{"id":4073,"date":"2026-05-27T21:48:37","date_gmt":"2026-05-28T05:48:37","guid":{"rendered":"https:\/\/wholesalehelper.io\/blog\/?p=4073"},"modified":"2026-05-27T21:51:06","modified_gmt":"2026-05-28T05:51:06","slug":"wholesale-jewellery-pricing-complete-guide","status":"publish","type":"post","link":"https:\/\/wholesalehelper.io\/blog\/wholesale-jewellery-pricing-complete-guide\/","title":{"rendered":"How to Set Wholesale Jewellery Pricing for Your Business (2026 Guide)","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>Key Takeaways<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wholesale jewellery pricing should start with true unit cost, including metal, stones, labour, packaging, compliance, wastage, and overheads.<\/li>\n\n\n\n<li>Metal prices can move quickly, so wholesale quotes should include a quote validity window or a metal surcharge rule.<\/li>\n\n\n\n<li>Markup and margin are not the same. A 2x markup gives a 50% gross margin, not 100%.<\/li>\n\n\n\n<li>Jewellery wholesalers should plan MOQs, tiered pricing, repairs, returns, hallmarking, and regional disclosure rules before selling to retailers.<\/li>\n\n\n\n<li>Shopify jewellery stores can manage wholesale pricing using Shopify Plus\/native B2B features or wholesale apps, depending on budget and complexity.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The jewellery industry requires a special fusion of accuracy and artistry. Even though a piece may begin with an idea, the price of metal, the amount of time spent at the bench, and the expense of a perfect finish all play a role in how it ends up on a retailer&#8217;s shelf. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This guide is a hands-on playbook for <strong>wholesale jewellery pricing<\/strong>. We&#8217;ll show you how to build your prices from the ground up, so every quote you send is grounded in math, not guesswork.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id='the-anatomy-of-a-piece-s-true-cost-in-wholesale-jewellery-pricing'  id=\"boomdevs_1\" class=\"wp-block-heading\"><strong>The Anatomy of a Piece\u2019s True Cost in Wholesale Jewellery Pricing<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your total unit cost directly determines your final wholesale price. We&#8217;ll break down every element that contributes to it.<\/p>\n\n\n\n<h4 id='1-the-true-cost-of-metal-beyond-the-spot-price'  id=\"boomdevs_2\" class=\"wp-block-heading\"><strong>1. The True Cost of Metal: Beyond the Spot Price<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The cost of your metal is the most fundamental part of your price, but it\u2019s more complex than just today&#8217;s spot price.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gram Weight:<\/strong> Your starting point is the finished weight of the piece in grams.<\/li>\n\n\n\n<li><strong>Purity:<\/strong> This is the percentage of pure metal in your alloy<strong> (e.g., 14K gold is 58.3% pure).<\/strong><\/li>\n\n\n\n<li><strong>Spot Price:<\/strong> The current market price of the metal.<\/li>\n\n\n\n<li><strong>Fabrication Premium:<\/strong> This is the cost charged by your supplier to turn raw metal into the form you need (e.g., wire, sheet, casting grain).<\/li>\n\n\n\n<li><strong>Wastage:<\/strong> You may lose metal during casting, filing, polishing, stone setting, and finishing. Build in a small wastage allowance based on the complexity of the piece. Simple pieces may need a smaller reserve, while detailed casting or micro-pav\u00e9 work may need a higher allowance.<\/li>\n\n\n\n<li>For <strong>vermeil<\/strong> or <strong>plated<\/strong> jewelry, you must add a separate line item for the plating cost, calculated by the surface area and the thickness in microns. This is a common point of margin leakage.<\/li>\n<\/ul>\n\n\n\n<h4 id='2-pricing-stones-carats-cuts-and-breakage'  id=\"boomdevs_3\" class=\"wp-block-heading\"><strong>2. Pricing Stones: Carats, Cuts, and Breakage<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">For every stone, you must account for its cost per carat and any additional fees.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Price Per Carat:<\/strong> This is the bulk of your stone cost.<\/li>\n\n\n\n<li><strong>Cutting &amp; Sorting:<\/strong> A small, but real, cost. If you\u2019re buying from a dealer, this is usually included, but for large lots or custom cuts, it\u2019s a factor.<\/li>\n\n\n\n<li><strong>Breakage Allowance:<\/strong> In micro-pav\u00e9 work, a small percentage of tiny stones can break during setting. Adding a tiny reserve for this protects your margin.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For colored stones, standardize your quality grades (&#8220;A,&#8221; &#8220;AA,&#8221; &#8220;AAA&#8221;) and set a price range for each. This makes quoting faster and gives your buyer a clear understanding of what they are getting.<\/p>\n\n\n\n<h4 id='3-bench-time-a-master-s-work-priced-professionally'  id=\"boomdevs_4\" class=\"wp-block-heading\"><strong>3. Bench Time: A Master&#8217;s Work, Priced Professionally<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Your labor is one of your most valuable assets. You need a clear, consistent way to price it.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The price you charge for an hour of bench work is known as your hourly shop rate. The jeweler&#8217;s salary and benefits, your targeted labor profit margin, and overhead like studio rent and equipment should all be included. The typical range could be between <strong>$45 and $80 per hour<\/strong>, depending on the field and degree of experience.<\/li>\n\n\n\n<li><strong>Labor Menu:<\/strong> Create a simple menu of common tasks with estimated times. This makes your quotes repeatable.\n<ul class=\"wp-block-list\">\n<li><strong>CAD\/Casting Prep:<\/strong> 0.6\u20131.2 hours for a small pendant.<\/li>\n\n\n\n<li><strong>Stone Setting:<\/strong> 0.2\u20130.5 hours for a simple prong setting, and 0.8\u20131.5 hours for micro-pav\u00e9.<\/li>\n\n\n\n<li><strong>Hand Finishing\/Polishing:<\/strong> 0.2\u20130.4 hours.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h4 id='4-packaging-findings-and-hidden-overheads'  id=\"boomdevs_5\" class=\"wp-block-heading\"><strong>4. Packaging, Findings, and Hidden Overheads<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">These are the small costs that add up.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Findings &amp; Consumables:<\/strong> Every piece has components you didn&#8217;t make, like chains, clasps, posts, jump rings, etc.<\/li>\n\n\n\n<li><strong>Packaging:<\/strong> Jewelry boxes, dust bags, anti-tarnish cards, and mailer boxes are all examples of packaging.<\/li>\n\n\n\n<li><strong>Compliance:<\/strong> The price of assay testing, hallmarking, and making sure your materials adhere to requirements like nickel-free.<\/li>\n\n\n\n<li><strong>Overheads:<\/strong> A small percentage for photography, marketing, payment processing fees, and insurance.<\/li>\n<\/ul>\n\n\n\n<h4 id='5-building-in-your-safety-net'  id=\"boomdevs_6\" class=\"wp-block-heading\"><strong>5. Building in Your Safety Net<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, you need a reserve for the unexpected. A <strong>1-3% reserve<\/strong> is standard for fine jewelry to cover porosity issues, alloy flaws, or small repairs that happen after a product is sold.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Also Read<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wholesalehelper.io\/blog\/wholesale-pricing-for-home-and-living\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/wholesalehelper.io\/blog\/wholesale-pricing-for-home-and-living\/\" rel=\"noreferrer noopener\"><strong><span style=\"text-decoration: underline;\">Wholesale Pricing for Home and Living Stores \u2013 A Comprehensive Guide<\/span><\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wholesalehelper.io\/blog\/wholesale-pricing-for-coffee-business\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/wholesalehelper.io\/blog\/wholesale-pricing-for-coffee-business\/\" rel=\"noreferrer noopener\"><strong><span style=\"text-decoration: underline;\">How to Strategize Wholesale Pricing for Coffee Business?<\/span><\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id='how-to-calculate-your-final-wholesale-jewlerry-pricing'  id=\"boomdevs_7\" class=\"wp-block-heading\"><strong>How to Calculate Your Final Wholesale Jewlerry Pricing<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With your true cost in hand, you can now build a price that works for your business and your partners.<\/p>\n\n\n\n<h4 id='the-calculation-markup-vs-margin'  id=\"boomdevs_8\" class=\"wp-block-heading\"><strong>The Calculation: Markup vs. Margin<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Knowing the distinction between <strong>markup and margin<\/strong> is essential. You double your cost with a<strong> 2.0x markup<\/strong>, but the margin is only <strong>50% rather than 100%<\/strong>. A buyer will always think in margin, so you should too.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Margin = (Price &#8211; Cost) \/ Price<\/strong><\/li>\n\n\n\n<li><strong>Mark-up = (Price &#8211; Cost) \/ Cost<\/strong><\/li>\n<\/ul>\n\n\n\n<h4 id='two-core-pricing-models'  id=\"boomdevs_9\" class=\"wp-block-heading\"><strong>Two Core Pricing Models<\/strong><\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>MSRP-Led (Retail First):<\/strong> You set a Manufacturer\u2019s Suggested Retail Price (MSRP) that fits your brand\u2019s positioning in the market. Then, you calculate your wholesale price by giving retailers the margin they need. For fine jewellery, this is typically <strong>50-60%<\/strong> off MSRP, while fashion jewellery may be higher at <strong>60-70%<\/strong>.<br><\/li>\n\n\n\n<li><strong>Wholesale-Led (Your Margin First):<\/strong> You decide on your target gross margin first (e.g., 50%). Your wholesale price is then calculated as <strong>Cost \u00f7 (1 &#8211; Target Margin)<\/strong>. After you get that number, you check to see if the resulting MSRP still works for your retail partners.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pro Tip &#8211; <\/strong>You can use a dedicated <strong><em><a href=\"https:\/\/wholesalehelper.io\/wholesale-pricing-calculator\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/wholesalehelper.io\/wholesale-pricing-calculator\" rel=\"noreferrer noopener\">Wholesale Pricing Calculator<\/a><\/em><\/strong> to determine how exactly to set your Wholesale Jewellery Pricing. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id='the-art-of-selling-jewelry-wholesale'  id=\"boomdevs_10\" class=\"wp-block-heading\"><strong>The Art of Selling Jewelry Wholesale<\/strong><\/h2>\n\n\n\n<h4 id='matching-your-moqs-and-tiers-to-how-buyers-shop'  id=\"boomdevs_11\" class=\"wp-block-heading\"><strong>Matching Your MOQs and Tiers to How Buyers Shop<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Your wholesale strategy should make it easy for a buyer to order exactly what they need for their customers.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rings:<\/strong> Rings are always sold as a <strong>size curve<\/strong>. Your <strong><a href=\"https:\/\/wholesalehelper.io\/blog\/minimum-order-quantity-on-shopify\/\" data-type=\"post\" data-id=\"3612\" target=\"_blank\" rel=\"noreferrer noopener\">MOQ<\/a><\/strong> should be based on a full-size run (e.g., sizes 5-9) with a standard distribution (e.g., 1-1-2-3-2).<\/li>\n\n\n\n<li><strong>Chains\/Bracelets:<\/strong> MOQ should be by the inner case (6-12 units) per length and finish.<\/li>\n\n\n\n<li><strong>Tiered Pricing:<\/strong> Your discounts should be tied to real business efficiencies. For fashion jewelry, this might be a small discount for orders over 24 units, and a deeper one for orders over 72 units. For fine jewelry, the breaks will be smaller and often based on total order value (e.g., $5,000, $15,000).<\/li>\n<\/ul>\n\n\n\n<h4 id='rules-that-help-you-stay-solvent'  id=\"boomdevs_12\" class=\"wp-block-heading\"><strong>Rules That Help You Stay Solvent<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hallmarks &amp; Stamps: <\/strong>Make it clear that you will add your unique maker&#8217;s mark, purity mark, and official hallmark (such as the UK Assay Office) to fine jewelry. This is a non-negotiable part of your professional policy.<\/li>\n\n\n\n<li><strong>Repairs &amp; Replating:<\/strong> Publish a simple menu for common repairs like clasp replacements or rhodium replating. This keeps you from losing money on a temporary solution and establishes your brand as a trustworthy partner.<\/li>\n\n\n\n<li><strong>Returns: <\/strong>You must have a<strong> 14\u201330 day return policy<\/strong> is typical for new, unopened items.&nbsp;<\/li>\n\n\n\n<li><strong>MAP Policy<\/strong>: By offering online sales discounts on popular hero merchandise, a <strong>MAP (Minimum Advertised Price) <\/strong>policy keeps your retailers from undervaluing your brand.<\/li>\n<\/ul>\n\n\n\n<h4 id='geo-specific-rules-to-remember'  id=\"boomdevs_13\" class=\"wp-block-heading\"><strong>Geo-Specific Rules to Remember<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>UK\/EU:<\/strong> Hallmarking is mandatory in many cases. Wholesale quotes should always be <strong>ex-VAT<\/strong> while MSRPs can be quoted <strong>inc-VAT<\/strong>.<\/li>\n\n\n\n<li><strong>US:<\/strong> Lab-grown diamonds, gold-filled metal, and plating thickness claims are all subject to stringent disclosure requirements under the FTC Jewelry Guides.<\/li>\n\n\n\n<li><strong>India: <\/strong>BIS hallmarking is required for gold jewelry. Certain import taxes on different metals and stones must also be taken into consideration, as they will impact your costs.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id='ways-to-set-up-wholesale-jewellery-pricing-on-shopify'  id=\"boomdevs_14\" class=\"wp-block-heading\">Ways to set up Wholesale Jewellery Pricing on Shopify<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you run your jewellery business on Shopify, you can manage wholesale pricing in two main ways: <a href=\"https:\/\/wholesalehelper.io\/blog\/shopify-b2b-on-all-plans\/\" target=\"_blank\" data-type=\"post\" data-id=\"5080\" rel=\"noreferrer noopener\">Shopify\u2019s native B2B features<\/a> on Shopify Plus, or wholesale apps from the Shopify App Store.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Shopify Plus\/Native B2B<\/strong>: Shopify store owners on all plans now get basic B2B features on their store. Company accounts, catalogs, payment terms, basic discounts, etc. If you are just starting up, these features can help you set up a foundation. However, as you scale, you will surely have to switch to the expensive Shopify Plus plan, which includes all the features to scale your wholesale jewelry business. <br><\/li>\n\n\n\n<li><a href=\"https:\/\/apps.shopify.com\/partners\/goldj\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/apps.shopify.com\/partners\/goldj\" rel=\"noreferrer noopener\"><strong>Shopify Wholesale Apps<\/strong>:<\/a><strong> <\/strong>There are purpose-built wholesale apps that you can find on the Shopify App Store. Using these apps, you can achieve most of the features of Shopify Plus, without spending $2,000+ per month. Some of the apps are:<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/apps.shopify.com\/wholesale-pricing-discount?utm_source=wsh-blog&amp;utm_medium=wpd-blog&amp;utm_campaign=wpd-app\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/apps.shopify.com\/wholesale-pricing-discount?utm_source=wsh-blog&amp;utm_medium=wpd-blog&amp;utm_campaign=wpd-app\" rel=\"noreferrer noopener\">Wholesale Pricing Discount B2B<\/a> :<\/strong> To set up wholesale pricing and volume discounts, offer net payment terms, create wholesale sign-up forms, create advanced shipping rates, managing international taxation, running a B2B+B2C store together, and more.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"430\" src=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/06\/Screenshot-2026-04-24-at-3.16.28-PM-1024x430.png\" alt=\"wholesale pricing discount b2b app to set up Wholesale Jewellery Pricing\" class=\"wp-image-5271\" srcset=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/06\/Screenshot-2026-04-24-at-3.16.28-PM-1024x430.png 1024w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/06\/Screenshot-2026-04-24-at-3.16.28-PM-300x126.png 300w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/06\/Screenshot-2026-04-24-at-3.16.28-PM-768x323.png 768w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/06\/Screenshot-2026-04-24-at-3.16.28-PM-1536x646.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/apps.shopify.com\/wholesale-lock-manager?utm_source=wsh-blog&amp;utm_medium=wlm-blog&amp;utm_campaign=wlm-app\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/apps.shopify.com\/wholesale-lock-manager?utm_source=wsh-blog&amp;utm_medium=wlm-blog&amp;utm_campaign=wlm-app\" rel=\"noreferrer noopener\">Wholesale Lock Manager B2B:<\/a> <\/strong>This wholesale and B2B app on the Shopify app store helps you to create a personalised shopping experience on your store for both retail and B2B customers. Using the app, you can hide products, prices, collections, pages, and more from specific customers based on tags. You can also implement gated login using this app.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"488\" src=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-21-at-12.19.33-PM-1024x488.png\" alt=\"wholesale lock manager b2b app to set up Wholesale Jewellery Pricing\" class=\"wp-image-4076\" style=\"aspect-ratio:2.098452391361371\" srcset=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-21-at-12.19.33-PM-1024x488.png 1024w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-21-at-12.19.33-PM-300x143.png 300w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-21-at-12.19.33-PM-1536x732.png 1536w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-21-at-12.19.33-PM-1200x572.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/apps.shopify.com\/single-page-order-form?utm_source=wsh-blog&amp;utm_medium=wof-blog&amp;utm_campaign=wof-app\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/apps.shopify.com\/single-page-order-form?utm_source=wsh-blog&amp;utm_medium=wof-blog&amp;utm_campaign=wof-app\" rel=\"noreferrer noopener\">WSH Order Form &amp; ReOrder: <\/a><\/strong>Your B2B buyers would generally want to place bulk orders, and this Shopify Wholesale App helps you achieve exactly that. You can set up a bulk order functionality, and a quick reorder page using this app on your Shopify store.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"483\" src=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/02\/Screenshot-2026-05-05-at-11.39.33-AM-1024x483.png\" alt=\"wholesale lock manager b2b app to set up Wholesale Jewellery Pricing\" class=\"wp-image-5394\" style=\"aspect-ratio:2.1201413427561837\" srcset=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/02\/Screenshot-2026-05-05-at-11.39.33-AM-1024x483.png 1024w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/02\/Screenshot-2026-05-05-at-11.39.33-AM-300x142.png 300w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/02\/Screenshot-2026-05-05-at-11.39.33-AM-768x362.png 768w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/02\/Screenshot-2026-05-05-at-11.39.33-AM-1536x725.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-stackable-notification stk-block-notification stk-block stk-ed10439 is-style-default\" data-v=\"2\" data-block-id=\"ed10439\"><style>.stk-ed10439 {margin-bottom:0px !important;}.stk-ed10439-container{background-color:#f0e7fa !important;}.stk-ed10439-container:before{background-color:#f0e7fa !important;}<\/style><div class=\"stk-block-notification__content stk-content-align stk-ed10439-column stk-container stk-ed10439-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-ed10439-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-9eb3326\" data-block-id=\"9eb3326\"><style>.stk-9eb3326 .stk-block-text__text{font-size:17px !important;}@media screen and (max-width: 1023px){.stk-9eb3326 .stk-block-text__text{font-size:17px !important;}}<\/style><p class=\"stk-block-text__text has-text-align-center\"><span style=\"color: #0f0e17;\" class=\"stk-highlight\">When native B2B is not enough, <strong>Wholesale Pricing Discount B2B<\/strong> is the next step.<\/span><br><span style=\"color: #259b00;\" class=\"stk-highlight\"><strong><a href=\"https:\/\/apps.shopify.com\/wholesale-pricing-discount?utm_source=wsh-blog&amp;utm_medium=wpd-cta-button&amp;utm_campaign=wpd-app\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Try our Wholesale Pricing Discount B2B app for free <\/a>!<\/strong><\/span><br><span style=\"color: #000000;\" class=\"stk-highlight\">Trusted by over <strong>16,000 <\/strong>Shopify merchants<\/span><\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id='frequently-asked-questions-on-wholesale-jewellery-pricing'  id=\"boomdevs_15\" class=\"wp-block-heading\">Frequently Asked Questions on Wholesale Jewellery Pricing<\/h2>\n\n\n\n<div class=\"wp-block-gutena-accordion gutena-accordion-block gutena-accordion-block-5897f9-74 is-layout-flow wp-block-gutena-accordion-is-layout-flow\" data-single=\"true\">\n<div class=\"wp-block-gutena-accordion-panel gutena-accordion-block__panel\">\n<div class=\"wp-block-gutena-accordion-panel-title gutena-accordion-block__panel-title\"><div class=\"gutena-accordion-block__panel-title-inner\">\n<h6 id='how-do-i-account-for-a-volatile-gold-price-in-my-quotes'  id=\"boomdevs_16\" class=\"wp-block-heading\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px\"><strong>How do I account for a volatile gold price in my quotes?<\/strong><\/h6>\n<div class=\"trigger-up-down\"><div class=\"horizontal\"><\/div><div class=\"vertical\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-gutena-accordion-panel-content gutena-accordion-block__panel-content\"><div class=\"gutena-accordion-block__panel-content-inner\">\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0\">A great strategy is to use a <strong>metal-surcharge hybrid model<\/strong>. You set a base wholesale price and then publish a small, per-gram surcharge that is indexed to the current spot price. This keeps your quotes clear for your customers and shields your margins from fluctuations in the market.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-gutena-accordion-panel gutena-accordion-block__panel\">\n<div class=\"wp-block-gutena-accordion-panel-title gutena-accordion-block__panel-title\"><div class=\"gutena-accordion-block__panel-title-inner\">\n<h6 id='how-does-pricing-change-depending-on-the-distinction-between-vermeil-gold-filled-and-gold-plated'  id=\"boomdevs_17\" class=\"wp-block-heading\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px\"><strong>How does pricing change depending on the distinction between vermeil, gold-filled, and gold-plated?<\/strong><\/h6>\n<div class=\"trigger-up-down\"><div class=\"horizontal\"><\/div><div class=\"vertical\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-gutena-accordion-panel-content gutena-accordion-block__panel-content\"><div class=\"gutena-accordion-block__panel-content-inner\">\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0\"><strong>Gold plating<\/strong> is a low-cost, extremely thin layer of gold (less than 0.5 microns).<br><br><strong>Over sterling silver, vermeil<\/strong> is a significantly thicker layer of gold (at least 2.5 microns).\u00a0 This adds a significant, predictable cost to your price.<br><br><strong>Gold-filled<\/strong> is a thick layer of gold bonded to a base metal, which is priced differently and is much more durable than plating. A distinct pricing strategy based on material cost and durability is needed for each of these.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-gutena-accordion-panel gutena-accordion-block__panel\">\n<div class=\"wp-block-gutena-accordion-panel-title gutena-accordion-block__panel-title\"><div class=\"gutena-accordion-block__panel-title-inner\">\n<h6 id='how-can-i-calculate-bench-time-and-what-does-it-mean'  id=\"boomdevs_18\" class=\"wp-block-heading\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px\"><strong>How can I calculate &#8220;bench time&#8221; and what does it mean?<\/strong><\/h6>\n<div class=\"trigger-up-down\"><div class=\"horizontal\"><\/div><div class=\"vertical\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-gutena-accordion-panel-content gutena-accordion-block__panel-content\"><div class=\"gutena-accordion-block__panel-content-inner\">\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0\">The amount of time an artisan spends creating a single piece of jewelry is known as bench time. Soldering, stone setting, polishing, and final inspection are all covered. To calculate it, break down each task into its component parts, then multiply the total time by your shop rate per hour.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-gutena-accordion gutena-accordion-block gutena-accordion-block-21d338-cb is-layout-flow wp-block-gutena-accordion-is-layout-flow\" data-single=\"true\">\n<div class=\"wp-block-gutena-accordion-panel gutena-accordion-block__panel\">\n<div class=\"wp-block-gutena-accordion-panel-title gutena-accordion-block__panel-title\"><div class=\"gutena-accordion-block__panel-title-inner\">\n<h6 id='how-do-i-handle-returns-of-fine-jewellery'  id=\"boomdevs_19\" class=\"wp-block-heading\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px\"><strong>How do I handle returns of fine jewellery<\/strong>?<\/h6>\n<div class=\"trigger-up-down\"><div class=\"horizontal\"><\/div><div class=\"vertical\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-gutena-accordion-panel-content gutena-accordion-block__panel-content\"><div class=\"gutena-accordion-block__panel-content-inner\">\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0\">Returns are a significant business risk for fine jewellery. Returns should only be accepted for non-custom, unworn, and unopened items. Always have a clear policy that requires a return authorization and publish it on your line sheet. This keeps your company from losing money on a valuable item that isn&#8217;t able to be sold as new.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-gutena-accordion-panel gutena-accordion-block__panel\">\n<div class=\"wp-block-gutena-accordion-panel-title gutena-accordion-block__panel-title\"><div class=\"gutena-accordion-block__panel-title-inner\">\n<h6 id='what-is-a-resizing-fee-and-how-should-i-handle-it'  id=\"boomdevs_20\" class=\"wp-block-heading\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px\"><strong>What is a &#8220;resizing fee,&#8221; and how should I handle it?<\/strong><\/h6>\n<div class=\"trigger-up-down\"><div class=\"horizontal\"><\/div><div class=\"vertical\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-gutena-accordion-panel-content gutena-accordion-block__panel-content\"><div class=\"gutena-accordion-block__panel-content-inner\">\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0\">A <strong>resizing fee<\/strong> is a charge for adjusting a ring size. A good strategy is to offer one <strong>free resizing<\/strong> for every 24 rings sold within a set period (e.g., 30 days). You would have already built a small reserve into your wholesale price to cover this cost. For any additional resizing, you can charge a flat fee.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-gutena-accordion-panel gutena-accordion-block__panel\">\n<div class=\"wp-block-gutena-accordion-panel-title gutena-accordion-block__panel-title\"><div class=\"gutena-accordion-block__panel-title-inner\">\n<h6 id='what-are-the-hallmarking-rules-and-do-i-need-to-follow-them'  id=\"boomdevs_21\" class=\"wp-block-heading\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px\"><strong>What are the hallmarking rules, and do I need to follow them?<\/strong><\/h6>\n<div class=\"trigger-up-down\"><div class=\"horizontal\"><\/div><div class=\"vertical\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-gutena-accordion-panel-content gutena-accordion-block__panel-content\"><div class=\"gutena-accordion-block__panel-content-inner\">\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0\">A stamp known as hallmarking ensures that a precious metal is pure. For some kinds of jewelry, hallmarking is a legal requirement in nations like the UK. In other nations, such as the US, it is essential to gaining your customers&#8217; trust. Your price must include the cost of sending your items to an assay office to be tested and stamped.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Key Takeaways The jewellery industry requires a special fusion of accuracy and artistry. Even though a piece may begin with an idea, the price of metal, the amount of time spent at the bench, and the expense of a perfect finish all play a role in how it ends up on a retailer&#8217;s shelf. This<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":2,"featured_media":4103,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"_ayudawp_aiss_exclude":false,"_ayudawp_aiss_summary":"Pro Tip - You can use a dedicated Wholesale Pricing Calculator to determine how exactly to set your Wholesale Jewellery Pricing. If you run your jewellery business on Shopify, you can manage wholesale pricing in two main ways: Shopify\u2019s native B2B features on Shopify Plus, or wholesale apps from the Shopify App Store. Wholesale Pricing Discount B2B : To set up wholesale pricing and volume discounts, offer net payment terms, create wholesale sign-up forms, create advanced shipping rates, managing international taxation, running a B2B+B2C store together, and more.","_ayudawp_aiss_summary_provider":"extractive","_ayudawp_aiss_summary_hash":"cc21778ac4ae8369c977166baf04cf9ca9297fb4","footnotes":""},"categories":[8],"tags":[],"class_list":["post-4073","post","type-post","status-publish","format-standard","has-post-thumbnail","category-guides"],"featured_image_src":"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2025\/08\/How-to-Set-Wholesale-Jewellery-Pricing-for-Your-Business-2025-Guide.png","author_info":{"display_name":"Wholesale Helper","author_link":"https:\/\/wholesalehelper.io\/blog\/author\/wholesale-helper\/"},"gt_translate_keys":[{"key":"link","format":"url"}],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/posts\/4073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/comments?post=4073"}],"version-history":[{"count":9,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/posts\/4073\/revisions"}],"predecessor-version":[{"id":5882,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/posts\/4073\/revisions\/5882"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/media\/4103"}],"wp:attachment":[{"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/media?parent=4073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/categories?post=4073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/tags?post=4073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}