{"id":6438,"date":"2026-11-09T02:35:38","date_gmt":"2026-11-09T10:35:38","guid":{"rendered":"https:\/\/wholesalehelper.io\/blog\/?p=6438"},"modified":"2026-11-09T02:35:42","modified_gmt":"2026-11-09T10:35:42","slug":"wholesale-pricing-rules-shopify","status":"publish","type":"post","link":"https:\/\/wholesalehelper.io\/blog\/wholesale-pricing-rules-shopify\/","title":{"rendered":"Wholesale Pricing Rules on Shopify: The Easy Guide (2026)","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Last updated: November 9, 2026<\/em><\/p>\n\n\n\n<h2 id='key-takeaways'  id=\"boomdevs_1\" class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wholesale pricing rules decide what each buyer pays: a store-wide discount, a price per product, a quantity tier, or a price for one account.<\/li>\n\n\n\n<li>Native Shopify B2B catalogs can take a percentage off, set fixed prices, add price breaks and enforce quantity rules. Below Plus, you get 3 active catalogs.<\/li>\n\n\n\n<li>Most stores need just three or four rule types. Start with a group discount, then add tiers and minimums.<\/li>\n\n\n\n<li>Wholesale Pricing Discount B2B (WPD) adds tag-based rules, collection rules, order-value tiers and per-customer overrides on any plan.<\/li>\n\n\n\n<li>Decide which rule wins before two rules overlap, and check margins at every tier.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Wholesale pricing rules on Shopify are the conditions that set a buyer&#8217;s price: who they are, what they buy and how much. You can build them with Shopify&#8217;s native B2B catalogs or with an app like <a href=\"https:\/\/wholesalehelper.io\/wholesale-pricing-discount\" target=\"_blank\" rel=\"noopener\">Wholesale Pricing Discount B2B (WPD)<\/a>, which adds wholesale discount rules by customer tag on any plan from $24.99\/month.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This guide covers the seven rule types, when to use each, how to set them up, and the mistakes that cause wrong prices at checkout.<\/p>\n\n\n\n<h2 id='what-are-wholesale-pricing-rules'  id=\"boomdevs_2\" class=\"wp-block-heading\">What are wholesale pricing rules?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A pricing rule is an &#8220;if this, then that&#8221; for price. If a buyer is tagged <code>wholesale<\/code>, take 30% off.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If they order 50 units, drop the unit price. If it&#8217;s your biggest distributor, use their negotiated price list.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rules let you set prices once instead of editing every order by hand. They also keep retail shoppers on full price while trade buyers see their own.<\/p>\n\n\n\n<h2 id='the-7-types-of-wholesale-pricing-rules-on-shopify'  id=\"boomdevs_3\" class=\"wp-block-heading\">The 7 types of wholesale pricing rules on Shopify<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Treat the numbers in this table as examples and base yours on your own margins.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Rule type<\/th><th>What it does<\/th><th>Example<\/th><th>Native Shopify (below Plus)<\/th><th>In WPD<\/th><\/tr><\/thead><tbody><tr><td>Group discount<\/td><td>A percentage off for a whole customer group<\/td><td>Wholesale buyers get 30% off<\/td><td>Catalog percentage adjustment, up to 3 catalogs<\/td><td>Basic plan<\/td><\/tr><tr><td>Product or collection rule<\/td><td>A different discount for certain products or collections<\/td><td>40% off accessories, 25% off everything else<\/td><td>Fixed prices per product in a catalog<\/td><td>Product rules on Basic, collection-wide rules on Enterprise<\/td><\/tr><tr><td>Fixed variant price<\/td><td>A set wholesale price for a specific variant<\/td><td>Large blue tee: $9.50<\/td><td>Fixed prices in a catalog<\/td><td>Variant-level custom pricing on Professional<\/td><\/tr><tr><td>Quantity tiers (price breaks)<\/td><td>Lower unit price as quantity goes up<\/td><td>12+ units: $9, 48+ units: $8<\/td><td>Volume pricing in catalogs<\/td><td>Up to 3 rules on Basic, unlimited on Enterprise<\/td><\/tr><tr><td>Order value tiers<\/td><td>Bigger discount as the cart total grows<\/td><td>Spend $1,000, get 10% off<\/td><td>General automatic discounts<\/td><td>Tiered pricing by order value on Enterprise<\/td><\/tr><tr><td>Per-customer price<\/td><td>A negotiated price for one account<\/td><td>Coastal Supply pays $7.80<\/td><td>Needs Plus (direct catalog assignment)<\/td><td>Per-customer price overrides on Enterprise<\/td><\/tr><tr><td>Minimums<\/td><td>Blocks orders below a set amount or quantity<\/td><td>$250 minimum for wholesale<\/td><td>Quantity rules per product<\/td><td>Order minimums per group on Basic<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 id='which-wholesale-pricing-rule-should-you-use'  id=\"boomdevs_4\" class=\"wp-block-heading\">Which wholesale pricing rule should you use?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Just starting wholesale:<\/strong> one group discount plus an order minimum. That&#8217;s enough for many first wholesale accounts.<\/li>\n\n\n\n<li><strong>Buyers order by the case:<\/strong> add quantity tiers that reward bigger orders with a cheaper unit cost. Our guide to <a href=\"https:\/\/wholesalehelper.io\/blog\/shopify-tiered-pricing-and-discount-for-b2b\/\" target=\"_blank\" rel=\"noopener\">tiered pricing on Shopify<\/a> covers this in depth.<\/li>\n\n\n\n<li><strong>Margins vary by category:<\/strong> use product or collection rules so low-margin lines don&#8217;t get the same discount as high-margin ones.<\/li>\n\n\n\n<li><strong>A few large accounts:<\/strong> add per-customer prices for the ones you&#8217;ve negotiated with.<\/li>\n\n\n\n<li><strong>Several buyer types:<\/strong> set up <a href=\"https:\/\/wholesalehelper.io\/blog\/wholesale-customer-groups-shopify\/\" target=\"_blank\" rel=\"noopener\">wholesale customer groups<\/a> first, then attach rules to each group.<\/li>\n<\/ul>\n\n\n\n<h2 id='native-shopify-rules-vs-a-wholesale-pricing-app'  id=\"boomdevs_5\" class=\"wp-block-heading\">Native Shopify rules vs a wholesale pricing app<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Since April 2026, Shopify&#8217;s B2B tools run on Basic, Grow and Advanced. Catalogs can lower prices by a percentage, set fixed prices, add volume pricing and enforce quantity rules.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The catch is scale. Outside Plus you get 3 active catalogs, attached to markets rather than to individual companies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If two buyer groups share a market, they can&#8217;t get different native prices. See <a href=\"https:\/\/wholesalehelper.io\/blog\/shopify-b2b\/\" target=\"_blank\" rel=\"noopener\">what Shopify B2B includes on every plan<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><\/th><th>Native B2B catalogs (Basic, Grow, Advanced)<\/th><th>Wholesale Pricing Discount B2B<\/th><\/tr><\/thead><tbody><tr><td>Rules by customer tag<\/td><td>No<\/td><td>Yes<\/td><\/tr><tr><td>Number of price groups<\/td><td>Up to 3 active catalogs<\/td><td>Unlimited groups<\/td><\/tr><tr><td>Quantity tiers<\/td><td>Yes<\/td><td>Yes<\/td><\/tr><tr><td>Order value tiers for wholesale buyers<\/td><td>Through general automatic discounts<\/td><td>Yes (Enterprise)<\/td><\/tr><tr><td>Per-customer prices<\/td><td>Plus only<\/td><td>Yes (Enterprise)<\/td><\/tr><tr><td>Bulk price import and export<\/td><td>Catalog CSV<\/td><td>CSV import and export (Enterprise)<\/td><\/tr><tr><td>Cost<\/td><td>Included in your plan<\/td><td>From $24.99\/month<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 id='how-to-set-up-wholesale-pricing-rules-on-shopify'  id=\"boomdevs_6\" class=\"wp-block-heading\">How to set up wholesale pricing rules on Shopify<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">These steps use customer tags and WPD. The same order works if you use native catalogs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/11\/how-wholesale-pricing-rules-set-the-price.jpg\" alt=\"How wholesale pricing rules set the price on Shopify: retail price, group discount, quantity tier\" class=\"wp-image-6442\" srcset=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/11\/how-wholesale-pricing-rules-set-the-price.jpg 1200w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/11\/how-wholesale-pricing-rules-set-the-price-300x169.jpg 300w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/11\/how-wholesale-pricing-rules-set-the-price-1024x576.jpg 1024w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/11\/how-wholesale-pricing-rules-set-the-price-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>List your buyer types.<\/strong> Retailers, distributors, key accounts. Each becomes a customer group with its own tag.<\/li>\n\n\n\n<li><strong>Work out your floor price.<\/strong> For each product, add cost, fulfillment and payment fees. No rule should go below that.<\/li>\n\n\n\n<li><strong>Start with one group discount.<\/strong> <a href=\"https:\/\/apps.shopify.com\/wholesale-pricing-discount?utm_source=wsh-blog&amp;utm_medium=wpd-article-link&amp;utm_campaign=wpd-app&amp;utm_content=wholesale-pricing-rules-shopify\" target=\"_blank\" rel=\"noopener\">Install Wholesale Pricing Discount B2B<\/a>, create a group for your <code>wholesale<\/code> tag and set a store-wide percentage.<\/li>\n\n\n\n<li><strong>Add exceptions by product or collection.<\/strong> Lower the discount on thin-margin lines, raise it on overstock.<\/li>\n\n\n\n<li><strong>Add quantity tiers.<\/strong> Keep them to two or three breaks that match how buyers order, like case sizes.<\/li>\n\n\n\n<li><strong>Set minimums.<\/strong> An order minimum stops one-item orders at wholesale prices. Our <a href=\"https:\/\/wholesalehelper.io\/blog\/minimum-order-quantity-on-shopify\/\" target=\"_blank\" rel=\"noopener\">minimum order quantity guide<\/a> has the details.<\/li>\n\n\n\n<li><strong>Decide how rules combine.<\/strong> Choose whether wholesale prices can stack with discount codes, and which rule wins if two apply. Read <a href=\"https:\/\/wholesalehelper.io\/blog\/combining-discounts-on-shopify\/\" target=\"_blank\" rel=\"noopener\">how combining discounts works on Shopify<\/a>.<\/li>\n\n\n\n<li><strong>Test every group.<\/strong> Create a test account in each group, then walk through a product page, the cart and checkout as that buyer.<\/li>\n<\/ol>\n\n\n\n<h2 id='example-pricing-rules-for-an-apparel-brand'  id=\"boomdevs_7\" class=\"wp-block-heading\">Example: pricing rules for an apparel brand<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This is how a small apparel brand might set rules for a tee that retails at $20. The numbers are an example only.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Rule<\/th><th>Who it applies to<\/th><th>Result<\/th><\/tr><\/thead><tbody><tr><td>Group discount: 40% off<\/td><td>Buyers tagged <code>wholesale<\/code><\/td><td>$12.00 per tee<\/td><\/tr><tr><td>Quantity tier: 48+ units<\/td><td>Same group<\/td><td>$10.50 per tee<\/td><\/tr><tr><td>Collection rule: 30% off<\/td><td>Limited-edition collection<\/td><td>$14.00 per tee<\/td><\/tr><tr><td>Per-customer price<\/td><td>One distributor account<\/td><td>$9.00 per tee<\/td><\/tr><tr><td>Order minimum<\/td><td>All wholesale buyers<\/td><td>$300 per order<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/11\/wholesale-pricing-rules-example-one-tee-four-prices.jpg\" alt=\"Example of wholesale pricing rules: one tee with four prices by buyer type\" class=\"wp-image-6443\" srcset=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/11\/wholesale-pricing-rules-example-one-tee-four-prices.jpg 1200w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/11\/wholesale-pricing-rules-example-one-tee-four-prices-300x169.jpg 300w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/11\/wholesale-pricing-rules-example-one-tee-four-prices-1024x576.jpg 1024w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/11\/wholesale-pricing-rules-example-one-tee-four-prices-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A boutique ordering 24 tees pays $12 each. A boutique ordering 60 pays $10.50. The distributor always pays $9.<\/p>\n\n\n\n<h2 id='common-mistakes-with-wholesale-discount-rules'  id=\"boomdevs_8\" class=\"wp-block-heading\">Common mistakes with wholesale discount rules<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Too many rules.<\/strong> Every rule is something to maintain and test. Merge rules that differ by a point or two.<\/li>\n\n\n\n<li><strong>Overlapping rules with no winner.<\/strong> If a group discount and a tier both apply, decide which one counts.<\/li>\n\n\n\n<li><strong>Stacking with promo codes.<\/strong> A wholesale price plus a 20% code can wipe out your margin.<\/li>\n\n\n\n<li><strong>Tiers that don&#8217;t match ordering habits.<\/strong> If buyers order in packs of 12, a 10-unit tier rarely gets used.<\/li>\n\n\n\n<li><strong>Forgetting retail.<\/strong> Check a logged-out session to make sure retail shoppers still see full price.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Want the thinking behind the numbers? Our <a href=\"https:\/\/wholesalehelper.io\/blog\/optimizing-wholesale-pricing-strategy\/\" target=\"_blank\" rel=\"noopener\">wholesale pricing strategy guide<\/a> explains how to set them. Not on Plus? Our guide to <a href=\"https:\/\/wholesalehelper.io\/blog\/wholesale-on-shopify-without-shopify-plus\/\" target=\"_blank\" rel=\"noopener\">running Shopify B2B without Plus<\/a> covers the full setup.<\/p>\n\n\n\n<h2 id='faqs'  id=\"boomdevs_9\" class=\"wp-block-heading\">FAQs<\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1794220189354\" class=\"rank-math-list-item\">\n<h3 id='what-are-wholesale-pricing-rules-on-shopify'  id=\"boomdevs_10\" class=\"rank-math-question \">What are wholesale pricing rules on Shopify?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Wholesale pricing rules are conditions that set a buyer&#8217;s price, such as a discount for a customer group, a lower price at higher quantities, or a negotiated price for one account. You can build them with Shopify&#8217;s B2B catalogs or with a wholesale pricing app.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1794220189355\" class=\"rank-math-list-item\">\n<h3 id='can-i-set-wholesale-pricing-rules-without-shopify-plus'  id=\"boomdevs_11\" class=\"rank-math-question \">Can I set wholesale pricing rules without Shopify Plus?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Yes. Basic, Grow and Advanced plans come with native B2B catalogs, so you can set a percentage off, fixed prices and price breaks, but only across 3 active catalogs. For more groups or rules by customer tag, <a href=\"https:\/\/wholesalehelper.io\/wholesale-pricing-discount\" target=\"_blank\" rel=\"noopener\">Wholesale Pricing Discount B2B (WPD)<\/a> works on any plan from $24.99\/month.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1794220189356\" class=\"rank-math-list-item\">\n<h3 id='what-is-the-difference-between-pricing-rules-and-discount-codes'  id=\"boomdevs_12\" class=\"rank-math-question \">What is the difference between pricing rules and discount codes?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>A discount code is something the buyer enters at checkout. A wholesale pricing rule applies automatically once the buyer is recognized, usually after they log in, so they see their price on product pages before they reach the cart.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1794220189357\" class=\"rank-math-list-item\">\n<h3 id='how-many-quantity-tiers-should-i-set'  id=\"boomdevs_13\" class=\"rank-math-question \">How many quantity tiers should I set?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Two or three is enough for most stores. Match the breaks to how buyers already order, like case sizes, so the tiers actually get used.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1794220189358\" class=\"rank-math-list-item\">\n<h3 id='can-different-customers-get-different-prices-for-the-same-product'  id=\"boomdevs_14\" class=\"rank-math-question \">Can different customers get different prices for the same product?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Yes. Put buyers in different customer groups, each with its own rules. For a negotiated price for a single account, Wholesale Pricing Discount B2B (WPD) offers per-customer price overrides on its Enterprise plan. Natively, that needs Shopify Plus.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1794220189359\" class=\"rank-math-list-item\">\n<h3 id='do-wholesale-pricing-rules-work-with-discount-codes'  id=\"boomdevs_15\" class=\"rank-math-question \">Do wholesale pricing rules work with discount codes?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>They can, but decide this on purpose. Letting a promo code stack on top of wholesale prices can cut too deep into margin. Test the combination in checkout before you launch.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Last updated: November 9, 2026 Key Takeaways Wholesale pricing rules on Shopify are the conditions that set a buyer&#8217;s price: who they are, what they buy and how much. You can build them with Shopify&#8217;s native B2B catalogs or with an app like Wholesale Pricing Discount B2B (WPD), which adds wholesale discount rules by customer<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":2,"featured_media":6441,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"_ayudawp_aiss_exclude":false,"_ayudawp_aiss_exclude_summary":false,"_ayudawp_aiss_summary":"Wholesale Pricing Discount B2B (WPD) adds tag-based rules, collection rules, order-value tiers and per-customer overrides on any plan. You can build them with Shopify's native B2B catalogs or with an app like Wholesale Pricing Discount B2B (WPD), which adds wholesale discount rules by customer tag on any plan from $24.99\/month. Wholesale pricing rules are conditions that set a buyer's price, such as a discount for a customer group, a lower price at higher quantities, or a negotiated price for one account.","_ayudawp_aiss_summary_provider":"extractive","_ayudawp_aiss_summary_hash":"e4fc10992076265c62f1c6f42327fc40840667e4","footnotes":""},"categories":[10],"tags":[],"class_list":["post-6438","post","type-post","status-publish","format-standard","has-post-thumbnail","category-how-tos"],"featured_image_src":"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/11\/wholesale-pricing-rules-shopify.jpg","author_info":{"display_name":"Wholesale Helper","author_link":"https:\/\/wholesalehelper.io\/blog\/author\/wholesale-helper\/"},"gt_translate_keys":[{"key":"link","format":"url"}],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/posts\/6438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/comments?post=6438"}],"version-history":[{"count":3,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/posts\/6438\/revisions"}],"predecessor-version":[{"id":6444,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/posts\/6438\/revisions\/6444"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/media\/6441"}],"wp:attachment":[{"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/media?parent=6438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/categories?post=6438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/tags?post=6438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}