{"id":4021,"date":"2025-08-15T01:16:04","date_gmt":"2025-08-15T09:16:04","guid":{"rendered":"https:\/\/wholesalehelper.io\/blog\/?p=4021"},"modified":"2025-08-15T01:16:06","modified_gmt":"2025-08-15T09:16:06","slug":"optimizing-wholesale-pricing-strategy","status":"publish","type":"post","link":"https:\/\/wholesalehelper.io\/blog\/optimizing-wholesale-pricing-strategy\/","title":{"rendered":"Optimizing Wholesale Pricing Strategy to Outperform Your Competitors","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>A strong wholesale pricing strategy is critical to thriving in today\u2019s competitive e-commerce market. Success isn\u2019t just about offering lower prices\u2014it\u2019s about strategic pricing that balances profitability, buyer loyalty, and competitive positioning. Let\u2019s look at 10 actionable pricing tactics designed to help you stand out and scale sustainably.<\/p>\n\n\n\n<div class=\"wp-block-stackable-notification stk-block-notification stk-block stk-f88e9c4 is-style-default\" data-v=\"2\" data-block-id=\"f88e9c4\"><style>.stk-f88e9c4 {margin-bottom:0px !important;}.stk-f88e9c4-container{background-color:#f0e7fa !important;}.stk-f88e9c4-container:before{background-color:#f0e7fa !important;}<\/style><div class=\"stk-block-notification__content stk-content-align stk-f88e9c4-column stk-container stk-f88e9c4-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-f88e9c4-inner-blocks\"><div style=\"--ub-icon-rotation:rotate(19deg);--ub-icon-size:24px;--ub-icon-justification:center;--ub-icon-border-top:  undefined;--ub-icon-border-right:  undefined;--ub-icon-border-bottom:  undefined;--ub-icon-border-left:  undefined\" class=\"wp-block-ub-icon is-style-default\" id=\"ub-icon-\"><div class=\"ub_icon\"><div class=\"ub_icon_wrapper\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M400 0H48C22.4 0 0 22.4 0 48v416c0 25.6 22.4 48 48 48h352c25.6 0 48-22.4 48-48V48c0-25.6-22.4-48-48-48zM128 435.2c0 6.4-6.4 12.8-12.8 12.8H76.8c-6.4 0-12.8-6.4-12.8-12.8v-38.4c0-6.4 6.4-12.8 12.8-12.8h38.4c6.4 0 12.8 6.4 12.8 12.8v38.4zm0-128c0 6.4-6.4 12.8-12.8 12.8H76.8c-6.4 0-12.8-6.4-12.8-12.8v-38.4c0-6.4 6.4-12.8 12.8-12.8h38.4c6.4 0 12.8 6.4 12.8 12.8v38.4zm128 128c0 6.4-6.4 12.8-12.8 12.8h-38.4c-6.4 0-12.8-6.4-12.8-12.8v-38.4c0-6.4 6.4-12.8 12.8-12.8h38.4c6.4 0 12.8 6.4 12.8 12.8v38.4zm0-128c0 6.4-6.4 12.8-12.8 12.8h-38.4c-6.4 0-12.8-6.4-12.8-12.8v-38.4c0-6.4 6.4-12.8 12.8-12.8h38.4c6.4 0 12.8 6.4 12.8 12.8v38.4zm128 128c0 6.4-6.4 12.8-12.8 12.8h-38.4c-6.4 0-12.8-6.4-12.8-12.8V268.8c0-6.4 6.4-12.8 12.8-12.8h38.4c6.4 0 12.8 6.4 12.8 12.8v166.4zm0-256c0 6.4-6.4 12.8-12.8 12.8H76.8c-6.4 0-12.8-6.4-12.8-12.8V76.8C64 70.4 70.4 64 76.8 64h294.4c6.4 0 12.8 6.4 12.8 12.8v102.4z\"><\/path><\/svg><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-4a80f10\" data-block-id=\"4a80f10\"><style>.stk-4a80f10 .stk-block-text__text{font-size:17px !important;}@media screen and (max-width: 1023px){.stk-4a80f10 .stk-block-text__text{font-size:17px !important;}}<\/style><p class=\"stk-block-text__text has-text-align-center\"><span style=\"color: #000000;\" class=\"stk-highlight\"><strong>Find Your Perfect Wholesale Price in Seconds<\/strong><br><\/span><span style=\"color: #259b00;\" class=\"stk-highlight\"><strong><a href=\"https:\/\/wholesalehelper.io\/wholesale-pricing-calculator\" target=\"_blank\" rel=\"noreferrer noopener\">Calculate My Wholesale Price for FREE<\/a><\/strong><\/span><br><span style=\"color: #000000;\" class=\"stk-highlight\">Instantly calculate the right price to maximize profit and keep your customers happy.<\/span><\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<h2 id='1-segment-your-wholesale-customers-by-value'  id=\"boomdevs_1\" class=\"wp-block-heading\">1. Segment your wholesale customers by value\u00a0<\/h2>\n\n\n\n<p>One-size-fits-all pricing leads to lost revenue and strained relationships. Segment your wholesale buyers based on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Order frequency and volume<\/li>\n\n\n\n<li>Customer lifetime value<\/li>\n\n\n\n<li>Product interest<\/li>\n\n\n\n<li>Region or distribution model<\/li>\n<\/ul>\n\n\n\n<p>Consider buyer behavior and seasonal patterns to refine the wholesale pricing strategy even further. For instance, a reseller with consistent monthly orders may merit better terms than a high-volume but sporadic buyer. Use customer data and purchase history to personalize your offers, encouraging predictable purchasing cycles and better forecasting.<\/p>\n\n\n\n<h2 id='2-establish-margin-first-wholesale-pricing-rules'  id=\"boomdevs_2\" class=\"wp-block-heading\">2. Establish margin-first wholesale pricing rules<\/h2>\n\n\n\n<p>Before offering any discounts or incentives, start by securing your profitability. A margin-first approach ensures your wholesale pricing supports your long-term goals.<\/p>\n\n\n\n<p>To do this, first calculate your total product cost (including production, packaging, and logistics. Then add your target gross margin and adjust based on market standards and competitor benchmarks.<\/p>\n\n\n\n<p>You can also use <a href=\"https:\/\/www.onestream.com\/blog\/financial-modeling-in-corporate-finance\/\" target=\"_blank\" rel=\"noreferrer noopener\">financial modeling<\/a> to simulate wholesale pricing scenarios across different tiers and discount levels. This helps you make better-informed decisions for both new and existing products.<\/p>\n\n\n\n<p>Don\u2019t forget to factor in hidden costs such as returns, chargebacks, and account servicing to ensure your margins are truly protected. A well-structured margin analysis will prevent situations where you scale revenue but not profit\u2014a common pitfall in aggressive wholesale growth.<\/p>\n\n\n\n<h2 id='3-differentiate-wholesale-pricing-by-product-category'  id=\"boomdevs_3\" class=\"wp-block-heading\">3. Differentiate wholesale pricing by product category<\/h2>\n\n\n\n<p>Products vary in margin potential, brand value, and demand elasticity. Group items into categories and assign pricing strategies accordingly.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Premium or niche products<\/strong>: Preserve margin, minimal discounts<\/li>\n\n\n\n<li><strong>Commodities or basic items<\/strong>: Competitive wholesale pricing to drive volume<\/li>\n\n\n\n<li><strong>New product launches<\/strong>: Initial wholesale pricing that reflects innovation or exclusivity<\/li>\n<\/ul>\n\n\n\n<p>This approach maximizes profit without compromising your market appeal. Combine this with promotional cycles and market testing \u2014 For example, introduce promotional wholesale pricing for a new category, track buyer responses, then realign the wholesale pricing once demand stabilizes.\u00a0<\/p>\n\n\n\n<h2 id='4-set-strategic-moqs-and-offer-volume-based-discounts-with-smart-thresholds'  id=\"boomdevs_4\" class=\"wp-block-heading\">4. Set strategic MOQs and offer volume-based discounts with smart thresholds\u00a0<\/h2>\n\n\n\n<p>MOQs \u2014 that is, minimum order quantities \u2014 are essential for efficiency but must be set thoughtfully. Rather than having the same MOQS for all products, tailor them by product type, production cost, and storage availability. For instance, a low-margin, bulky item should have a higher MOQ than a brand-new, premium item.&nbsp;<\/p>\n\n\n\n<p>Additionally, offer incentives for exceeding MOQs, such as free shipping or priority handling, to encourage larger order sizes.<\/p>\n\n\n\n<p>You can <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">also combine this with\u00a0<a href=\"https:\/\/wholesalehelper.io\/blog\/volume-discount-on-shopify-store\/\" target=\"_blank\">volume discounts<\/a><\/span>. By setting discount levels, you encourage buyers to purchase larger quantities for lower per-unit costs.<\/p>\n\n\n\n<p><em>Example structure:<\/em><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-regular\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Quantity ordered<\/strong><\/td><td><strong>Discount<\/strong><\/td><\/tr><tr><td>10-49 units<\/td><td>5%<\/td><\/tr><tr><td>50-99 units<\/td><td>10%<\/td><\/tr><tr><td>100+ units<\/td><td>15%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>To ensure these discounts align with your operational capacity and profitability goals, consider tailoring thresholds based on SKU performance or seasonality, rather than having a standard flat rate. For example, incentivize bulk purchasing of slow-moving inventory with steeper discounts, while preserving tighter thresholds on high-demand or premium items.<\/p>\n\n\n\n<h2 id='5-leverage-limited-time-pricing-incentives'  id=\"boomdevs_5\" class=\"wp-block-heading\">5. Leverage limited-time pricing incentives\u00a0<\/h2>\n\n\n\n<p>Strategic, time-limited incentives create urgency without harming your brand\u2019s perceived value. These should be used sparingly and tied to business goals.<\/p>\n\n\n\n<p><em>Examples include:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Seasonal campaigns<\/li>\n\n\n\n<li>Launch promotions<\/li>\n\n\n\n<li>Early-payment discounts<\/li>\n\n\n\n<li>First-order specials for new buyers<\/li>\n<\/ul>\n\n\n\n<p>Test different durations and formats to identify what works best for your audience. You can also use A\/B testing to measure the impact of offer types on repeat purchases and average order value. A strong follow-up strategy post-campaign helps convert short-term gains into long-term customer loyalty.<\/p>\n\n\n\n<h2 id='6-localise-pricing-for-different-markets'  id=\"boomdevs_6\" class=\"wp-block-heading\">6. Localise pricing for different markets\u00a0<\/h2>\n\n\n\n<p>If you serve multiple regions, adjust pricing based on cost differences and local competition. A well-executed localisation strategy improves conversion and protects margins.<\/p>\n\n\n\n<p>Take into account:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Currency and exchange rates<\/li>\n\n\n\n<li>Shipping and import costs<\/li>\n\n\n\n<li><a href=\"https:\/\/wholesalehelper.io\/blog\/shopify-vat-all-you-need-to-know\/\" target=\"_blank\" rel=\"noreferrer noopener\">Local taxes<\/a> or regulations<\/li>\n\n\n\n<li>Regional buying behavior<\/li>\n<\/ul>\n\n\n\n<p>Use tools or systems that support geo-targeted pricing, especially if selling internationally or working with distributors in various countries. Make sure to research cultural expectations around discounts or bulk buying. For instance, wholesale customers in one country may value loyalty incentives over volume pricing, while others expect tiered discounts from the start. Tailoring your strategy by region increases relevance and conversion potential.<\/p>\n\n\n\n<h2 id='7-bundle-products-for-higher-order-value'  id=\"boomdevs_7\" class=\"wp-block-heading\">7. Bundle products for higher order value<\/h2>\n\n\n\n<p>Bundling allows you to increase perceived value while managing stock. It simplifies the decision-making process for buyers and encourages larger orders.&nbsp;<\/p>\n\n\n\n<p>Bundle strategies include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Starter packs<\/strong> for new <a href=\"https:\/\/wholesalehelper.io\/blog\/b2b-wholesale\/\" target=\"_blank\" rel=\"noreferrer noopener\">B2B buyers<\/a><\/li>\n\n\n\n<li><strong>Cross-sell kits<\/strong> combining top and slow movers<\/li>\n\n\n\n<li><strong>Buy X, get Y free<\/strong> bundles during promotions<\/li>\n<\/ul>\n\n\n\n<p>Track which bundles perform best, and rotate them seasonally or by industry vertical. You can also use bundles to test new product pairings or introduce underperforming SKUs into popular assortments.<\/p>\n\n\n\n<h2 id='8-monitor-competitor-pricing'  id=\"boomdevs_8\" class=\"wp-block-heading\">8. Monitor competitor pricing\u00a0<\/h2>\n\n\n\n<p>Competitive awareness is essential, but constant undercutting can erode your brand. Instead, position your products based on value, not just price.<\/p>\n\n\n\n<p>To stay competitive without racing to the bottom, consider:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Emphasizing quality, exclusivity, or service levels<\/li>\n\n\n\n<li>Offering better fulfillment or terms<\/li>\n\n\n\n<li>Communicating brand reliability and product performance<\/li>\n<\/ul>\n\n\n\n<p>If your product solves problems more effectively, your pricing can\u2014and should\u2014reflect that.<\/p>\n\n\n\n<p>Monitor trends through supplier networks, customer feedback, and competitor newsletters. Use this intelligence to adapt not just pricing but also positioning. What can you offer that your competitors don\u2019t?<\/p>\n\n\n\n<h2 id='9-use-data-analytics-to-refine-pricing-decisions'  id=\"boomdevs_9\" class=\"wp-block-heading\">9. Use data analytics to refine pricing decisions<\/h2>\n\n\n\n<p>A strong wholesale pricing strategy should evolve with your business. Regularly review your sales data to identify trends and test new pricing tactics.<\/p>\n\n\n\n<p>Key data points to monitor:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Which products are consistently reordered?<\/li>\n\n\n\n<li>Which tiers drive the most revenue?<\/li>\n\n\n\n<li>Are discount thresholds motivating larger orders?<\/li>\n<\/ul>\n\n\n\n<p>Tools leveraging <a href=\"https:\/\/www.onestream.com\/blog\/ai-basics-in-finance\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI in finance<\/a> can enhance forecasting and provide deeper insight into patterns you might miss manually. These insights help you make confident, data-informed adjustments over time.<\/p>\n\n\n\n<p>Look beyond surface-level metrics like revenue and focus on net profit per order, reorder frequency, and customer churn. This level of detail gives you a deeper understanding of what pricing models are truly sustainable over time.<\/p>\n\n\n\n<h2 id='10-reward-loyal-wholesale-buyers-with-exclusive-pricing'  id=\"boomdevs_10\" class=\"wp-block-heading\">10. Reward loyal wholesale buyers with exclusive pricing\u00a0<\/h2>\n\n\n\n<p>Repeat wholesale buyers are the backbone of your business. Strengthen those relationships with loyalty-based pricing strategies, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Custom pricing tiers based on annual spend<\/li>\n\n\n\n<li>Volume-based rebate programs<\/li>\n\n\n\n<li>Access to exclusive product lines or early drops<\/li>\n<\/ul>\n\n\n\n<p>Use loyalty-based pricing to not only reward behavior but also shape it. For example, set spend thresholds that unlock better terms in the next quarter, encouraging predictable growth. You get predictability, and your customers get better deals \u2014 a win for everyone.<\/p>\n\n\n\n<div class=\"wp-block-stackable-notification stk-block-notification stk-block stk-c7938c4 is-style-default\" data-v=\"2\" data-block-id=\"c7938c4\"><style>.stk-c7938c4 {margin-bottom:0px !important;}.stk-c7938c4-container{background-color:#f0e7fa !important;}.stk-c7938c4-container:before{background-color:#f0e7fa !important;}<\/style><div class=\"stk-block-notification__content stk-content-align stk-c7938c4-column stk-container stk-c7938c4-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-c7938c4-inner-blocks\"><div style=\"--ub-icon-rotation:rotate(19deg);--ub-icon-size:24px;--ub-icon-justification:center;--ub-icon-border-top:  undefined;--ub-icon-border-right:  undefined;--ub-icon-border-bottom:  undefined;--ub-icon-border-left:  undefined\" class=\"wp-block-ub-icon is-style-default\" id=\"ub-icon-\"><div class=\"ub_icon\"><div class=\"ub_icon_wrapper\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M400 0H48C22.4 0 0 22.4 0 48v416c0 25.6 22.4 48 48 48h352c25.6 0 48-22.4 48-48V48c0-25.6-22.4-48-48-48zM128 435.2c0 6.4-6.4 12.8-12.8 12.8H76.8c-6.4 0-12.8-6.4-12.8-12.8v-38.4c0-6.4 6.4-12.8 12.8-12.8h38.4c6.4 0 12.8 6.4 12.8 12.8v38.4zm0-128c0 6.4-6.4 12.8-12.8 12.8H76.8c-6.4 0-12.8-6.4-12.8-12.8v-38.4c0-6.4 6.4-12.8 12.8-12.8h38.4c6.4 0 12.8 6.4 12.8 12.8v38.4zm128 128c0 6.4-6.4 12.8-12.8 12.8h-38.4c-6.4 0-12.8-6.4-12.8-12.8v-38.4c0-6.4 6.4-12.8 12.8-12.8h38.4c6.4 0 12.8 6.4 12.8 12.8v38.4zm0-128c0 6.4-6.4 12.8-12.8 12.8h-38.4c-6.4 0-12.8-6.4-12.8-12.8v-38.4c0-6.4 6.4-12.8 12.8-12.8h38.4c6.4 0 12.8 6.4 12.8 12.8v38.4zm128 128c0 6.4-6.4 12.8-12.8 12.8h-38.4c-6.4 0-12.8-6.4-12.8-12.8V268.8c0-6.4 6.4-12.8 12.8-12.8h38.4c6.4 0 12.8 6.4 12.8 12.8v166.4zm0-256c0 6.4-6.4 12.8-12.8 12.8H76.8c-6.4 0-12.8-6.4-12.8-12.8V76.8C64 70.4 70.4 64 76.8 64h294.4c6.4 0 12.8 6.4 12.8 12.8v102.4z\"><\/path><\/svg><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-8e37903\" data-block-id=\"8e37903\"><style>.stk-8e37903 .stk-block-text__text{font-size:17px !important;}@media screen and (max-width: 1023px){.stk-8e37903 .stk-block-text__text{font-size:17px !important;}}<\/style><p class=\"stk-block-text__text has-text-align-center\"><span style=\"color: #000000;\" class=\"stk-highlight\"><strong>Find Your Perfect Wholesale Price in Seconds<\/strong><br><\/span><span style=\"color: #259b00;\" class=\"stk-highlight\"><strong><a href=\"https:\/\/wholesalehelper.io\/wholesale-pricing-calculator\" target=\"_blank\" rel=\"noreferrer noopener\">Calculate My Wholesale Price for FREE<\/a><\/strong><\/span><br><span style=\"color: #000000;\" class=\"stk-highlight\">Instantly calculate the right price to maximize profit and keep your customers happy.<\/span><\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<h2 id='final-thoughts'  id=\"boomdevs_11\" class=\"wp-block-heading\">Final thoughts&nbsp;<\/h2>\n\n\n\n<p>The most effective wholesale pricing strategy isn\u2019t set in stone\u2014it\u2019s dynamic, data-informed, and tailored to your buyers. Whether you\u2019re focused on margins, loyalty, or global expansion, pricing is a strategic lever you can\u2019t afford to overlook.<\/p>\n\n\n\n<p>Revisit your strategy quarterly, not annually, and involve both sales and finance teams in the discussion. By treating wholesale pricing as an evolving, strategic function, you\u2019ll stay ahead of shifting buyer expectations and outperform the competition.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>A strong wholesale pricing strategy is critical to thriving in today\u2019s competitive e-commerce market. Success isn\u2019t just about offering lower prices\u2014it\u2019s about strategic pricing that balances profitability, buyer loyalty, and competitive positioning. Let\u2019s look at 10 actionable pricing tactics designed to help you stand out and scale sustainably. Find Your Perfect Wholesale Price in SecondsCalculate<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":6,"featured_media":4022,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"_ayudawp_aiss_exclude":false,"footnotes":""},"categories":[11],"tags":[],"class_list":{"0":"post-4021","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tips-tricks"},"featured_image_src":"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/08\/Optimizing-Wholesale-Pricing-Strategy-to-Outperform-Your-Competitors.png","author_info":{"display_name":"Guest","author_link":"https:\/\/wholesalehelper.io\/blog\/author\/guest\/"},"amp_enabled":true,"gt_translate_keys":[{"key":"link","format":"url"}],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/posts\/4021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/comments?post=4021"}],"version-history":[{"count":2,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/posts\/4021\/revisions"}],"predecessor-version":[{"id":4025,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/posts\/4021\/revisions\/4025"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/media\/4022"}],"wp:attachment":[{"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/media?parent=4021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/categories?post=4021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/tags?post=4021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}