopify agency<\/strong><\/h3>\n\n\n\n<p>If you need more advanced features, such as a custom product search or customer account management, <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">you may want to consider hiring a developer or a&nbsp;<a href=\"https:\/\/www.shopify.com\/plus\/partners\/service\" target=\"_blank\" rel=\"noopener\">Shopify agency\/Service partner<\/a>&nbsp;to<\/span> customize your Shopify B2B store for you.&nbsp;<\/p>\n\n\n\n<p>The cost of Shopify development services is based on the project&#8217;s complexity and the service provider&#8217;s experience. While this option may be more costly and take longer, it allows you to design personalized features that meet your specific B2B store requirements.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id='shopify-b2b-store-examples'  id=\"boomdevs_9\" class=\"wp-block-heading\" id=\"7-shopify-b2b-store-examples-\"><strong>Shopify B2B store examples<\/strong><\/h2>\n\n\n\n<p>These examples show <strong>common B2B implementation patterns on Shopify<\/strong>, such as <strong>password-protected wholesale areas<\/strong>, <strong>wholesale registration<\/strong>, and <strong>bulk ordering pages<\/strong>. Each example highlights the <strong>B2B access model<\/strong> and the <strong>ordering workflow<\/strong> used.<\/p>\n\n\n\n<h3 id='1-the-gluten-free-bar'  id=\"boomdevs_10\" class=\"wp-block-heading\" id=\"1-the-gluten-free-bar\">1. <a href=\"https:\/\/theglutenfreebar.com\/apps\/wpdapp\" target=\"_blank\" rel=\"noreferrer noopener\">The Gluten Free Bar<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"534\" src=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/02\/image-1024x534.png\" alt=\"Shopify B2B signup form - The Gluten Free Bar store\" class=\"wp-image-4770\" srcset=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/02\/image-1024x534.png 1024w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/02\/image-300x156.png 300w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/02\/image-768x400.png 768w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/02\/image-1536x801.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>The Gluten Free Bar<\/strong> sells gluten-free snack bars and pantry-friendly treats, and uses a simple wholesale setup that lets approved B2B customers access trade pricing while keeping the retail store experience unchanged for regular shoppers. Once a customer is assigned to a wholesale group, the store automatically shows the correct wholesale prices and discounts\u2014without needing a separate wholesale site.<\/p>\n\n\n\n<h3 id='2-k9-sport-sack'  id=\"boomdevs_11\" class=\"wp-block-heading\" id=\"2-k-9-sport-sack\">2. <a href=\"https:\/\/k9sportsack.com\/apps\/shop\/\" target=\"_blank\" rel=\"noreferrer noopener\">K9 Sport Sack<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"532\" src=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/02\/image-1-1024x532.png\" alt=\"\" class=\"wp-image-4771\" srcset=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/02\/image-1-1024x532.png 1024w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/02\/image-1-300x156.png 300w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/02\/image-1-768x399.png 768w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/02\/image-1-1536x798.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>K9 Sport Sack <\/strong>sells forward-facing backpack dog carriers and related pet accessories, and they make wholesale ordering easy with a dedicated <strong>Wholesale Order Form<\/strong> page. Approved retail partners can log in to see wholesale-only pricing and quickly place bulk orders from one streamlined catalog (with options like viewing\/repeating previous orders), instead of adding items one-by-one through the regular storefront.<\/p>\n\n\n\n<h3 id='3-barneys-salon-supplies'  id=\"boomdevs_12\" class=\"wp-block-heading\" id=\"3-born-and-raised\">3. <a href=\"https:\/\/barneyssalonsupplies.com.au\/\" target=\"_blank\" rel=\"noreferrer noopener\">Barneys Salon Supplies<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/01\/image-6-1024x577.png\" alt=\"Barneys Salon Supplies collection page for salon stools and chairs with prices hidden behind \u201cLogin to view price.\u201d\" class=\"wp-image-4777\" srcset=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/01\/image-6-1024x577.png 1024w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/01\/image-6-300x169.png 300w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/01\/image-6-768x433.png 768w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/01\/image-6-1536x866.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Barneys Salon Supplies <\/strong>is an Australian business that sells professional salon stools and chairs for beauty and treatment spaces, and they keep trade pricing gated behind a <strong>\u201cLogin to view price\u201d<\/strong> prompt across the collection\u2014so only approved customers can see wholesale pricing while the public catalog stays visible for browsing.<\/p>\n\n\n\n<h3 id='4-born-and-raised'  id=\"boomdevs_13\" class=\"wp-block-heading\" id=\"3-born-and-raised-1\">4. <a href=\"https:\/\/shop.bornandraisedstudio.com\/collections\/lockets-1\" target=\"_blank\" rel=\"noreferrer noopener\">Born and Raised<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/01\/image-5-1024x577.png\" alt=\"Born &amp; Raised Studio product page showing a 14k gold-filled oval locket with an \u201cInquire for Pricing\u201d button instead of \u201cAdd to cart,\u201d prompting customers to request pricing via a form.\" class=\"wp-image-4776\" srcset=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/01\/image-5-1024x577.png 1024w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/01\/image-5-300x169.png 300w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/01\/image-5-768x433.png 768w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/01\/image-5-1536x865.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Born &amp; Raised Studio sells jewelry pieces like this 14k gold-filled oval locket<\/strong>, and instead of letting shoppers add it to the cart, the product page shows an <strong>\u201cInquire for Pricing\u201d<\/strong> button. That\u2019s a lock-style setup: when someone clicks it, they\u2019re redirected to a specific inquiry form URL\u2014similar to <strong>\u201clogin to view price\u201d<\/strong> flows that send customers to a login page before pricing is shown.<\/p>\n\n\n\n<h3 id='5-the-nut-garden'  id=\"boomdevs_14\" class=\"wp-block-heading\" id=\"3-the-nut-garden\">5. <a href=\"https:\/\/thenutgarden.com\/apps\/wpdapp\" data-type=\"link\" data-id=\"https:\/\/thenutgarden.com\/apps\/wpdapp\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">The Nut Garden<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1012\" height=\"626\" src=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-28-at-18.31.07.png\" alt=\"Shopify B2B Example image\" class=\"wp-image-2062\" srcset=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-28-at-18.31.07.png 1012w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-28-at-18.31.07-300x186.png 300w\" sizes=\"(max-width: 1012px) 100vw, 1012px\" \/><\/figure>\n\n\n\n<p>The Nut Garden specializes in a wide variety of nuts, candies, and gourmet gifts, appealing to both retail and wholesale customers. Their platform facilitates <strong>bulk purchasing<\/strong> and resale opportunities, providing an easy wholesale signup for business wholesale access.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id='how-to-create-a-shopify-b2b-store-without-a-plus-plan-8-easy-steps'  id=\"boomdevs_15\" class=\"wp-block-heading\" id=\"13-how-to-create-a-shopify-b2b-store-without-plus-plan-7-easy-steps-\"><strong>How to create a Shopify B2B store without a Plus plan (8 easy steps)<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2023\/04\/Shopify-B2B-without-Plus-plan-1024x576.webp\" alt=\"Shopify B2B without Plus plan\" class=\"wp-image-1129\" srcset=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2023\/04\/Shopify-B2B-without-Plus-plan-1024x576.webp 1024w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2023\/04\/Shopify-B2B-without-Plus-plan-300x169.webp 300w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2023\/04\/Shopify-B2B-without-Plus-plan-1536x864.webp 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 id='step-1-choose-the-right-shopify-plan'  id=\"boomdevs_16\" class=\"wp-block-heading\" id=\"14-step-1-choose-the-right-shopify-plan-\"><strong>STEP 1: Choose the right Shopify plan<\/strong><\/h3>\n\n\n\n<p>Pick a plan based on catalog size, staff needs, and reporting needs. You can start small and upgrade later \u2014 what matters most is ensuring your plan supports the storefront experience you want for both retail and B2B.<\/p>\n\n\n\n<p>There are three main plans available: Basic Shopify, Shopify, and Advanced Shopify, each with distinct features and pricing. The Basic Shopify plan is recommended for small businesses, while the Shopify and Advanced Shopify plans are suitable for medium and large businesses. Pick a plan that is appropriate for your needs and budget.<\/p>\n\n\n\n<h3 id='step-2-create-a-professional-store-design'  id=\"boomdevs_17\" class=\"wp-block-heading\" id=\"15-step-2-create-a-professional-store-design-\"><strong>STEP 2: Create a professional store design<\/strong><\/h3>\n\n\n\n<p>The next step is to <a href=\"https:\/\/ecomposer.io\/blogs\/news\/design-a-shopify-store\" data-type=\"link\" data-id=\"https:\/\/ecomposer.io\/blogs\/news\/design-a-shopify-store\" target=\"_blank\" rel=\"noreferrer noopener\">create a professional store design<\/a>. B2B buyers still judge trust quickly. Clean navigation, clear categories, and fast search matter. If your catalog is large, prioritize filters and collection structure before you worry about fancy design.<\/p>\n\n\n\n<p>Shopify offers a wide range of free and paid themes that you can use to design your store. You can also hire a Shopify expert to design a custom theme for your store.<\/p>\n\n\n\n<h3 id='step-3-install-the-right-apps'  id=\"boomdevs_18\" class=\"wp-block-heading\" id=\"16-step-3-install-the-right-apps-\"><strong>STEP 3:  Install the right apps<\/strong><\/h3>\n\n\n\n<p>In the Shopify ecosystem, most non-Plus merchants use this Shopify B2B app stack:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/apps.shopify.com\/wholesale-pricing-discount?utm_source=wsh-blog&amp;utm_medium=wpd-cta-button&amp;utm_campaign=wpd-app\" target=\"_blank\" rel=\"noreferrer noopener\">Wholesale Pricing Discount B2B<\/a>: A wholesale app that allows you to create custom pricing and discounts for your B2B customers and helps you run a fully-fledged wholesale store.<\/li>\n\n\n\n<li><a href=\"https:\/\/apps.shopify.com\/wholesale-lock-manager?utm_source=wsh-blog&amp;utm_medium=wlm-cta-button&amp;utm_campaign=wlm-app\" target=\"_blank\" rel=\"noreferrer noopener\">Wholesale Lock Manager<\/a>: An app that allows you to restrict access to certain products or pages on your store.<\/li>\n\n\n\n<li><a href=\"https:\/\/apps.shopify.com\/single-page-order-form?utm_source=wsh-blog&amp;utm_medium=wof-cta-button&amp;utm_campaign=wof-app\" target=\"_blank\" rel=\"noreferrer noopener\">WSH Order Form &amp; ReOrder<\/a>: An app that allows B2B customers to order in multiple and bulk quantities on a single-page order form.<\/li>\n<\/ul>\n\n\n\n<h3 id='step-4-create-a-custom-pricing-strategy-that-your-buyers-understand'  id=\"boomdevs_19\" class=\"wp-block-heading\" id=\"17-step-4-create-a-custom-pricing-strategy-\"><strong>STEP 4: Create a custom pricing strategy that your buyers understand<\/strong><\/h3>\n\n\n\n<p>A custom pricing strategy is essential for a successful Shopify B2B store. B2B customers usually buy in bulk and expect discounts. You can set the custom pricing for your B2B customers using the Wholesale Pricing Discount app. You can also set individual product variant pricing, <a href=\"https:\/\/wholesalehelper.io\/blog\/volume-discount-on-shopify-store\/\" target=\"_blank\" rel=\"noreferrer noopener\">offer volume discounts <\/a>or tiered pricing based on the order quantity using the same app.<\/p>\n\n\n\n<p>B2B pricing should be predictable. Common models:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>% off MSRP by customer group<\/li>\n\n\n\n<li>Tiered pricing (price breaks by quantity)<\/li>\n\n\n\n<li>Volume discounts by quantity thresholds<\/li>\n\n\n\n<li>Customer-specific negotiated price lists<\/li>\n<\/ul>\n\n\n\n<p>Whatever you choose, make it easy to answer: <strong>\u201cWhat price do I get, at what quantity, and why?\u201d<\/strong><\/p>\n\n\n\n<h3 id='step-5-optimize-your-product-pages'  id=\"boomdevs_20\" class=\"wp-block-heading\" id=\"18-step-5-optimize-your-product-pages-\"><strong>STEP 5: Optimize your product pages<\/strong><\/h3>\n\n\n\n<p>Optimizing your product pages is crucial for a successful B2B store. Your product pages should be informative and detailed, with clear images and descriptions.<\/p>\n\n\n\n<p><strong>Your B2B product pages should clearly show:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>MOQ \/ case pack rules (if any)<\/li>\n\n\n\n<li>Lead times<\/li>\n\n\n\n<li>Variant ordering (sizes, packs, colors)<\/li>\n\n\n\n<li>Shipping expectations<\/li>\n\n\n\n<li>How pricing changes by tier or customer group<\/li>\n<\/ul>\n\n\n\n<h3 id='step-6-streamline-your-checkout-process'  id=\"boomdevs_21\" class=\"wp-block-heading\" id=\"19-step-6-streamline-your-checkout-process-\"><strong>STEP 6: Streamline your checkout process<\/strong><\/h3>\n\n\n\n<p>To run a successful B2B store, it&#8217;s important to have a checkout process that&#8217;s quick and easy to navigate. Use Shopify checkout for standard card payments. <\/p>\n\n\n\n<p>If you offer B2B payment workflows such as <strong>invoicing<\/strong> or <strong>payment terms<\/strong>, ensure your setup supports those options alongside checkout. Alternatively, you can also opt for a third-party app like <a href=\"https:\/\/wholesalehelper.io\/blog\/shop-pay\/\" data-type=\"post\" data-id=\"1091\" target=\"_blank\" rel=\"noreferrer noopener\">Shop Pay<\/a> to simplify the process. Additionally, it&#8217;s a good idea to offer various payment options such as credit cards and invoicing.<\/p>\n\n\n\n<h3 id='step-7-make-reordering-fast'  id=\"boomdevs_22\" class=\"wp-block-heading\" id=\"step-7-make-reordering-fast\"><strong>STEP 7: Make reordering fast<\/strong><\/h3>\n\n\n\n<p>This is where B2B wins:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Saved carts\/draft orders (depending on setup)<\/li>\n\n\n\n<li>Reorder from past orders<\/li>\n\n\n\n<li>One-page order form<\/li>\n\n\n\n<li>Quick add by SKU\/variant<\/li>\n<\/ul>\n\n\n\n<h3 id='step-8-customer-service-that-works-for-b2b'  id=\"boomdevs_23\" class=\"wp-block-heading\" id=\"20-step-7-provide-a-good-customer-service-\"><strong>STEP 8: Customer service that works for B2B<\/strong><\/h3>\n\n\n\n<p>Provide buyers with satisfactory customer service for ordering, invoices, and delivery inquiries if they encounter any issues while placing orders on your Shopify B2B store.<\/p>\n\n\n\n<p><strong>Here&#8217;s a simple B2B support setup that scales:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A clear wholesale FAQ page (MOQ, lead time, shipping, returns)<\/li>\n\n\n\n<li>A dedicated wholesale inbox<\/li>\n\n\n\n<li>An order issue form that asks for PO\/order # up front<\/li>\n\n\n\n<li>A \u201creorder help\u201d doc (how to reorder, how pricing works, how approvals work)<\/li>\n<\/ul>\n\n\n\n<p>You can manage customer inquiries and support using either <a href=\"https:\/\/help.shopify.com\/en\/support\/login\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify&#8217;s customer service tools<\/a> or a third-party app.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id='benefits-of-creating-a-shopify-b2b-store'  id=\"boomdevs_24\" class=\"wp-block-heading\" id=\"21-benefits-of-creating-a-shopify-b2b-store-\"><strong>Benefits of creating a Shopify B2B store<\/strong><\/h2>\n\n\n\n<p>A Shopify B2B store offers several advantages over a standard B2C store when it comes to selling your products to specific customers. Here are some of the benefits:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Display discounts and wholesale pricing: <\/strong>Wholesale pricing and discounts are difficult to manage with a standard B2C store, but they can easily be managed in a Shopify B2B store.<br><\/li>\n\n\n\n<li><strong>Streamline processes:<\/strong> B2B stores often have complex order management processes that must be tracked and monitored, such as custom invoicing, payment terms, and shipping schedules. A Shopify B2B store makes it easier to streamline these processes by automating them with apps.<br><\/li>\n\n\n\n<li><strong>Higher average order values:<\/strong> B2B stores typically have higher average order values than B2C stores, making them more profitable.<br><\/li>\n\n\n\n<li><strong>More targeted marketing:<\/strong> With segmented customer accounts, you can send custom campaigns to different types of businesses and tailor your messaging accordingly.<br><\/li>\n\n\n\n<li><strong>Improved customer service:<\/strong> Features like account management and bulk discounts make it easier for customers to do business with you.<\/li>\n<\/ul>\n\n\n\n<h2 id='conclusion'  id=\"boomdevs_25\" class=\"wp-block-heading\" id=\"22-conclusion-\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>To build a successful <strong>B2B store on Shopify<\/strong>, you need to plan and execute carefully. This article provides helpful tips that can guide you in creating a custom and professional-looking B2B store. By focusing on your customers&#8217; needs and following the right plan, design, pricing strategy, product pages, checkout process, apps, and customer service, you can grow your Shopify B2B business successfully.<\/p>\n\n\n\n<p>To get additional help with creating a thriving Shopify B2B store, visit the Shopify app store and explore the top <a href=\"https:\/\/wholesalehelper.io\/blog\/8-best-shopify-wholesale-apps\/\" target=\"_blank\" data-type=\"post\" data-id=\"3048\" rel=\"noreferrer noopener\">Shopify B2B apps<\/a>. By using the appropriate apps, you can simplify store management and enhance its potential for expansion.<\/p>\n\n\n\n<p>Happy wholesaling!<\/p>\n\n\n\n<div class=\"wp-block-stackable-notification stk-block-notification stk-block stk-ed10439 is-style-default\" data-v=\"2\" data-block-id=\"ed10439\"><style>.stk-ed10439 {margin-bottom:0px !important;}.stk-ed10439-container{background-color:#f0e7fa !important;}.stk-ed10439-container:before{background-color:#f0e7fa !important;}<\/style><div class=\"stk-block-notification__content stk-content-align stk-ed10439-column stk-container stk-ed10439-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-ed10439-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-9eb3326\" data-block-id=\"9eb3326\"><style>.stk-9eb3326 .stk-block-text__text{font-size:17px !important;}@media screen and (max-width: 1023px){.stk-9eb3326 .stk-block-text__text{font-size:17px !important;}}<\/style><p class=\"stk-block-text__text has-text-align-center\"><span style=\"color: #0f0e17;\" class=\"stk-highlight\">When native B2B is not enough, <strong>Wholesale Pricing Discount<\/strong> is the next step.<\/span><br><span style=\"color: #259b00;\" class=\"stk-highlight\"><strong><a href=\"https:\/\/apps.shopify.com\/wholesale-pricing-discount?utm_source=wsh-blog&amp;utm_medium=wpd-cta-button&amp;utm_campaign=wpd-app\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Try our Wholesale Pricing Discount app for free <\/a>!<\/strong><\/span><br><span style=\"color: #000000;\" class=\"stk-highlight\">Trusted by over <strong>15,000 <\/strong>Shopify merchants<\/span><\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<h2 id='faqs'  id=\"boomdevs_26\" class=\"wp-block-heading\" id=\"23-faqs\">FAQs<\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1740053103658\" class=\"rank-math-list-item\">\n<h3 id='is-shopify-b2b-or-b2c'  id=\"boomdevs_27\" class=\"rank-math-question \">Is Shopify B2B or B2C?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Shopify is both B2B (business-to-business) and B2C (business-to-consumer). It provides tools and features that allow merchants to sell to both types of customers. With Shopify Plus or a third-party app like <em>Wholesale Pricing Discount B2B<\/em>, you can run B2B and B2C from a single store.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1711631295687\" class=\"rank-math-list-item\">\n<h3 id='what-are-the-costs-involved-in-setting-up-a-shopify-b2b-store'  id=\"boomdevs_28\" class=\"rank-math-question \"><strong>What are the costs involved in setting up a Shopify B2B store?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>The costs can vary based on your approach. If you are just starting, Shopify&#8217;s native B2B features might just do the job. Upgrading to Shopify Plus starts at $2,000\/month. Alternatively, using third-party Shopify B2B apps might be more affordable, with prices starting around $30\/month.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1711631316081\" class=\"rank-math-list-item\">\n<h3 id='what-are-some-common-use-cases-for-shopify-b2b-stores'  id=\"boomdevs_29\" class=\"rank-math-question \"><strong>What are some common use cases for Shopify B2B stores?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Common use cases include wholesale stores, bulk office supplies, and advertising deals platforms, where businesses sell products or services in bulk to other businesses at discounted rates.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1711631331337\" class=\"rank-math-list-item\">\n<h3 id='do-i-need-shopify-plus-for-my-b2b-operations'  id=\"boomdevs_30\" class=\"rank-math-question \"><strong>Do I need Shopify Plus for my B2B operations?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>While Shopify Plus offers advanced B2B features, it&#8217;s not strictly necessary. You can also use Shopify Native B2B features or third-party B2B apps available in the Shopify app store to create a wholesale experience without Shopify Plus.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1711631343236\" class=\"rank-math-list-item\">\n<h3 id='how-can-i-create-a-shopify-b2b-store-without-using-shopify-plus'  id=\"boomdevs_31\" class=\"rank-math-question \"><strong>How can I create a Shopify B2B store without using Shopify Plus?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Start by choosing the right Shopify plan for your business size, then enhance your store with a professional design and install third-party apps like Wholesale Pricing Discount to offer custom pricing and discounts<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1711631364770\" class=\"rank-math-list-item\">\n<h3 id='what-features-should-i-look-for-in-apps-for-my-shopify-b2b-store'  id=\"boomdevs_32\" class=\"rank-math-question \"><strong>What features should I look for in apps for my Shopify B2B store?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Look for apps that allow custom pricing strategies, bulk ordering capabilities, and access restrictions for B2B customers. Apps that streamline the ordering process, like WSH Order Form &amp; ReOrder, are also beneficial.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1711631377936\" class=\"rank-math-list-item\">\n<h3 id='why-is-custom-pricing-important-in-shopify-b2b-stores'  id=\"boomdevs_33\" class=\"rank-math-question \"><strong>Why is custom pricing important in Shopify B2B stores?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Custom pricing is crucial because B2B customers often place large orders and expect discounts. Tailoring prices for these customers can encourage larger orders and foster long-term business relationships.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<p><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Key takeaways Shopify now offers native B2B features across all paid plans, not just Plus. As of April 2026, merchants on Basic, Grow, and Advanced can access B2B catalogues, company profiles, and volume pricing directly from their Shopify admin. This guide covers what Shopify&#8217;s native B2B can do, where it stops, and how to decide<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":2,"featured_media":1131,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"_ayudawp_aiss_exclude":false,"footnotes":""},"categories":[8],"tags":[],"class_list":{"0":"post-1125","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-guides"},"featured_image_src":"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2023\/04\/Shopify-B2B.png","author_info":{"display_name":"Wholesale Helper","author_link":"https:\/\/wholesalehelper.io\/blog\/author\/wholesale-helper\/"},"gt_translate_keys":[{"key":"link","format":"url"}],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/posts\/1125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/comments?post=1125"}],"version-history":[{"count":29,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/posts\/1125\/revisions"}],"predecessor-version":[{"id":5155,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/posts\/1125\/revisions\/5155"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/media\/1131"}],"wp:attachment":[{"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/media?parent=1125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/categories?post=1125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/tags?post=1125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}