{"id":3408,"date":"2025-04-24T03:24:51","date_gmt":"2025-04-24T11:24:51","guid":{"rendered":"https:\/\/wholesalehelper.io\/blog\/?p=3408"},"modified":"2025-05-16T04:02:30","modified_gmt":"2025-05-16T12:02:30","slug":"b2b-on-shopify-case-study-on-fulcrum-coffee-shop","status":"publish","type":"post","link":"https:\/\/wholesalehelper.io\/blog\/b2b-on-shopify-case-study-on-fulcrum-coffee-shop\/","title":{"rendered":"Fulcrum Coffee\u2019s Journey to Better B2B on Shopify with Boosted 15% AOV","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/04\/Fulcrum-coffee-Case-Study-Shopify-B2B-1024x683.webp\" alt=\"B2B on Shopify Case Study - Fulcrum Coffee Roasters\" class=\"wp-image-3409\" srcset=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/04\/Fulcrum-coffee-Case-Study-Shopify-B2B-1024x683.webp 1024w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/04\/Fulcrum-coffee-Case-Study-Shopify-B2B-300x200.webp 300w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/04\/Fulcrum-coffee-Case-Study-Shopify-B2B-1536x1025.webp 1536w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/04\/Fulcrum-coffee-Case-Study-Shopify-B2B-270x180.webp 270w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/04\/Fulcrum-coffee-Case-Study-Shopify-B2B-770x515.webp 770w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-8d03759 stk-block-background\" data-block-id=\"8d03759\"><style>.stk-8d03759 {background-color:#6f4e37 !important;border-top-left-radius:100px !important;border-top-right-radius:100px !important;border-bottom-right-radius:100px !important;border-bottom-left-radius:100px !important;overflow:hidden !important;box-shadow:none !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:0px !important;margin-bottom:30px !important;}.stk-8d03759:before{background-color:#6f4e37 !important;}@media screen and (max-width: 767px){.stk-8d03759-column{--stk-columns-spacing:0px !important;--stk-column-gap:0px !important;row-gap:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-8d03759-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e450d75\" data-v=\"4\" data-block-id=\"e450d75\"><style>@media screen and (min-width: 768px){.stk-e450d75 {flex:var(--stk-flex-grow, 1) 1 calc(22.099999999999994% - var(--stk-column-gap, 0px) * 3 \/ 4 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e450d75-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e450d75-inner-blocks\">\n<h5 id='industry'  id=\"boomdevs_1\" class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-7b1f1741cfc1388dc8ee5bc8a0723570\" id=\"0-industry\">Industry<\/h5>\n\n\n\n<p class=\"has-small-font-size\"><span style=\"color: #ffffff;\" class=\"stk-highlight\">Food and Beverages<\/span><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-02fe149\" data-v=\"4\" data-block-id=\"02fe149\"><style>@media screen and (min-width: 768px){.stk-02fe149 {flex:var(--stk-flex-grow, 1) 1 calc(31.4% - var(--stk-column-gap, 0px) * 3 \/ 4 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-02fe149-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-02fe149-inner-blocks\">\n<h5 id='website'  id=\"boomdevs_2\" class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-7103b62aa2c672a6c39dfc1c598c0e18\" id=\"1-website\">Website<\/h5>\n\n\n\n<p class=\"has-small-font-size\"><a href=\"https:\/\/www.fulcrumcoffee.com\/pages\/wholesalelanding\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"color: #ffffff;\" class=\"stk-highlight\">fulcrumcoffee.com<\/span><\/a><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a23b46f\" data-v=\"4\" data-block-id=\"a23b46f\"><style>@media screen and (min-width: 768px){.stk-a23b46f {flex:var(--stk-flex-grow, 1) 1 calc(21.5% - var(--stk-column-gap, 0px) * 3 \/ 4 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a23b46f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a23b46f-inner-blocks\">\n<h5 id='founded'  id=\"boomdevs_3\" class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-1dad819e325790fc9244070e802c924f\" id=\"2-founded\">Founded<\/h5>\n\n\n\n<p class=\"has-small-font-size\"><span style=\"color: #ffffff;\" class=\"stk-highlight\">In 1998<\/span><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5e36b7e\" data-v=\"4\" data-block-id=\"5e36b7e\"><style>@media screen and (min-width: 768px){.stk-5e36b7e {flex:var(--stk-flex-grow, 1) 1 calc(25% - var(--stk-column-gap, 0px) * 3 \/ 4 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5e36b7e-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-5e36b7e-inner-blocks\">\n<h5 id='using-our-apps'  id=\"boomdevs_4\" class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-04786d9eea8432b4888fd38d9bb2f390\" id=\"3-apps-using\">Using our apps<\/h5>\n\n\n\n<p class=\"has-small-font-size\"><span style=\"color: #fcfcfc;\" class=\"stk-highlight\">Since 2023<\/span><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 id='about-fulcrum-coffee-roasters'  id=\"boomdevs_5\" class=\"wp-block-heading\">About Fulcrum Coffee Roasters<\/h2>\n\n\n\n<p>Founded in 1998, and based in Seattle WA, Fulcrum Coffee Roasters is dedicated to crafting exceptional coffee experiences from farm to cup, empowering growers, businesses, and delighting consumers. <\/p>\n\n\n\n<p>Fulcrum specializes in creating products and programs that support coffee communities and encourage sustainability. Moreover, Fulcrum is a one-stop shop providing all necessary products, professional barista training, machine service and maintenance.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"944\" height=\"163\" src=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/04\/Case-Study-of-Fulcrum-with-Wholesale-Helper-apps.png\" alt=\"\" class=\"wp-image-3411\" srcset=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/04\/Case-Study-of-Fulcrum-with-Wholesale-Helper-apps.png 944w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/04\/Case-Study-of-Fulcrum-with-Wholesale-Helper-apps-300x52.png 300w\" sizes=\"(max-width: 944px) 100vw, 944px\" \/><\/figure>\n\n\n\n<h2 id='the-problem'  id=\"boomdevs_6\" class=\"wp-block-heading\"><strong>The Problem<\/strong><\/h2>\n\n\n\n<h4 id='complicated-processes-made-it-difficult-to-offer-smooth-shopping-experience-to-wholesale-buyers'  id=\"boomdevs_7\" class=\"wp-block-heading\"><strong>Complicated processes made it difficult to offer smooth shopping experience to wholesale buyers<\/strong><\/h4>\n\n\n\n<p>Fulcrum Coffee Roasters faced a big challenge with their old wholesale app. It was hard to use and kept different parts of their business too separate. They needed a way to give special prices to different customers based on different, unique\/arbitrary parameters.&nbsp;<\/p>\n\n\n\n<p>Also, Fulcrum Coffee wanted to make online wholesale buying feel as easy as retail shopping.&nbsp;<\/p>\n\n\n\n<p>This meant they had to figure out how to let wholesale customers see\/not-see all the different products, prices, and important details smoothly during the ordering process.&nbsp;<\/p>\n\n\n\n<p>They wanted every wholesale customer to have a personalized shopping experience by offering personalized pricing and discounts.<\/p>\n\n\n\n<p>Their customers also wanted the flexibility to pay later on the net terms and not right when they ordered, which the old system couldn&#8217;t handle for them.<\/p>\n\n\n\n<h2 id='the-solution'  id=\"boomdevs_8\" class=\"wp-block-heading\"><strong>The Solution<\/strong><\/h2>\n\n\n\n<h4 id='creating-a-customer-experience-that-is-tailored-to-their-specific-needs'  id=\"boomdevs_9\" class=\"wp-block-heading\"><strong>Creating a customer experience that is tailored to their specific needs<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-0da565c\" data-block-id=\"0da565c\"><style>.stk-0da565c {margin-bottom:18px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-0da565c-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-be73640\" data-v=\"4\" data-block-id=\"be73640\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-be73640-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-be73640-inner-blocks\"> \n<div data-block=\"gutenkit\/donut-progress-bar\" data-post-id=\"3408\" id=\"block-3e9a02e5-5454-4743-acbb-64a33304ddc4\" class=\"wp-block-gutenkit-donut-progress-bar gkit04ddc4 gutenkit-block\"><div class=\"gkit-piechart gkit-piechart-with-content gkit-piechart-content-style-default\"><div class=\"gkit-piechart-element\" data-percent=\"15\" data-settings=\"{&quot;lineWidth&quot;:10,&quot;barColor&quot;:{&quot;backgroundType&quot;:&quot;classic&quot;,&quot;gradient&quot;:null,&quot;backgroundColor&quot;:&quot;#6f4e37&quot;,&quot;backgroundImage&quot;:[],&quot;backgroundImageSize&quot;:[],&quot;backgroundVideo&quot;:&quot;&quot;,&quot;backgroundPosition&quot;:{&quot;Desktop&quot;:&quot;center center&quot;,&quot;Tablet&quot;:&quot;center center&quot;,&quot;Mobile&quot;:&quot;center center&quot;},&quot;backgroundAttachment&quot;:&quot;&quot;,&quot;backgroundRepeat&quot;:&quot;&quot;,&quot;backgroundSize&quot;:&quot;&quot;,&quot;customSize&quot;:{&quot;Desktop&quot;:{&quot;size&quot;:0,&quot;unit&quot;:&quot;%&quot;},&quot;Tablet&quot;:{&quot;size&quot;:0,&quot;unit&quot;:&quot;%&quot;},&quot;Mobile&quot;:{&quot;size&quot;:0,&quot;unit&quot;:&quot;%&quot;}},&quot;customPositionX&quot;:{&quot;Desktop&quot;:{&quot;size&quot;:0,&quot;unit&quot;:&quot;%&quot;},&quot;Tablet&quot;:{&quot;size&quot;:0,&quot;unit&quot;:&quot;%&quot;},&quot;Mobile&quot;:{&quot;size&quot;:0,&quot;unit&quot;:&quot;%&quot;}},&quot;customPositionY&quot;:{&quot;Desktop&quot;:{&quot;size&quot;:0,&quot;unit&quot;:&quot;%&quot;},&quot;Tablet&quot;:{&quot;size&quot;:0,&quot;unit&quot;:&quot;%&quot;},&quot;Mobile&quot;:{&quot;size&quot;:0,&quot;unit&quot;:&quot;%&quot;}}},&quot;trackColor&quot;:&quot;#f5f5f5&quot;,&quot;lineCap&quot;:&quot;round&quot;}\"><span class=\"gkit-piechart-content\">15%<\/span><\/div><div class=\"gkit-piechart-lower-content\"><h2 id='increase-in-aov'  id=\"boomdevs_10\" class=\"gkit-piechart-title\">Increase in AOV <\/h2><\/div><\/div><\/div>\n <\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-87fceac\" data-v=\"4\" data-block-id=\"87fceac\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-87fceac-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-87fceac-inner-blocks\"> \n<div data-block=\"gutenkit\/donut-progress-bar\" data-post-id=\"3408\" id=\"block-2b290017-0e7b-4fa7-a46d-0f16f2a4826d\" class=\"wp-block-gutenkit-donut-progress-bar gkita4826d gutenkit-block\"><div class=\"gkit-piechart gkit-piechart-with-content gkit-piechart-content-style-default\"><div class=\"gkit-piechart-element\" data-percent=\"10\" data-settings=\"{&quot;lineWidth&quot;:10,&quot;barColor&quot;:{&quot;backgroundType&quot;:&quot;classic&quot;,&quot;gradient&quot;:null,&quot;backgroundColor&quot;:&quot;#6f4e37&quot;,&quot;backgroundImage&quot;:[],&quot;backgroundImageSize&quot;:[],&quot;backgroundVideo&quot;:&quot;&quot;,&quot;backgroundPosition&quot;:{&quot;Desktop&quot;:&quot;center center&quot;,&quot;Tablet&quot;:&quot;center center&quot;,&quot;Mobile&quot;:&quot;center center&quot;},&quot;backgroundAttachment&quot;:&quot;&quot;,&quot;backgroundRepeat&quot;:&quot;&quot;,&quot;backgroundSize&quot;:&quot;&quot;,&quot;customSize&quot;:{&quot;Desktop&quot;:{&quot;size&quot;:0,&quot;unit&quot;:&quot;%&quot;},&quot;Tablet&quot;:{&quot;size&quot;:0,&quot;unit&quot;:&quot;%&quot;},&quot;Mobile&quot;:{&quot;size&quot;:0,&quot;unit&quot;:&quot;%&quot;}},&quot;customPositionX&quot;:{&quot;Desktop&quot;:{&quot;size&quot;:0,&quot;unit&quot;:&quot;%&quot;},&quot;Tablet&quot;:{&quot;size&quot;:0,&quot;unit&quot;:&quot;%&quot;},&quot;Mobile&quot;:{&quot;size&quot;:0,&quot;unit&quot;:&quot;%&quot;}},&quot;customPositionY&quot;:{&quot;Desktop&quot;:{&quot;size&quot;:0,&quot;unit&quot;:&quot;%&quot;},&quot;Tablet&quot;:{&quot;size&quot;:0,&quot;unit&quot;:&quot;%&quot;},&quot;Mobile&quot;:{&quot;size&quot;:0,&quot;unit&quot;:&quot;%&quot;}}},&quot;trackColor&quot;:&quot;#f5f5f5&quot;,&quot;lineCap&quot;:&quot;round&quot;}\"><span class=\"gkit-piechart-content\">10%<\/span><\/div><div class=\"gkit-piechart-lower-content\"><h2 id='increment-in-overall-order-volume'  id=\"boomdevs_11\" class=\"gkit-piechart-title\">Increment in Overall Order Volume<\/h2><\/div><\/div><\/div>\n <\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-f97a3806cdd7dd99b36347f8e04d3a36\" style=\"color:#6f4e37;font-size:83px\"><strong>~6<\/strong> <strong>Hours<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-color has-link-color has-large-font-size wp-elements-8f420037778fcc39f822f9fc686b4e22\" style=\"color:#6f4e37\">saved per week in processing wholesale orders manually<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>Wholesale Helper apps enabled Fulcrum Coffee Roasters to offer customized pricing and discounts tailored to each customer. This was especially important for rewarding their long-time customers, helping Fulcrum create a more personalized and loyal shopping experience.<\/p>\n\n\n\n<p>The seamless compatibility between Wholesale Helper apps\u2014and their ability to integrate with external tools\u2014allowed Fulcrum Coffee to create a<strong> retail-like shopping experience for their wholesale customers<\/strong>, which was a top priority for them.<\/p>\n\n\n\n<p>On top of that, the customization options made it easy to build tailored solutions for specific wholesale scenarios\u2014something Fulcrum frequently needed while managing B2B orders on their Shopify store.<\/p>\n\n\n\n<h2 id='the-result-before-and-after'  id=\"boomdevs_12\" class=\"wp-block-heading has-text-align-center has-text-color has-link-color wp-elements-0fe11d756cebf8161ad7d129e63a3d9a\" style=\"color:#6f4e37;font-size:43px\"><strong>The Result &#8211; <span style=\"color: #000000;\" class=\"stk-highlight\">Before and After<\/span><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><\/th><th>Before using WSH Apps<\/th><th>After Using WSH Appa<\/th><\/tr><\/thead><tbody><tr><td><strong>Pricing Flexibility Options Provided by Old Wholesale App<\/strong><\/td><td>Rigid pricing lists and structures, lacking customization options.<\/td><td>Individualized pricing for every customer, offering unparalleled flexibility.<\/td><\/tr><tr><td><strong>Net-Payment Terms<\/strong><\/td><td>No option to offer Net Payment &#8211; (Buy now pay later)<\/td><td>Ability to offer Net Payment terms with automated payment reminder emails etc.&nbsp;<\/td><\/tr><tr><td><strong>App Compatibility<\/strong><\/td><td>Minimal integration with external apps, leading to a broken user experience.<\/td><td>Extensive compatibility with external apps, ensuring an integrated user experience.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<div id=\"ub-testimonial-5ffddb08-4daa-4336-8184-f563eb8d3085\">\n\t\t\t<div id=\"ub_testimonial_5ffddb08-4daa-4336-8184-f563eb8d3085\" class=\"wp-block-ub-testimonial ub_testimonial\" style=\"background-color: #f4f6f6; \">\n\t\t\t\t<div class=\"ub_testimonial_img\" style=\"\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/04\/fulcrum_coffee_logo.jpeg\" alt=\"\" height=\"100\" width=\"100\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"ub_testimonial_content\">\n\t\t\t\t\t<p class=\"ub_testimonial_text\" style=\"font-size: 17px; text-align: justify; \"><strong><em>\u201cAmazing support, love that! The apps all play well together &#8211; it&#8217;s easy to build a solution to a specific scenario. Apps also integrate well with external apps, extending the end-user experience\u201d.<\/em><\/strong><\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"ub_testimonial_sign\">\n\t\t\t\t\t<p class=\"ub_testimonial_author\" style=\"text-align: right; \">Cassie<\/p>\n\t\t\t\t\t<p class=\"ub_testimonial_author_role\" style=\"text-align: right; \">Founder, Fulcrum Coffee Roaster<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\n<div class=\"wp-block-group alignfull has-white-color has-black-background-color has-text-color has-background\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80)\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id='get-started-with-wholesale-helper'  id=\"boomdevs_13\" class=\"wp-block-heading has-text-align-center\" style=\"font-size:45px\"><span style=\"color: #ffffff;\" class=\"stk-highlight\"><strong>Get Started with Wholesale Helper<\/strong><\/span><\/h2>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"color: #ffffff;\" class=\"stk-highlight\"><strong>Powering the Future of B2B Commerce on Shopify<\/strong><\/span><\/p>\n\n\n<div style=\"gap: 20px;\" class=\"align-button-center ub-buttons orientation-button-row  wp-block-ub-button\" id=\"ub-button-db68e522-ae35-4c13-abf0-1bb415812406\"><div class=\"ub-button-container\">\n\t\t\t<a href=\"https:\/\/apps.shopify.com\/partners\/goldj\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"ub-button-block-main   ub-button-flex\" role=\"button\" style=\"--ub-button-background-color: #6434d1; --ub-button-color: #ffffff; --ub-button-border: none; --ub-button-hover-background-color: #313131; --ub-button-hover-color: #ffffff; --ub-button-hover-border: none; padding-top: 10px; padding-right: 10px; padding-bottom: 10px; padding-left: 10px; border-top-left-radius: 10px;; border-top-right-radius: 10px;; border-bottom-left-radius: 10px;; border-bottom-right-radius: 10px;; \">\n\t\t\t\t<div class=\"ub-button-content-holder\" style=\"flex-direction: row\">\n\t\t\t\t\t<span class=\"ub-button-icon-holder\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"30\" width=\"30\" viewbox=\"0 0 448 512\">\n\t\t\t\t\t<path fill=\"currentColor\" d=\"M388.32,104.1a4.66,4.66,0,0,0-4.4-4c-2,0-37.23-.8-37.23-.8s-21.61-20.82-29.62-28.83V503.2L442.76,472S388.72,106.5,388.32,104.1ZM288.65,70.47a116.67,116.67,0,0,0-7.21-17.61C271,32.85,255.42,22,237,22a15,15,0,0,0-4,.4c-.4-.8-1.2-1.2-1.6-2C223.4,11.63,213,7.63,200.58,8c-24,.8-48,18-67.25,48.83-13.61,21.62-24,48.84-26.82,70.06-27.62,8.4-46.83,14.41-47.23,14.81-14,4.4-14.41,4.8-16,18-1.2,10-38,291.82-38,291.82L307.86,504V65.67a41.66,41.66,0,0,0-4.4.4S297.86,67.67,288.65,70.47ZM233.41,87.69c-16,4.8-33.63,10.4-50.84,15.61,4.8-18.82,14.41-37.63,25.62-50,4.4-4.4,10.41-9.61,17.21-12.81C232.21,54.86,233.81,74.48,233.41,87.69ZM200.58,24.44A27.49,27.49,0,0,1,215,28c-6.4,3.2-12.81,8.41-18.81,14.41-15.21,16.42-26.82,42-31.62,66.45-14.42,4.41-28.83,8.81-42,12.81C131.33,83.28,163.75,25.24,200.58,24.44ZM154.15,244.61c1.6,25.61,69.25,31.22,73.25,91.66,2.8,47.64-25.22,80.06-65.65,82.47-48.83,3.2-75.65-25.62-75.65-25.62l10.4-44s26.82,20.42,48.44,18.82c14-.8,19.22-12.41,18.81-20.42-2-33.62-57.24-31.62-60.84-86.86-3.2-46.44,27.22-93.27,94.47-97.68,26-1.6,39.23,4.81,39.23,4.81L221.4,225.39s-17.21-8-37.63-6.4C154.15,221,153.75,239.8,154.15,244.61ZM249.42,82.88c0-12-1.6-29.22-7.21-43.63,18.42,3.6,27.22,24,31.23,36.43Q262.63,78.68,249.42,82.88Z\">\n\t\t\t\t<\/path><\/svg>\n\t\t\t<\/span><span class=\"ub-button-block-btn\">Check Our Apps<\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t<\/div><div class=\"ub-button-container\">\n\t\t\t<a href=\"https:\/\/wholesalehelper.io\/book-a-demo\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"ub-button-block-main   ub-button-flex\" role=\"button\" style=\"--ub-button-background-color: #ffffff; --ub-button-color: #000000; --ub-button-border: none; --ub-button-hover-background-color: #313131; --ub-button-hover-color: #ffffff; --ub-button-hover-border: none; padding-top: 10px; padding-right: 10px; padding-bottom: 10px; padding-left: 10px; border-top-left-radius: 10px;; border-top-right-radius: 10px;; border-bottom-left-radius: 10px;; border-bottom-right-radius: 10px;; \">\n\t\t\t\t<div class=\"ub-button-content-holder\" style=\"flex-direction: row\">\n\t\t\t\t\t<span class=\"ub-button-icon-holder\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"16\" width=\"16\" viewbox=\"0 0 448 512\">\n\t\t\t\t\t<path fill=\"currentColor\" d=\"M128 0c17.7 0 32 14.3 32 32V64H288V32c0-17.7 14.3-32 32-32s32 14.3 32 32V64h48c26.5 0 48 21.5 48 48v48H0V112C0 85.5 21.5 64 48 64H96V32c0-17.7 14.3-32 32-32zM0 192H448V464c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V192zm64 80v32c0 8.8 7.2 16 16 16h32c8.8 0 16-7.2 16-16V272c0-8.8-7.2-16-16-16H80c-8.8 0-16 7.2-16 16zm128 0v32c0 8.8 7.2 16 16 16h32c8.8 0 16-7.2 16-16V272c0-8.8-7.2-16-16-16H208c-8.8 0-16 7.2-16 16zm144-16c-8.8 0-16 7.2-16 16v32c0 8.8 7.2 16 16 16h32c8.8 0 16-7.2 16-16V272c0-8.8-7.2-16-16-16H336zM64 400v32c0 8.8 7.2 16 16 16h32c8.8 0 16-7.2 16-16V400c0-8.8-7.2-16-16-16H80c-8.8 0-16 7.2-16 16zm144-16c-8.8 0-16 7.2-16 16v32c0 8.8 7.2 16 16 16h32c8.8 0 16-7.2 16-16V400c0-8.8-7.2-16-16-16H208zm112 16v32c0 8.8 7.2 16 16 16h32c8.8 0 16-7.2 16-16V400c0-8.8-7.2-16-16-16H336c-8.8 0-16 7.2-16 16z\">\n\t\t\t\t<\/path><\/svg>\n\t\t\t<\/span><span class=\"ub-button-block-btn\">Book FREE Consultation<\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t<\/div><\/div>\n\n\n<hr class=\"wp-block-separator has-text-color has-black-color has-alpha-channel-opacity has-black-background-color has-background is-style-wide\"\/>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n\n\n<p>We hope you enjoyed this B2B on Shopify case study powered by Wholesale Helper apps\u2014and we can&#8217;t wait to help you build a smarter, more profitable wholesale business.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Industry Food and Beverages Website fulcrumcoffee.com Founded In 1998 Using our apps Since 2023 About Fulcrum Coffee Roasters Founded in 1998, and based in Seattle WA, Fulcrum Coffee Roasters is dedicated to crafting exceptional coffee experiences from farm to cup, empowering growers, businesses, and delighting consumers. Fulcrum specializes in creating products and programs that support<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":2,"featured_media":3417,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"_ayudawp_aiss_exclude":false,"footnotes":""},"categories":[6],"tags":[],"class_list":{"0":"post-3408","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-case-studies"},"featured_image_src":"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/04\/Fulcrum-Coffee-Roasters-Case-Study.png","author_info":{"display_name":"Wholesale Helper","author_link":"https:\/\/wholesalehelper.io\/blog\/author\/wholesale-helper\/"},"gt_translate_keys":[{"key":"link","format":"url"}],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/posts\/3408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/comments?post=3408"}],"version-history":[{"count":7,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/posts\/3408\/revisions"}],"predecessor-version":[{"id":3492,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/posts\/3408\/revisions\/3492"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/media\/3417"}],"wp:attachment":[{"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/media?parent=3408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/categories?post=3408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/tags?post=3408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}