{"id":5343,"date":"2026-04-30T22:30:05","date_gmt":"2026-05-01T06:30:05","guid":{"rendered":"https:\/\/wholesalehelper.io\/blog\/?p=5343"},"modified":"2026-04-30T23:04:44","modified_gmt":"2026-05-01T07:04:44","slug":"dezlin-case-study-by-wholesale-helper","status":"publish","type":"post","link":"https:\/\/wholesalehelper.io\/blog\/dezlin-case-study-by-wholesale-helper\/","title":{"rendered":"DezLin Comes Back Home: Why Serious B2B Merchants Need More Than Shopify&#8217;s Native B2B","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/04\/Dezlin-Website-1024x512.png\" alt=\"\" class=\"wp-image-5344\" srcset=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/04\/Dezlin-Website-1024x512.png 1024w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/04\/Dezlin-Website-300x150.png 300w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/04\/Dezlin-Website-768x384.png 768w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/04\/Dezlin-Website-1536x768.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-8d03759 stk-block-background\" data-block-id=\"8d03759\"><style>.stk-8d03759 {background-color:#feedc6 !important;border-top-left-radius:0px !important;border-top-right-radius:0px !important;border-bottom-right-radius:0px !important;border-bottom-left-radius:0px !important;overflow:hidden !important;box-shadow:none !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:0px !important;border-left-width:0px !important;margin-bottom:30px !important;}.stk-8d03759:before{background-color:#feedc6 !important;}@media screen and (max-width: 767px){.stk-8d03759-column{--stk-columns-spacing:0px !important;--stk-column-gap:0px !important;row-gap:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks has-text-align-center stk-block-content stk-content-align stk-8d03759-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e450d75\" data-v=\"4\" data-block-id=\"e450d75\"><style>@media screen and (min-width: 768px){.stk-e450d75 {flex:var(--stk-flex-grow, 1) 1 calc(22.099999999999994% - var(--stk-column-gap, 0px) * 3 \/ 4 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e450d75-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e450d75-inner-blocks\">\n<h5 id='industry'  id=\"boomdevs_1\" class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-afb2987564bc94554b753cc20cd05131\" id=\"0-industry\"><span style=\"color: #000000;\" class=\"stk-highlight\">Industry<\/span><\/h5>\n\n\n\n<p class=\"has-text-align-left has-small-font-size\"><strong><span style=\"color: #000000;\" class=\"stk-highlight\">Retail\/Wholesale &#8211; Jewelry &amp; Product Reveals<\/span><\/strong><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-02fe149\" data-v=\"4\" data-block-id=\"02fe149\"><style>@media screen and (min-width: 768px){.stk-02fe149 {flex:var(--stk-flex-grow, 1) 1 calc(31.4% - var(--stk-column-gap, 0px) * 3 \/ 4 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-02fe149-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-02fe149-inner-blocks\">\n<h5 id='website'  id=\"boomdevs_2\" class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-346483762c4590dd95359c7f7b1224bf\" id=\"1-website\"><span style=\"color: #000000;\" class=\"stk-highlight\">Website<\/span><\/h5>\n\n\n\n<p class=\"has-small-font-size\"><a href=\"https:\/\/dezlin.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/dezlin.com\/<\/a><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a23b46f\" data-v=\"4\" data-block-id=\"a23b46f\"><style>@media screen and (min-width: 768px){.stk-a23b46f {flex:var(--stk-flex-grow, 1) 1 calc(21.5% - var(--stk-column-gap, 0px) * 3 \/ 4 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a23b46f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a23b46f-inner-blocks\">\n<h5 id='founded'  id=\"boomdevs_3\" class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-6e04eb35974392f44e7abf0f7035214e\" id=\"2-founded\"><span style=\"color: #0f0e17;\" class=\"stk-highlight\">Founded<\/span><\/h5>\n\n\n\n<p class=\"has-small-font-size\"><strong>USA (in <span style=\"font-weight: bold; color: rgb(0, 0, 0);\" class=\"stk-highlight\">2001)<\/span><\/strong><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5e36b7e\" data-v=\"4\" data-block-id=\"5e36b7e\"><style>@media screen and (min-width: 768px){.stk-5e36b7e {flex:var(--stk-flex-grow, 1) 1 calc(25% - var(--stk-column-gap, 0px) * 3 \/ 4 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5e36b7e-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-5e36b7e-inner-blocks\">\n<h5 id='using-our-apps'  id=\"boomdevs_4\" class=\"wp-block-heading has-text-align-center has-white-color has-text-color has-link-color wp-elements-3d4668b24cacc35890e0985d33eb9f79\" id=\"3-apps-using\"><span style=\"color: #0f0e17;\" class=\"stk-highlight\">Using our apps<\/span><\/h5>\n\n\n\n<p class=\"has-small-font-size\"><strong><span style=\"color: #000000;\" class=\"stk-highlight\">Since Nov 2021<\/span><\/strong><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<p><strong>DezLin<\/strong> is a California-based, family and veteran-owned <strong>manufacturer and distributor of surprise reveal products<\/strong>; unique items where the buyer discovers jewelry hidden inside oysters, bath bombs, candles, and more. Founded by mother-son duo Linda and Marc, DezLin has built a passionate wholesale community of resellers across the USA and internationally.<\/p>\n\n\n\n<p><strong>DezLin operates both a retail storefront and a wholesale channel on Shopify<\/strong>, offering bulk pricing to approved resellers who have come to rely on DezLin&#8217;s quality, fast same-day shipping, and responsive customer service. <strong>The company has been a customer of the <a href=\"https:\/\/apps.shopify.com\/wholesale-pricing-discount?utm_source=wsh-blog&amp;utm_medium=wpd-cta-button&amp;utm_campaign=wpd-app\" target=\"_blank\" rel=\"noopener\">Wholesale Pricing Discount B2B<\/a> app since approximately 2021<\/strong>, one of its longest-standing wholesale tool partnerships.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/apps.shopify.com\/wholesale-pricing-discount?utm_source=wsh-blog&amp;utm_medium=wpd-cta-button&amp;utm_campaign=wpd-app\" target=\"_blank\" rel=\" nofollow noreferrer noopener\"><img decoding=\"async\" width=\"944\" height=\"163\" src=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/04\/Case-Study-of-DezLin-with-Wholesale-Helper-apps.png\" alt=\"\" class=\"wp-image-5347\" srcset=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/04\/Case-Study-of-DezLin-with-Wholesale-Helper-apps.png 944w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/04\/Case-Study-of-DezLin-with-Wholesale-Helper-apps-300x52.png 300w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/04\/Case-Study-of-DezLin-with-Wholesale-Helper-apps-768x133.png 768w\" sizes=\"(max-width: 944px) 100vw, 944px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 id='the-challenge-exploring-shopify-s-native-b2b'  id=\"boomdevs_5\" class=\"wp-block-heading\"><strong>The Challenge: Exploring Shopify&#8217;s Native B2B<\/strong><\/h2>\n\n\n\n<p>As Shopify continued to invest in its <a href=\"https:\/\/wholesalehelper.io\/blog\/shopify-b2b-on-all-plans\/\" data-type=\"post\" data-id=\"5080\">native B2B features<\/a>, DezLin, like many merchants, was curious whether the built-in tools could replace their existing wholesale app setup. The promise of a fully integrated, first-party solution was appealing: fewer third-party dependencies, potentially simpler configuration, and everything under one roof.<\/p>\n\n\n\n<p><strong>DezLin decided to pause the Wholesale Pricing Discount B2B app and put Shopify&#8217;s native B2B to the test. <\/strong>It was a reasonable experiment for any growing wholesale business to run.<\/p>\n\n\n\n<p>The challenges they encountered after switching included:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A noticeably different and less intuitive wholesale experience for their buyers<\/li>\n\n\n\n<li>Lingering configuration issues that likely arose from the uninstall and reinstall cycle<\/li>\n\n\n\n<li>Missing the flexibility and features they had relied on with the Wholesale Pricing Discount B2B<\/li>\n\n\n\n<li>A workflow that didn&#8217;t quite match the established needs of their wholesale operation<\/li>\n<\/ul>\n\n\n\n<h2 id='the-solution-returning-to-wholesale-pricing-discount-b2b'  id=\"boomdevs_6\" class=\"wp-block-heading\"><strong>The Solution: Returning to Wholesale Pricing Discount B2B<\/strong><\/h2>\n\n\n\n<p>After testing Shopify&#8217;s native B2B, DezLin quickly realized it wasn&#8217;t the right fit for their wholesale operations<strong>. They uninstalled the native setup and reinstalled the Wholesale Pricing Discount B2B app<\/strong>, returning to a workflow their wholesale customers and team already knew and trusted.<\/p>\n\n\n\n<p><strong>Back with Wholesale Helper, DezLin regained:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reliable, flexible wholesale pricing that works the way their business needs it to<\/li>\n\n\n\n<li>A smooth buying experience for their reseller community<\/li>\n\n\n\n<li>The confidence that their B2B setup is purpose-built for wholesale \u2014 not a generalist feature<\/li>\n\n\n\n<li>Peace of mind knowing long-term customer support and ongoing improvements are in place<\/li>\n<\/ul>\n\n\n\n<h2 id='in-their-own-words'  id=\"boomdevs_7\" class=\"wp-block-heading\"><strong>In Their Own Words<\/strong>&#8230;<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1254\" height=\"1254\" src=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/04\/Linda-from-DezLin.png\" alt=\"\" class=\"wp-image-5352\" srcset=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/04\/Linda-from-DezLin.png 1254w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/04\/Linda-from-DezLin-300x300.png 300w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/04\/Linda-from-DezLin-1024x1024.png 1024w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/04\/Linda-from-DezLin-150x150.png 150w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/04\/Linda-from-DezLin-768x768.png 768w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/04\/Linda-from-DezLin-370x370.png 370w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/04\/Linda-from-DezLin-24x24.png 24w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/04\/Linda-from-DezLin-48x48.png 48w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/04\/Linda-from-DezLin-96x96.png 96w\" sizes=\"(max-width: 1254px) 100vw, 1254px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-pullquote\" style=\"font-size:22px\"><blockquote><p><strong>\u201cMost likely lingering issues from uninstalling and reinstalling. I switched to Shopify native and realized I hated it quickly. Moved back and reinstalled.\u201d<\/strong> &#8220;<em>I&#8217;ve been with you since 2021, I think. I love you all.<\/em>&#8220;<\/p><cite><span style=\"color: #6b6b6b;\" class=\"stk-highlight\">Linda, Founde and CEO at DezLin Reveals<\/span><\/cite><\/blockquote><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 id='the-results-a-loyal-customer-and-a-powerful-advocate'  id=\"boomdevs_8\" class=\"wp-block-heading\"><strong>The Results: A Loyal Customer and a Powerful Advocate<\/strong><\/h2>\n\n\n\n<p><strong>DezLin&#8217;s return was about more than getting their store back to working order<\/strong>. Their experience became something more valuable: a real-world reminder that different merchants have different needs, and the right tool depends entirely on how your wholesale operation works, especially for merchants with established wholesale needs.<\/p>\n\n\n\n<p><strong>After coming back, DezLin proactively offered to:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Update their public app review to reflect their experience returning from Shopify native B2B<\/li>\n\n\n\n<li>Write a customer testimonial that Wholesale Helper could share with other merchants considering the switch<\/li>\n\n\n\n<li>Advocate across any additional channels where their story could help other store owners<\/li>\n<\/ul>\n\n\n\n<p>This kind of loyalty! A customer who left, came back, and then immediately offered to help us grow speaks to what we aim to build: not just a useful tool, but a trusted long-term partner for wholesale merchants.<\/p>\n\n\n\n<h2 id='why-wholesale-pricing-discount-b2b-is-built-differently-for-merchants-like-dezlin'  id=\"boomdevs_9\" class=\"wp-block-heading\"><strong>Why Wholesale Pricing Discount B2B Is Built Differently for Merchants Like DezLin<\/strong><\/h2>\n\n\n\n<p>Shopify&#8217;s native B2B is a solid foundation for many merchants, but for businesses with more complex wholesale needs, a purpose-built solution makes all the difference. <strong>Wholesale Pricing Discount B2B<\/strong> is purpose-built for exactly the kind of multi-tiered, customer-tagged, flexible wholesale pricing that businesses like DezLin depend on day-to-day. Key advantages include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customer-tagged pricing that shows the right wholesale rate automatically at login<\/li>\n\n\n\n<li>Full compatibility across Shopify themes without complex workarounds<\/li>\n\n\n\n<li>Granular control over discounts, minimums, and product visibility<\/li>\n\n\n\n<li>A dedicated support team focused entirely on wholesale merchants<\/li>\n\n\n\n<li>A long-term roadmap built specifically around wholesale use cases, not just retail-first feature sets<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/apps.shopify.com\/wholesale-pricing-discount?utm_source=wsh-blog&amp;utm_medium=wpd-cta-button&amp;utm_campaign=wpd-app\" target=\"_blank\" rel=\"nofollow noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"188\" src=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/04\/WPD-In-article-CTA.png\" alt=\"\" class=\"wp-image-5159\" srcset=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/04\/WPD-In-article-CTA.png 900w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/04\/WPD-In-article-CTA-300x63.png 300w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/04\/WPD-In-article-CTA-768x160.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure>\n\n\n\n<p>Join 18,000+ Shopify merchants already growing with Wholesale Helper apps. Whether you\u2019re setting up wholesale pricing for the first time or returning after testing alternatives, we\u2019re here.<\/p>\n\n\n\n<p>We hope you enjoyed this Denzil case study by Wholesale Helper apps. We are excited to assist you in building a smarter and more profitable wholesale business. Happy wholesaling! \ud83d\ude42<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Industry Retail\/Wholesale &#8211; Jewelry &amp; Product Reveals Website https:\/\/dezlin.com\/ Founded USA (in 2001) Using our apps Since Nov 2021 DezLin is a California-based, family and veteran-owned manufacturer and distributor of surprise reveal products; unique items where the buyer discovers jewelry hidden inside oysters, bath bombs, candles, and more. Founded by mother-son duo Linda and Marc,<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":2,"featured_media":5359,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"_ayudawp_aiss_exclude":false,"footnotes":""},"categories":[6],"tags":[],"class_list":{"0":"post-5343","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-case-studies"},"featured_image_src":"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/04\/DezLin-case-study-by-Wholesale-Helper.png","author_info":{"display_name":"Wholesale Helper","author_link":"https:\/\/wholesalehelper.io\/blog\/author\/wholesale-helper\/"},"gt_translate_keys":[{"key":"link","format":"url"}],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/posts\/5343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/comments?post=5343"}],"version-history":[{"count":10,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/posts\/5343\/revisions"}],"predecessor-version":[{"id":5365,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/posts\/5343\/revisions\/5365"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/media\/5359"}],"wp:attachment":[{"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/media?parent=5343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/categories?post=5343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/tags?post=5343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}