{"id":3977,"date":"2025-08-18T06:36:09","date_gmt":"2025-08-18T14:36:09","guid":{"rendered":"https:\/\/wholesalehelper.io\/blog\/?p=3977"},"modified":"2025-08-18T06:36:12","modified_gmt":"2025-08-18T14:36:12","slug":"wholesale-prices-for-clothing-brands","status":"publish","type":"post","link":"https:\/\/wholesalehelper.io\/blog\/wholesale-prices-for-clothing-brands\/","title":{"rendered":"How to Set Wholesale Prices for Clothing Brands on Shopify &#8211; 5 Easy Steps","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>To set effective <strong>wholesale prices for clothing brands on Shopify<\/strong>, start with an accurate <strong>landed cost<\/strong>. Next, you can use that figure to <strong>determine an accurate wholesale price<\/strong> that leaves you a healthy profit while still giving your retailer a strong margin off the MSRP. The last step is to implement a tiered pricing structure or volume discounts on your Shopify store.<\/p>\n\n\n\n<div class=\"wp-block-stackable-notification stk-block-notification stk-block stk-15fb802 is-style-default\" data-v=\"2\" data-block-id=\"15fb802\"><style>.stk-15fb802 {margin-bottom:0px !important;}.stk-15fb802-container{background-color:#f0e7fa !important;}.stk-15fb802-container:before{background-color:#f0e7fa !important;}<\/style><div class=\"stk-block-notification__content stk-content-align stk-15fb802-column stk-container stk-15fb802-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-15fb802-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0fb850b\" data-block-id=\"0fb850b\"><style>.stk-0fb850b .stk-block-text__text{font-size:15px !important;}@media screen and (max-width: 1023px){.stk-0fb850b .stk-block-text__text{font-size:15px !important;}}<\/style><p class=\"stk-block-text__text has-text-align-left\"><span style=\"color: #000000;\" class=\"stk-highlight\"><strong>Read Also: <\/strong><\/span><br><span style=\"color: #000000;\" class=\"stk-highlight\">> <a href=\"https:\/\/wholesalehelper.io\/blog\/guide-to-creating-wholesale-store-on-shopify\/\" target=\"_blank\" data-type=\"page\" data-id=\"3187\" rel=\"noreferrer noopener\">A Quick Start Guide to Creating a Wholesale Store on Shopify<\/a><br>> <a href=\"https:\/\/wholesalehelper.io\/blog\/optimizing-wholesale-pricing-strategy\/\" target=\"_blank\" data-type=\"post\" data-id=\"4021\" rel=\"noreferrer noopener\">Optimizing Wholesale Pricing Strategy to Outperform Your Competitors<\/a><strong><br><\/strong><\/span><\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<h2 id='the-core-challenge-balancing-the-three-key-numbers'  id=\"boomdevs_1\" class=\"wp-block-heading\"><strong>The Core Challenge: Balancing the Three Key Numbers<\/strong><\/h2>\n\n\n\n<p>Setting wholesale prices for clothing brands isn&#8217;t just about picking a number; it&#8217;s a careful balancing act between three figures: <br>1. your <strong>landed cost<\/strong>, <br>2. your <strong>wholesale price<\/strong>, and <br>3. your product&#8217;s <strong>MSRP (Manufacturer&#8217;s Suggested Retail Price)<\/strong>.<\/p>\n\n\n\n<p>Clothing retailers typically <strong>expect a 50-60% margin<\/strong>, which means your wholesale price must be low enough to leave them room to make a profit while still covering all your costs and target margin.<\/p>\n\n\n\n<p>Let&#8217;s break down how to get it right.<\/p>\n\n\n\n<div class=\"wp-block-stackable-notification stk-block-notification stk-block stk-f88e9c4 is-style-default\" data-v=\"2\" data-block-id=\"f88e9c4\"><style>.stk-f88e9c4 {margin-bottom:0px !important;}.stk-f88e9c4-container{background-color:#f0e7fa !important;}.stk-f88e9c4-container:before{background-color:#f0e7fa !important;}<\/style><div class=\"stk-block-notification__content stk-content-align stk-f88e9c4-column stk-container stk-f88e9c4-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-f88e9c4-inner-blocks\"><div style=\"--ub-icon-rotation:rotate(19deg);--ub-icon-size:24px;--ub-icon-justification:center;--ub-icon-border-top:  undefined;--ub-icon-border-right:  undefined;--ub-icon-border-bottom:  undefined;--ub-icon-border-left:  undefined\" class=\"wp-block-ub-icon is-style-default\" id=\"ub-icon-\"><div class=\"ub_icon\"><div class=\"ub_icon_wrapper\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M400 0H48C22.4 0 0 22.4 0 48v416c0 25.6 22.4 48 48 48h352c25.6 0 48-22.4 48-48V48c0-25.6-22.4-48-48-48zM128 435.2c0 6.4-6.4 12.8-12.8 12.8H76.8c-6.4 0-12.8-6.4-12.8-12.8v-38.4c0-6.4 6.4-12.8 12.8-12.8h38.4c6.4 0 12.8 6.4 12.8 12.8v38.4zm0-128c0 6.4-6.4 12.8-12.8 12.8H76.8c-6.4 0-12.8-6.4-12.8-12.8v-38.4c0-6.4 6.4-12.8 12.8-12.8h38.4c6.4 0 12.8 6.4 12.8 12.8v38.4zm128 128c0 6.4-6.4 12.8-12.8 12.8h-38.4c-6.4 0-12.8-6.4-12.8-12.8v-38.4c0-6.4 6.4-12.8 12.8-12.8h38.4c6.4 0 12.8 6.4 12.8 12.8v38.4zm0-128c0 6.4-6.4 12.8-12.8 12.8h-38.4c-6.4 0-12.8-6.4-12.8-12.8v-38.4c0-6.4 6.4-12.8 12.8-12.8h38.4c6.4 0 12.8 6.4 12.8 12.8v38.4zm128 128c0 6.4-6.4 12.8-12.8 12.8h-38.4c-6.4 0-12.8-6.4-12.8-12.8V268.8c0-6.4 6.4-12.8 12.8-12.8h38.4c6.4 0 12.8 6.4 12.8 12.8v166.4zm0-256c0 6.4-6.4 12.8-12.8 12.8H76.8c-6.4 0-12.8-6.4-12.8-12.8V76.8C64 70.4 70.4 64 76.8 64h294.4c6.4 0 12.8 6.4 12.8 12.8v102.4z\"><\/path><\/svg><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-e0bbc8b\" data-block-id=\"e0bbc8b\"><style>.stk-e0bbc8b .stk-block-text__text{font-size:17px !important;}@media screen and (max-width: 1023px){.stk-e0bbc8b .stk-block-text__text{font-size:17px !important;}}<\/style><p class=\"stk-block-text__text has-text-align-center\"><span style=\"color: #000000;\" class=\"stk-highlight\"><strong>Find Your Perfect Wholesale Price in Seconds<\/strong><br><\/span><span style=\"color: #259b00;\" class=\"stk-highlight\"><strong><a href=\"https:\/\/wholesalehelper.io\/wholesale-pricing-calculator\" target=\"_blank\" rel=\"noreferrer noopener\">Calculate My Wholesale Price for FREE<\/a><\/strong><\/span><br><span style=\"color: #000000;\" class=\"stk-highlight\">Instantly calculate the right price to maximize profit and keep your customers happy.<\/span><\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<h2 id='the-5-steps-to-setting-wholesale-prices-for-clothing-brands'  id=\"boomdevs_2\" class=\"wp-block-heading\"><strong>The 5 Steps to Setting Wholesale Prices For Clothing Brand<\/strong>s<\/h2>\n\n\n\n<h4 id='1-get-your-landed-cost-right-no-guesswork-allowed'  id=\"boomdevs_3\" class=\"wp-block-heading\"><strong>1) Get Your Landed Cost Right (No Guesswork Allowed)<\/strong><\/h4>\n\n\n\n<p>Your landed cost is the total, per-unit cost of getting a finished product to your warehouse door. It&#8217;s the most critical number in this entire process.<\/p>\n\n\n\n<p><strong>Calculate your landed cost by adding up every single expense:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Raw Materials:<\/strong> Fabric, trims, buttons, labels.<\/li>\n\n\n\n<li><strong>Manufacturing:<\/strong> The CMT (cut-make-trim) or factory price.<\/li>\n\n\n\n<li><strong>Finishing:<\/strong> Polybags, hangtags, brand labels, and packaging.<\/li>\n\n\n\n<li><strong>Inbound Freight &amp; Duties:<\/strong> The cost to ship the goods from the factory to your warehouse, including any import duties or customs fees.<\/li>\n\n\n\n<li><strong>Handling:<\/strong> The cost of warehousing, picking, and packing each unit.<\/li>\n\n\n\n<li><strong>Overhead:<\/strong> A small allowance for payment processing fees, quality assurance, and sampling.<\/li>\n<\/ul>\n\n\n\n<p><strong>Mini Example (Unisex Tee, per unit):<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Cost Element<\/td><td>Amount<\/td><\/tr><tr><td>Fabric + Trims + CMT<\/td><td>$6.80<\/td><\/tr><tr><td>Packaging &amp; Tags<\/td><td>$0.30<\/td><\/tr><tr><td>Freight &amp; Duty (US)<\/td><td>$0.70<\/td><\/tr><tr><td>Warehouse &amp; Handling<\/td><td>$0.40<\/td><\/tr><tr><td>Overheads Allowance<\/td><td>$0.80<\/td><\/tr><tr><td><strong>Total Landed Cost<\/strong><\/td><td><strong>$9.00<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Pro Tip:<\/strong> Keep a simple spreadsheet where you can track costs by region. This is crucial if you&#8217;re shipping to the EU, for example, where you need to account for import VAT on arrival.<\/p>\n\n\n\n<h4 id='2-anchor-your-pricing-strategy-retail-first-or-wholesale-first'  id=\"boomdevs_4\" class=\"wp-block-heading\"><strong>2) Anchor Your Pricing Strategy (Retail-First or Wholesale-First)<\/strong><\/h4>\n\n\n\n<p>Once you have your landed cost, you can decide on your pricing strategy. (You can use a <strong><a href=\"https:\/\/wholesalehelper.io\/wholesale-pricing-calculator\" target=\"_blank\" rel=\"noreferrer noopener\">Wholesale Price Calculator<\/a> <\/strong>for this.)\u00a0 Most brands use one of two approaches:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"880\" src=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-11-at-6.40.09-PM-1024x880.png\" alt=\"wholesale price calculator to Set Wholesale Prices for Apparel Brands on Shopify\" class=\"wp-image-3979\" srcset=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-11-at-6.40.09-PM-1024x880.png 1024w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-11-at-6.40.09-PM-300x258.png 300w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-11-at-6.40.09-PM-785x675.png 785w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-11-at-6.40.09-PM.png 1466w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Retail-First (Backsolving):<\/strong> This is the most common method for DTC-heavy brands. You start with the MSRP that the market will bear. If your market dictates a <strong>$50 MSRP<\/strong> and your retailer expects a <strong>50% margin<\/strong>, then your wholesale price has to be around <strong>$25<\/strong>. With your <strong>$9.00 landed cost<\/strong>, this leaves you a healthy gross margin of 64% at wholesale.<br><\/li>\n\n\n\n<li><strong>Wholesale-First (Rolling Up):<\/strong> You start by setting a target wholesale margin that you need to be profitable (often 55-65% for clothing). You then work backward to set a wholesale price and an MSRP that gives the retailer a competitive margin.<\/li>\n<\/ul>\n\n\n\n<p><strong>Formulas You&#8217;ll Use:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Your Margin:<\/strong> (Wholesale Price &#8211; Landed Cost) \u00f7 Wholesale Price<\/li>\n\n\n\n<li><strong>Retailer Margin:<\/strong> (MSRP &#8211; Wholesale Price) \u00f7 MSRP<\/li>\n<\/ul>\n\n\n\n<h4 id='3-design-apparel-friendly-price-breaks-and-moqs'  id=\"boomdevs_5\" class=\"wp-block-heading\"><strong>3) Design Apparel-Friendly Price Breaks and MOQs<\/strong><\/h4>\n\n\n\n<p>Keep your pricing structure simple and familiar to clothing buyers. Don&#8217;t overcomplicate things with too many tiers.<\/p>\n\n\n\n<p><strong>A Starter Template for a Tee or Hoodie:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Minimum Order Quantity (MOQ):<\/strong> 24 units per style, or a &#8220;pack&#8221; of four 6-packs with a standard size curve.<\/li>\n\n\n\n<li><strong>Price Breaks:<\/strong>\n<ul class=\"wp-block-list\">\n<li>24+ units: Base wholesale price (e.g., $25)<\/li>\n\n\n\n<li>72+ units: 5% off the base price<\/li>\n\n\n\n<li>144+ units: 8-10% off the base price<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Sizing Options:<\/strong> Offer a standard size curve (e.g., 1-2-3-3-2-1 for XS\u2013XXL) or allow open sizing with a smaller MOQ per size.<\/li>\n<\/ul>\n\n\n\n<p>This structure works because apparel buyers think in terms of &#8220;packs&#8221; and &#8220;size curves,&#8221; and simple tiers are easier to understand and manage. If you offer custom embroidery or printing, keep those &#8220;decoration fees&#8221; separate from your base pricing to protect your core margin.<\/p>\n\n\n\n<h4 id='4-implement-your-pricing-on-shopify-plus-vs-non-plus'  id=\"boomdevs_6\" class=\"wp-block-heading\"><strong>4) Implement Your Pricing on Shopify (Plus vs non-Plus)<\/strong><\/h4>\n\n\n\n<p>Now it&#8217;s time to put your strategy into practice. The method you choose depends on your Shopify plan.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>If you&#8217;re on Shopify Plus (B2B):<\/strong> You can use Shopify&#8217;s built-in <strong>B2B price lists<\/strong> to assign tiered pricing and MOQs directly to your B2B customers. You can also use the B2B features to set company-specific payment terms.<br><\/li>\n\n\n\n<li><strong>If you&#8217;re on a non-Plus Plan:<\/strong> This is where you use purpose-built apps to create a full wholesale system.<br><\/li>\n\n\n\n<li>Use <a href=\"https:\/\/apps.shopify.com\/wholesale-pricing-discount\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Wholesale Pricing Discount B2B<\/strong><\/a> to set automated, customer-specific prices, quantity breaks, and MOQs.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"412\" src=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-17-at-11.09.31\u202fAM-1024x412.png\" alt=\"Wholesale Pricing Discount B2B App to Set Wholesale Prices for Apparel Brands on Shopify\" class=\"wp-image-3600\" srcset=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-17-at-11.09.31\u202fAM-1024x412.png 1024w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-17-at-11.09.31\u202fAM-300x121.png 300w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-17-at-11.09.31\u202fAM-1536x617.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use <a href=\"https:\/\/apps.shopify.com\/wholesale-lock-manager\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Wholesale Lock Manager B2B<\/strong><\/a> to hide your wholesale catalog and prices until a buyer is logged in and approved.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"459\" src=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/04\/image-3-1024x459.png\" alt=\"Wholesale Lock Manager B2B App to Set Wholesale Prices for Apparel Brands on Shopify\" class=\"wp-image-3531\" srcset=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/04\/image-3-1024x459.png 1024w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/04\/image-3-300x134.png 300w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/04\/image-3.png 1098w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use <a href=\"https:\/\/apps.shopify.com\/single-page-order-form\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>WSH Order Form &amp; ReOrder<\/strong><\/a> to give your buyers a fast, grid-style ordering experience for bulk purchases.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"459\" src=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/04\/image-2-1024x459.png\" alt=\"WSH Order form and reorder app to Set Wholesale Prices for Apparel Brands on Shopify\" class=\"wp-image-3530\" srcset=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/04\/image-2-1024x459.png 1024w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/04\/image-2-300x134.png 300w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/04\/image-2.png 1098w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Pro Tip:<\/strong> Keep your collections clean (e.g., &#8220;Core Tees,&#8221; &#8220;Fleece&#8221;) to make it easier for buyers to navigate and for you to manage pricing.<\/p>\n\n\n\n<h4 id='5-test-with-real-accounts-and-review-monthly'  id=\"boomdevs_7\" class=\"wp-block-heading\"><strong>5) Test with Real Accounts and Review Monthly<\/strong><\/h4>\n\n\n\n<p>Before you launch your pricing to everyone, run a pilot program.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pilot Group:<\/strong> Invite a few key buyers (a boutique, an online retailer, etc.) to place an order.<\/li>\n\n\n\n<li><strong>Check and Verify:<\/strong> Watch them check out to ensure the prices, discounts, and tax calculations work correctly after they log in.<\/li>\n\n\n\n<li><strong>Measure:<\/strong> Track your average order value, how often customers meet your MOQs, and your reorder rate.<\/li>\n\n\n\n<li><strong>Iterate:<\/strong> If buyers are consistently pushing back on a specific price or MOQ, use that feedback to make small adjustments to your pricing tiers before rolling it out to your entire wholesale network.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 id='real-example-walk-through'  id=\"boomdevs_8\" class=\"wp-block-heading\"><strong>Real Example Walk-Through<\/strong><\/h3>\n\n\n\n<p>Let&#8217;s say you&#8217;re launching a Unisex Heavy Tee:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Your Landed Cost (US):<\/strong> $9.00<\/li>\n\n\n\n<li><strong>Your Target Margin:<\/strong> You want to leave a 50% margin for the retailer off the MSRP.<\/li>\n\n\n\n<li><strong>MSRP:<\/strong> You set your MSRP at $50.<\/li>\n\n\n\n<li><strong>Wholesale Price:<\/strong> To hit the 50% retailer margin, your wholesale price is $25. Your profit margin is 64%\u2014perfect.<\/li>\n\n\n\n<li><strong>Pricing Tiers: (Calculate Pricing Tiers using this <\/strong><a href=\"https:\/\/wholesalehelper.io\/wholesale-pricing-calculator\"><strong>Wholesale Pricing Calculator)<\/strong><\/a>\n<ul class=\"wp-block-list\">\n<li>24+ units \u2192 $25<\/li>\n\n\n\n<li>72+ units \u2192 $23.75 (5% off)<\/li>\n\n\n\n<li>144+ units \u2192 $23.00 (8% off)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Shopify Setup:<\/strong> You assign a &#8220;Wholesale&#8221; customer tag and set these tiered prices in your wholesale app. You also use a lock manager to hide the collection until the buyer logs in.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-stackable-notification stk-block-notification stk-block stk-a5b2ab9 is-style-default\" data-v=\"2\" data-block-id=\"a5b2ab9\"><style>.stk-a5b2ab9 {margin-bottom:0px !important;}.stk-a5b2ab9-container{background-color:#f0e7fa !important;}.stk-a5b2ab9-container:before{background-color:#f0e7fa !important;}<\/style><div class=\"stk-block-notification__content stk-content-align stk-a5b2ab9-column stk-container stk-a5b2ab9-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-a5b2ab9-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-4a80f10\" data-block-id=\"4a80f10\"><style>.stk-4a80f10 .stk-block-text__text{font-size:17px !important;}@media screen and (max-width: 1023px){.stk-4a80f10 .stk-block-text__text{font-size:17px !important;}}<\/style><p class=\"stk-block-text__text has-text-align-center\"><span style=\"color: #000000;\" class=\"stk-highlight\"><strong>Ready to impress your B2B customers?<\/strong> Start wholesaling like a pro! <\/span>\ud83d\ude42<br><span style=\"color: #259b00;\" class=\"stk-highlight\"><strong><a href=\"https:\/\/apps.shopify.com\/wholesale-pricing-discount?utm_source=wsh-blog&amp;utm_medium=wpd-cta-button&amp;utm_campaign=wpd-app\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Try our Wholesale Pricing Discount app for free <\/a>!<\/strong><\/span><br><span style=\"color: #000000;\" class=\"stk-highlight\">Trusted by over 15,000 Shopify merchants<\/span><\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id='frequently-asked-questions'  id=\"boomdevs_9\" class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1754917614580\" class=\"rank-math-list-item\">\n<h3 id='what-s-the-difference-between-markup-and-margin-in-clothing-wholesale'  id=\"boomdevs_10\" class=\"rank-math-question \"><strong>What&#8217;s the difference between markup and margin in clothing wholesale?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p><strong>Markup<\/strong> is calculated from your cost up: (Price &#8211; Cost) \/ Cost. <strong>Margin<\/strong> is calculated from your price down: (Price &#8211; Cost) \/ Price. Use <strong>margin<\/strong> to check both your profit and the retailer&#8217;s profit at MSRP, as it&#8217;s the standard in the apparel industry.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1754917627314\" class=\"rank-math-list-item\">\n<h3 id='how-much-of-a-wholesale-discount-off-msrp-is-normal'  id=\"boomdevs_11\" class=\"rank-math-question \"><strong>How much of a wholesale discount off MSRP is normal?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Clothing or Apparel retailers often expect a <strong>50-60% margin<\/strong> off the MSRP. This means your wholesale price is typically <strong>40-50% of the MSRP<\/strong>.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1754917638918\" class=\"rank-math-list-item\">\n<h3 id='how-many-pricing-tiers-should-i-use-for-quantity-breaks'  id=\"boomdevs_12\" class=\"rank-math-question \"><strong>How many pricing tiers should I use for quantity breaks?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Two or three clear tiers (e.g., at 24, 72, and 144 units) are enough for most lines. Adding too many tiers can confuse buyers and make your pricing difficult to manage.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1754917656616\" class=\"rank-math-list-item\">\n<h3 id='how-do-i-handle-vat-gst-for-my-wholesale-prices'  id=\"boomdevs_13\" class=\"rank-math-question \"><strong>How do I handle VAT\/GST for my wholesale prices?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>A good practice is to set your wholesale price <strong>ex-VAT\/GST<\/strong>. Then, at checkout, the tax will be applied based on the buyer&#8217;s region and tax-exempt status. In the UK and EU, retailers often discuss MSRPs that are VAT-inclusive, so you must keep that distinction clear on your line sheets.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1754917667258\" class=\"rank-math-list-item\">\n<h3 id='how-do-i-handle-different-landed-costs-for-international-orders'  id=\"boomdevs_14\" class=\"rank-math-question \"><strong>How do I handle different landed costs for international orders?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>This is a key part of geo-optimization. If your landed cost for a shipment to the UK is higher due to import duties, you can create a separate price list for customers tagged b2b-uk that reflects this higher cost.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1754917686125\" class=\"rank-math-list-item\">\n<h3 id='what-if-i-sell-items-with-different-manufacturing-costs'  id=\"boomdevs_15\" class=\"rank-math-question \"><strong>What if I sell items with different manufacturing costs?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>You should calculate the landed cost for each product individually. A good app will allow you to set specific tiered pricing rules per SKU, so you can easily manage different prices for a t-shirt versus a hoodie.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1754917697876\" class=\"rank-math-list-item\">\n<h3 id='can-i-use-this-strategy-with-smaller-product-lines'  id=\"boomdevs_16\" class=\"rank-math-question \"><strong>Can I use this strategy with smaller product lines?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Yes. Even with a small catalog, this strategy is important for professionalism. You can simplify your tiers and MOQs to a single break (e.g., &#8220;12+ units&#8221;) to encourage larger orders without overcomplicating things.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1754917708519\" class=\"rank-math-list-item\">\n<h3 id='what-should-i-do-if-a-buyer-wants-a-deeper-discount-than-what-i-offer'  id=\"boomdevs_17\" class=\"rank-math-question \"><strong>What should I do if a buyer wants a deeper discount than what I offer?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>This is a common negotiation point. If your margins are too tight, you can offer a deeper discount in exchange for a larger quantity, a longer-term commitment, or a larger pre-order. You can use your app to set up specific pricing for that individual customer.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1754917720339\" class=\"rank-math-list-item\">\n<h3 id='how-do-i-handle-custom-embroidery-or-screen-printing-costs'  id=\"boomdevs_18\" class=\"rank-math-question \"><strong>How do I handle custom embroidery or screen printing costs?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>It&#8217;s best to keep any decoration fees separate from your wholesale price. You can have a separate &#8220;customization fee&#8221; that you add to the order, which protects your base apparel margin from fluctuating with a specific design or color count.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1754917735068\" class=\"rank-math-list-item\">\n<h3 id='what-s-the-difference-between-dap-and-ddp-shipping-for-international-wholesale'  id=\"boomdevs_19\" class=\"rank-math-question \"><strong>What&#8217;s the difference between DAP and DDP shipping for international wholesale<\/strong>?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>\u00a0<strong>DAP (Delivered at Place)<\/strong>means you ship the goods, but the customer is responsible for paying import duties and taxes on arrival. <strong>DDP (Delivered Duty Paid)<\/strong> means you handle all customs fees and taxes, which raises your landed cost but gives the customer a final, all-inclusive price. You should choose a strategy and clearly communicate it to your buyers.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<p><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>To set effective wholesale prices for clothing brands on Shopify, start with an accurate landed cost. Next, you can use that figure to determine an accurate wholesale price that leaves you a healthy profit while still giving your retailer a strong margin off the MSRP. The last step is to implement a tiered pricing structure<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":2,"featured_media":4034,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"_ayudawp_aiss_exclude":false,"footnotes":""},"categories":[8],"tags":[],"class_list":{"0":"post-3977","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-guides"},"featured_image_src":"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/08\/How-to-Set-Wholesale-Prices-for-Clothing-Brands-on-Shopify-5-Easy-Steps.png","author_info":{"display_name":"Wholesale Helper","author_link":"https:\/\/wholesalehelper.io\/blog\/author\/wholesale-helper\/"},"amp_enabled":true,"gt_translate_keys":[{"key":"link","format":"url"}],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/posts\/3977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/comments?post=3977"}],"version-history":[{"count":6,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/posts\/3977\/revisions"}],"predecessor-version":[{"id":4051,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/posts\/3977\/revisions\/4051"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/media\/4034"}],"wp:attachment":[{"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/media?parent=3977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/categories?post=3977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/tags?post=3977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}