{"id":71,"date":"2026-01-08T02:04:06","date_gmt":"2026-01-08T10:04:06","guid":{"rendered":"https:\/\/wholesalehelper.io\/blog\/?p=71"},"modified":"2026-03-17T22:27:53","modified_gmt":"2026-03-18T06:27:53","slug":"shopify-wholesale","status":"publish","type":"post","link":"https:\/\/wholesalehelper.io\/blog\/shopify-wholesale\/","title":{"rendered":"Shopify Wholesale Guide (2026): Pricing, Discounts, and B2B Setup","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n
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Key Takeaways:<\/strong><\/h2>\n\n\n
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What is Shopify wholesale?<\/strong><\/h3>\n
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Shopify wholesale is a B2B selling model where merchants offer bulk pricing to business buyers through a Shopify store using tiered pricing, volume discounts, customer-specific price lists, and minimum order quantities for retailers, distributors, and resellers.<\/p>\n\n<\/div>\n<\/div>\n

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Can I run both a retail and wholesale store on a single Shopify store?<\/strong><\/h3>\n
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Yes. Shopify lets you sell to both retail and wholesale customers from one store by using customer logins, approval flows, and pricing rules that show different prices, products, or collections to B2B buyers without affecting retail shoppers.<\/p>\n\n<\/div>\n<\/div>\n

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Can you sell wholesale on Shopify without Shopify Plus?<\/h3>\n
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Yes. You can sell wholesale on Shopify without Shopify Plus by using third-party wholesale apps that support customer-specific pricing, tiered and volume discounts, wholesale logins, and essential B2B workflows on standard Shopify plans.<\/p>\n\n<\/div>\n<\/div>\n

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What type of features should a Shopify wholesale store have?<\/h3>\n
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A well-built Shopify wholesale store combines custom B2B pricing, customer-group-based discounts, wholesale logins, bulk ordering tools, and app integrations that manage pricing visibility and wholesale workflows efficiently. Read more about features ><\/a><\/p>\n\n<\/div>\n<\/div>\n

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How do I set up a wholesale store on Shopify?<\/h3>\n
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You can run a Shopify wholesale store by choosing between Shopify Plus or a third-party wholesale app, depending on your scale and budget. Most merchants use apps to add B2B pricing, customer access, and bulk ordering without changing their existing Shopify plan.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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This guide explains how to set up and run a Shopify wholesale store<\/strong>, including B2B pricing, volume discounts, customer access, and wholesale workflows<\/strong>. It covers the key features a wholesale setup should include and the different ways merchants can implement wholesale on Shopify, with<\/strong> or without<\/strong> Shopify Plus<\/a>.<\/p>\n\n\n\n

How Shopify Supports Wholesale Selling<\/strong><\/strong><\/h2>\n\n\n\n

Shopify helps you create a wholesale selling experience on your store through native B2B features<\/strong> available on Shopify Plus<\/strong> and through third-party wholesale apps<\/strong> like Wholesale Pricing Discount B2B<\/a><\/strong>, which enable wholesale pricing, customer segmentation, and bulk ordering on standard Shopify plans.<\/p>\n\n\n\n

Shopify Plus<\/strong> <\/a>provides built-in B2B tools such as company profiles, price lists, and buyer-specific pricing for enterprise merchants.<\/p>\n\n\n\n

Third-party wholesale apps<\/strong> allow most Shopify merchants to run wholesale pricing, tiered discounts, and B2B workflows without upgrading to Shopify Plus.<\/p>\n\n\n\n

Both approaches support running retail and wholesale from a single Shopify store.<\/p>\n\n\n\n

Why Shopify Works Well for Wholesale Selling<\/strong><\/h2>\n\n\n\n

Shopify works well for wholesale selling because it supports customer-specific pricing, scalable product catalogs, and integrations that allow merchants to manage both retail and B2B sales from a single store<\/strong>.<\/p>\n\n\n\n

Shopify\u2019s theme system, checkout, and payment infrastructure make it possible to create a wholesale buying experience that supports bulk orders, volume discounts, and business-friendly payment methods such as invoicing or net payment terms.<\/p>\n\n\n\n

In addition, with the variety of Shopify apps available for wholesale<\/a><\/strong>, merchants can add wholesale-specific functionalities to their store, such as tiered pricing, custom order forms, and pricing rules\u2014without rebuilding their store or maintaining separate wholesale and retail websites.<\/p>\n\n\n\n

This flexibility makes Shopify a practical platform for merchants who want to introduce wholesale alongside their existing retail operations or your maketplace listings such as on Faire or Amazon.<\/p>\n\n\n\n