{"id":71,"date":"2026-05-11T21:44:45","date_gmt":"2026-05-12T05:44:45","guid":{"rendered":"https:\/\/wholesalehelper.io\/blog\/?p=71"},"modified":"2026-05-11T21:44:48","modified_gmt":"2026-05-12T05:44:48","slug":"shopify-wholesale","status":"publish","type":"post","link":"https:\/\/wholesalehelper.io\/blog\/shopify-wholesale\/","title":{"rendered":"Shopify Wholesale Guide (2026): Pricing, Discounts, and B2B Setup","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n
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Key Takeaways:<\/strong><\/h2>\n\n\n
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What is Shopify wholesale?<\/strong><\/h3>\n
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Shopify wholesale is a B2B selling model where merchants offer bulk pricing to business buyers through a Shopify store using tiered pricing, volume discounts, customer-specific price lists, and minimum order quantities for retailers, distributors, and resellers.<\/p>\n\n<\/div>\n<\/div>\n

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Can I run both a retail and wholesale store on a single Shopify store?<\/strong><\/h3>\n
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Yes. Shopify lets you sell to both retail and wholesale customers from one store by using customer logins, approval flows, and pricing rules that show different prices, products, or collections to B2B buyers without affecting retail shoppers.<\/p>\n\n<\/div>\n<\/div>\n

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Can you sell wholesale on Shopify without Shopify Plus?<\/h3>\n
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Yes. You can sell wholesale on Shopify without Shopify Plus by using third-party wholesale apps that support customer-specific pricing, tiered and volume discounts, wholesale logins, and essential B2B workflows on standard Shopify plans.<\/p>\n\n<\/div>\n<\/div>\n

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What type of features should a Shopify wholesale store have?<\/h3>\n
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A well-built Shopify wholesale store combines custom B2B pricing, customer-group-based discounts, wholesale logins, bulk ordering tools, and app integrations that manage pricing visibility and wholesale workflows efficiently. Read more about features ><\/a><\/p>\n\n<\/div>\n<\/div>\n

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How do I set up a wholesale store on Shopify?<\/h3>\n
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You can run a Shopify wholesale store by choosing between Shopify Plus or a third-party wholesale app, depending on your scale and budget. Most merchants use apps to add B2B pricing, customer access, and bulk ordering without changing their existing Shopify plan.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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This guide explains how to set up and run a Shopify wholesale store<\/strong>, including B2B pricing, volume discounts, customer access, and wholesale workflows<\/strong>. It covers the key features a wholesale setup should include and the different ways merchants can implement wholesale on Shopify, with<\/strong> or without<\/strong> Shopify Plus<\/a>.<\/p>\n\n\n\n

How Shopify Supports Wholesale Selling<\/strong><\/strong><\/h2>\n\n\n\n

Shopify supports wholesale selling in two main ways: native Shopify B2B features <\/a>and third-party wholesale apps.<\/p>\n\n\n\n

Native Shopify B2B now works across Basic, Grow, Advanced, and Shopify Plus plans, but the feature limits are different by plan. For example, Basic, Grow, and Advanced stores can use B2B catalogs through Shopify Markets, while Shopify Plus gives more advanced control, including unlimited B2B market catalogs and direct catalog assignment to specific companies or company locations. <\/p>\n\n\n\n

Shopify B2B can help merchants manage:<\/p>\n\n\n\n