{"id":755,"date":"2026-10-06T01:32:53","date_gmt":"2026-10-06T09:32:53","guid":{"rendered":"https:\/\/wholesalehelper.io\/blog\/?p=755"},"modified":"2026-10-06T01:32:57","modified_gmt":"2026-10-06T09:32:57","slug":"shopify-black-friday","status":"publish","type":"post","link":"https:\/\/wholesalehelper.io\/blog\/shopify-black-friday\/","title":{"rendered":"The Ultimate Shopify Black Friday Guide for B2B &amp; B2C in 2026 [with Checklist]","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>Key Takeaways<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Black Friday 2026 is on&nbsp;<strong>Friday, November 27, 2026<\/strong>.<\/li>\n\n\n\n<li>Cyber Monday 2026 is on&nbsp;<strong>Monday, November 30, 2026<\/strong>.<\/li>\n\n\n\n<li>Start planning BFCM at least 6 to 8 weeks before the sale, especially if you sell wholesale or have complex inventory.<\/li>\n\n\n\n<li>B2C stores should prepare offers, landing pages, email campaigns, mobile checkout, inventory, shipping, and support.<\/li>\n\n\n\n<li>B2B stores should also prepare wholesale pricing, volume discounts, MOQ rules, net terms, bulk order forms, and shipping expectations.<\/li>\n\n\n\n<li>Shopify merchants generated&nbsp;<strong>$14.6 billion<\/strong>&nbsp;in global sales over BFCM 2025, up 27% from 2024, with 81+ million customers buying from Shopify-powered brands.&nbsp;<\/li>\n\n\n\n<li>Shopify\u00a0B2B\u00a0is\u00a0now\u00a0available\u00a0on\u00a0Basic,\u00a0Grow,\u00a0Advanced,\u00a0and\u00a0Plus\u00a0plans,\u00a0although\u00a0available\u00a0features\u00a0and\u00a0limits\u00a0vary\u00a0by\u00a0plan.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"320\" height=\"180\" src=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2022\/09\/black-friday-shopify.gif\" alt=\"shopify black friday\" class=\"wp-image-756\" style=\"width:756px;height:425px\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Black Friday and Cyber Monday are still two of the biggest sales moments for Shopify merchants. For 2026, Black Friday falls on&nbsp;<strong>Friday, November 27, 2026<\/strong>, and Cyber Monday falls on&nbsp;<strong>Monday, November 30, 2026<\/strong>. Thanksgiving in the US is on&nbsp;<strong>Thursday, November 26, 2026<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For many Shopify stores, BFCM is not just a one-day sale anymore. Stores often start teasing offers in early November, launch early access campaigns before Black Friday, and continue selected deals through Cyber Monday or the week after. This matters for both B2C and B2B stores. That\u00a0trend\u00a0is\u00a0even\u00a0stronger\u00a0in\u00a02026.\u00a0Adobe\u00a0expects\u00a0U.S.\u00a0online\u00a0holiday\u00a0spending\u00a0to\u00a0reach $275.1\u00a0billion\u00a0during\u00a0the\u00a02026\u00a0holiday\u00a0season,\u00a0up\u00a0from $257.8\u00a0billion\u00a0in\u00a02025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Retail customers are looking for deals, bundles, gifts, and faster checkout. Wholesale and B2B buyers may also use this period to restock, place larger orders, unlock volume discounts, or buy inventory before the holiday season.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this guide, we will cover how to prepare your Shopify store for Black Friday and Cyber Monday 2026, including product selection, landing pages, discounts, wholesale pricing, inventory, shipping, email, and a practical checklist.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id='what-is-black-friday'  id=\"boomdevs_1\" id=\"0-what-is-black-friday-\" class=\"wp-block-heading\"><strong>What is Black Friday?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Black Friday is the day after Thanksgiving in the United States.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It has become one of the biggest shopping events of the year, both offline and online. Retailers, ecommerce brands, marketplaces, and Shopify stores use this period to run limited-time offers, bundles, discounts, early access campaigns, free shipping offers, and holiday deals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For ecommerce stores, Black Friday is usually part of the larger&nbsp;<strong>BFCM<\/strong>&nbsp;period, which includes Black Friday and Cyber Monday.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2026, the key dates are:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Event<\/th><th>2026 date<\/th><\/tr><\/thead><tbody><tr><td>Thanksgiving<\/td><td>Thursday, November 26, 2026<\/td><\/tr><tr><td>Black Friday<\/td><td>Friday, November 27, 2026<\/td><\/tr><tr><td>Small Business Saturday<\/td><td>Saturday, November 28, 2026<\/td><\/tr><tr><td>Cyber Monday<\/td><td>Monday, November 30, 2026<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id='when-does-it-start'  id=\"boomdevs_2\" id=\"1-when-does-it-start-\" class=\"wp-block-heading\"><strong>When does it start?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Black Friday 2026 officially falls on&nbsp;<strong>Friday, November 27, 2026<\/strong>. But most ecommerce brands should not wait until that day to start preparing or promoting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A practical BFCM timeline can look like this:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>September to early October:<\/strong>&nbsp;finalize products, offers, margins, inventory, shipping rules, and campaign plan<\/li>\n\n\n\n<li><strong>Mid to late October:<\/strong>&nbsp;prepare landing pages, email flows, creative assets, discount codes, tracking, and app setup<\/li>\n\n\n\n<li><strong>Early November:<\/strong>&nbsp;start teaser campaigns, waitlists, gift guides, early access lists, and wholesale buyer outreach<\/li>\n\n\n\n<li><strong>Week of November 23:<\/strong>&nbsp;launch early access or VIP offers<\/li>\n\n\n\n<li><strong>November 27:<\/strong>&nbsp;run main Black Friday offers<\/li>\n\n\n\n<li><strong>November 30:<\/strong>&nbsp;run Cyber Monday or final-chance offers<\/li>\n\n\n\n<li><strong>After Cyber Monday:<\/strong>&nbsp;run last-chance, restock, thank-you, win-back, and post-purchase campaigns<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For B2B stores, start earlier than a normal retail store. Wholesale buyers may need time to approve budgets, confirm stock, place larger orders, and plan shipping.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id='the-advantages-of-black-friday-for-both-b2c-and-b2b-shopify-store-owners'  id=\"boomdevs_3\" id=\"2-how-black-friday-is-beneficial-for-b2c-amp-b2b-shopify-store-owners-\" class=\"wp-block-heading\"><strong>The Advantages of Black Friday for Both B2C and B2B Shopify Store Owners<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Black Friday can help both B2C and B2B Shopify stores bring back existing customers, attract new buyers and generate larger orders.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For retail customers, this may mean buying products they have been waiting for at a better price. For wholesale buyers, BFCM can be a good time to restock inventory, place larger orders or take advantage of volume pricing before the holiday season.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are a few more reasons why Shopify Black Friday is beneficial for both B2B and B2C store owners:<\/p>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-7997fa5\" data-block-id=\"7997fa5\"><style>.stk-7997fa5 {margin-bottom:14px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-7997fa5-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-042760f\" data-v=\"4\" data-block-id=\"042760f\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-042760f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-042760f-inner-blocks\">\n<p class=\"wp-block-paragraph\"><strong>Reason #1<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B2B buyers and direct consumers, both are always looking for ways to save money, and they know that they can get good deals on Black Friday. It offers them an opportunity to buy or procure more products and save them for future use.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-9ca3d17\" data-v=\"4\" data-block-id=\"9ca3d17\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9ca3d17-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-9ca3d17-inner-blocks\">\n<p class=\"wp-block-paragraph\"><strong>Reason #2<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some buyers use BFCM to make purchases they had already been considering. A clear discount, bundle or volume offer can give them a reason to place the order now instead of waiting.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-c80b2aa\" data-block-id=\"c80b2aa\"><style>.stk-c80b2aa {margin-bottom:18px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-c80b2aa-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-11db19d\" data-v=\"4\" data-block-id=\"11db19d\"><style>@media screen and (min-width: 768px){.stk-11db19d {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 2 \/ 3 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-11db19d-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-11db19d-inner-blocks\">\n<p class=\"wp-block-paragraph\"><strong>Reason #3<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Buyers actively compare products and offers during BFCM. Clear pricing, simple discounts and an easy checkout can help your store convert that demand.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-6812212\" data-v=\"4\" data-block-id=\"6812212\"><style>@media screen and (min-width: 768px){.stk-6812212 {flex:var(--stk-flex-grow, 1) 1 calc(46% - var(--stk-column-gap, 0px) * 2 \/ 3 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-6812212-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-6812212-inner-blocks\">\n<p class=\"wp-block-paragraph\"><strong>Reason #4&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For wholesale stores, BFCM can also encourage larger orders. Volume discounts, restock offers and customer specific pricing can give existing B2B buyers a reason to purchase more inventory.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d506ebf\" data-v=\"4\" data-block-id=\"d506ebf\"><style>@media screen and (min-width: 768px){.stk-d506ebf {flex:var(--stk-flex-grow, 1) 1 calc(4% - var(--stk-column-gap, 0px) * 2 \/ 3 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d506ebf-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d506ebf-inner-blocks\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id='how-to-create-a-successful-b2c-and-b2b-shopify-black-friday-store'  id=\"boomdevs_4\" id=\"3-how-to-create-a-successful-b2c-and-b2b-shopify-black-friday-store-\" class=\"wp-block-heading\"><strong>How to create a successful B2C and B2B Shopify Black Friday store?&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Preparing a Shopify store for Black Friday is not only about adding a discount code.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You need to choose the right products, create clear offers, test the landing page, check checkout, prepare inventory, update shipping timelines, and make sure buyers understand the offer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you sell B2B or wholesale, you also need to prepare buyer-specific pricing, volume discounts, MOQ rules, <a href=\"https:\/\/wholesalehelper.io\/blog\/how-to-offer-net-payment-terms-on-shopify\/\" target=\"_blank\" data-type=\"post\" data-id=\"3631\" rel=\"noreferrer noopener\">payment terms<\/a>, bulk ordering, and wholesale shipping rules.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shopify B2B now supports many core wholesale workflows across Basic, Grow, Advanced, and Plus plans, although limits vary by plan. Apps can still be useful when you need customer tag pricing, more flexible pricing rules, locked products, login to view pricing, wholesale signup workflows or faster bulk ordering.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 id='step-01-choose-your-products-carefully'  id=\"boomdevs_5\" id=\"4-step-01-choose-your-products-carefully-\" class=\"wp-block-heading\"><strong>Step #01 &#8211; Choose your products carefully<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Do not put your entire store on sale without checking margins. Start with products that make sense for BFCM:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bestsellers<\/li>\n\n\n\n<li>High-margin products<\/li>\n\n\n\n<li>Giftable products<\/li>\n\n\n\n<li>Bundles or kits<\/li>\n\n\n\n<li>Seasonal products<\/li>\n\n\n\n<li>Slow-moving products you want to clear<\/li>\n\n\n\n<li>Products with enough inventory<\/li>\n\n\n\n<li>Products that bring repeat purchases<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Use past sales data, inventory reports, product margins, Google Trends, search data, and customer behavior to decide what should be included.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For B2B stores, also look at wholesale reorder history. If retailers regularly reorder certain SKUs, BFCM can be a good time to offer volume discounts, restock bundles, or starter kits.<\/p>\n\n\n\n<h3 id='step-02-create-a-dedicated-landing-page-for-black-friday'  id=\"boomdevs_6\" id=\"5-step-02-create-a-dedicated-landing-page-for-black-friday-\" class=\"wp-block-heading\"><strong>Step #02 &#8211; Create a dedicated landing page for Black Friday<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once you know which products and offers you want to promote, create a dedicated landing page where shoppers can easily see your main BFCM deals.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"570\" src=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2023\/10\/Create-a-Dedicated-landing-page-for-Black-Friday-1024x570.jpg\" alt=\"Create a landing page for Shopify Black Friday\" class=\"wp-image-1362\" srcset=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2023\/10\/Create-a-Dedicated-landing-page-for-Black-Friday-1024x570.jpg 1024w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2023\/10\/Create-a-Dedicated-landing-page-for-Black-Friday-300x167.jpg 300w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2023\/10\/Create-a-Dedicated-landing-page-for-Black-Friday-1536x855.jpg 1536w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2023\/10\/Create-a-Dedicated-landing-page-for-Black-Friday.jpg 1671w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Creating a new page with the support of a third-party drag-and-drop page builder to save time and cost is a wise choice for you. You can consider using <a href=\"https:\/\/gempages.net\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">GemPages<\/a> &#8211; the top-ranked <a href=\"https:\/\/wholesalehelper.io\/blog\/shopify-website-builder\/\" data-type=\"post\" data-id=\"858\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify page builder <\/a>that helps you build any Shopify page smarter and faster. No coding is required. Especially, GemPages provides a wide range of pre-made Shopify Black Friday templates and 100+ sales &amp; marketing elements to enhance your online store\u2019s performance in this biggest sale of the year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also use other 3rd party page builder apps such as <a href=\"https:\/\/apps.shopify.com\/shogun\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"color: #6433d1;\" class=\"stk-highlight\">Shogun<\/span><\/a> or <a href=\"https:\/\/apps.shopify.com\/pagefly\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"color: #6433d1;\" class=\"stk-highlight\">Pagefly<\/span><\/a> to create a new page on your Shopify. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"485\" src=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-2026-05-22-at-11.17.10-AM-1024x485.png\" alt=\"PageFly - Landing page builder for Shopify Black Friday\" class=\"wp-image-5768\" srcset=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-2026-05-22-at-11.17.10-AM-1024x485.png 1024w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-2026-05-22-at-11.17.10-AM-300x142.png 300w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-2026-05-22-at-11.17.10-AM-768x363.png 768w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2024\/03\/Screenshot-2026-05-22-at-11.17.10-AM-1536x727.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Further, you can <strong>title this page as &#8220;Black Friday Sale&#8221;<\/strong> or something similar. And this will be the landing page for all your Black Friday offers, discounts, and deals.<\/p>\n\n\n\n<h3 id='step-03-set-up-your-shopify-black-friday-discounts'  id=\"boomdevs_7\" id=\"6-step-03-set-up-your-black-friday-discounts-\" class=\"wp-block-heading\"><strong>Step #03 &#8211; Set up your Shopify Black Friday discounts<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Now, it&#8217;s time to set up discounts on your products for the Shopify Black Friday sale.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can offer discounts on individual products, <a href=\"https:\/\/wholesalehelper.io\/blog\/bundle-apps-for-shopify\/\" target=\"_blank\" data-type=\"post\" data-id=\"1202\" rel=\"noreferrer noopener\">bundled offerings<\/a>, shipping, or on the entire order amount.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To do this you can create a discount coupon code, offer a <strong>% discount, or a flat price discount <\/strong>and display this information on every product page manually.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To automate this process, you can use the <a href=\"https:\/\/apps.shopify.com\/wholesale-pricing-discount?utm_source=wsh-blog&amp;utm_medium=wpd-cta-button&amp;utm_campaign=wpd-app\" data-type=\"link\" data-id=\"https:\/\/apps.shopify.com\/wholesale-pricing-discount?utm_source=wsh-blog&amp;utm_medium=wpd-cta-button&amp;utm_campaign=wpd-app\" target=\"_blank\" rel=\"noreferrer noopener\">Wholesale Pricing Discount B2B<\/a> app and create a Dedicated Wholesale Section (DWS) for this Black Friday and Cyber Monday event.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For gift sets, kits, and Black Friday bundles, compare&nbsp;<strong><a href=\"https:\/\/wholesalehelper.io\/blog\/bundle-apps-for-shopify\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/wholesalehelper.io\/blog\/bundle-apps-for-shopify\/\" rel=\"noreferrer noopener\">bundle apps for Shopify<\/a><\/strong>&nbsp;before finalizing your offer setup.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"517\" src=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/05\/Screenshot-2026-10-06-at-2.55.51-PM-1024x517.png\" alt=\"wholesale pricing discount b2b app on the shopify App Store\" class=\"wp-image-6357\" srcset=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/05\/Screenshot-2026-10-06-at-2.55.51-PM-1024x517.png 1024w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/05\/Screenshot-2026-10-06-at-2.55.51-PM-300x152.png 300w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/05\/Screenshot-2026-10-06-at-2.55.51-PM-768x388.png 768w, https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2026\/05\/Screenshot-2026-10-06-at-2.55.51-PM-1536x776.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-stackable-notification stk-block-notification stk-block stk-9544171 is-style-default\" data-v=\"2\" data-block-id=\"9544171\"><style>.stk-9544171 {margin-bottom:0px !important;}.stk-9544171-container{background-color:#f0e7fa !important;}.stk-9544171-container:before{background-color:#f0e7fa !important;}<\/style><div class=\"stk-block-notification__content stk-content-align stk-9544171-column stk-container stk-9544171-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-9544171-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-9f9e378\" data-block-id=\"9f9e378\"><style>.stk-9f9e378 .stk-block-text__text{font-size:17px !important;}@media screen and (max-width: 1023px){.stk-9f9e378 .stk-block-text__text{font-size:17px !important;}}<\/style><p class=\"stk-block-text__text has-text-align-center\"><strong><span style=\"color: #0f0e17;\" class=\"stk-highlight\">Planning your wholesale Black Friday campaign? Check our\u00a0<a href=\"https:\/\/wholesalehelper.io\/bfcm-2026\" target=\"_blank\" rel=\"noreferrer noopener\">BFCM 2026 offer for Wholesale Pricing Discount B2B<\/a>.<\/span><\/strong><\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<h3 id='step-04-customize-your-store-design-for-a-better-user-experience'  id=\"boomdevs_8\" id=\"7-step-04-customize-your-store-design-for-a-better-user-experience-\" class=\"wp-block-heading\"><strong>Step #04 &#8211; Customize your store design for a better user experience<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You can also customize your store\u2019s design for Shopify Black Friday and Cyber Monday. This includes adding high-contrast images, graphics and a countdown timer that grabs attention and create a sense of urgency. Go through the checklist to learn more about how to customize your store for the Black Friday and Cyber Monday events.<\/p>\n\n\n\n<h3 id='step-05-promote-your-store'  id=\"boomdevs_9\" id=\"8-step-05-promote-your-store-\" class=\"wp-block-heading\"><strong>Step #05 &#8211; Promote your store<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once you&#8217;ve set up your BFCM Shopify store, added discounts, and customized its design, it&#8217;s now time to start promoting your store. You can do this by using different promotional techniques such as posts on social media, marketing emails, and even paid advertising on search engines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Here\u2019s a complete guide that will help you market your store: <br><\/strong><a href=\"https:\/\/wholesalehelper.io\/blog\/shopify-marketing\/\" data-type=\"post\" data-id=\"293\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"color: #6433d1;\" class=\"stk-highlight\">Shopify Marketing \u2013 All You Need to Know<\/span><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id='shopify-black-friday-checklist-for-b2b-and-b2c-store-owners'  id=\"boomdevs_10\" id=\"9-shopify-black-friday-checklist-for-b2b-and-b2c-store-owners-\" class=\"wp-block-heading\"><strong>Shopify Black Friday Checklist for B2B and B2C store owners<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With these simple tips, you can easily customize your Shopify store for the Black Friday and Cyber Monday events. This will help you increase sales and reach your business goals.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Start the sale on your Shopify store in early November.<\/li>\n\n\n\n<li>Use images and graphics that highlight the BFCM discounts and offers.<\/li>\n\n\n\n<li>Optimize your Shopify store for mobile devices.<\/li>\n\n\n\n<li>Have plenty of stock.<\/li>\n\n\n\n<li>Offer discounts using coupon codes or using a <a href=\"https:\/\/wholesalehelper.io\/blog\/shopify-wholesale\/\" target=\"_blank\" data-type=\"post\" data-id=\"71\" rel=\"noreferrer noopener\">Shopify wholesale<\/a> app.<\/li>\n\n\n\n<li>Add an announcement bar at the top about discounts and free shipping.<\/li>\n\n\n\n<li>Add a countdown timer to shorten the customer buying cycle.<\/li>\n\n\n\n<li>Offer <a href=\"https:\/\/wholesalehelper.io\/blog\/net-payment-terms\/\" data-type=\"post\" data-id=\"635\" target=\"_blank\" rel=\"noreferrer noopener\">Net Payment Terms<\/a> for B2B or Wholesale orders (Buy now, pay later).<\/li>\n\n\n\n<li>Integrate multiple payment gateways to accept payments.<\/li>\n\n\n\n<li>Offer wholesale checkout option for store pickups and delivery of products.<\/li>\n\n\n\n<li>Include shipping costs in your product price and offer sitewide \u201cfree shipping\u201d.<\/li>\n\n\n\n<li>Prepare a marketing strategy for paid ads, influencer marketing and other promotional activities.<\/li>\n\n\n\n<li>Leverage the power of social media.<\/li>\n\n\n\n<li>Segment your email subscribers and plan an email marketing strategy.<\/li>\n\n\n\n<li><a href=\"https:\/\/apps.shopify.com\/product-filter-search\/?&amp;utm_source=wholesalehelper\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/apps.shopify.com\/product-filter-search\/?&amp;utm_source=wholesalehelper\" rel=\"noreferrer noopener\">Upsell and cross-sell<\/a> your products.<\/li>\n\n\n\n<li>Add a sales and support chat to talk with your customers in case they have any questions.<\/li>\n<\/ul>\n\n\n<div style=\"gap: 20px\" class=\"align-button-center ub-buttons orientation-button-row ub-flex-wrap wp-block-ub-button\" id=\"ub-button-5a501ad7-2a91-44a3-8c34-59e0bd5a47ee\"><div class=\"ub-button-container\">\n\t\t\t<a href=\"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2022\/09\/Shopify-Black-Friday-Checklist-for-B2B-and-B2C-store-owners.pdf\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"ub-button-block-main   ub-button-flex\" role=\"button\" style=\"--ub-button-background-color: #6433d1; --ub-button-color: #ffffff; --ub-button-border: none; --ub-button-hover-background-color: #313131; --ub-button-hover-color: #ffffff; --ub-button-hover-border: none; font-size: 17px; padding-top: 10px; padding-right: 10px; padding-bottom: 10px; padding-left: 10px; border-top-left-radius: 10px;; border-top-right-radius: 10px;; border-bottom-left-radius: 10px;; border-bottom-right-radius: 10px;; \">\n\t\t\t\t<div class=\"ub-button-content-holder\" style=\"flex-direction: row\">\n\t\t\t\t\t<span class=\"ub-button-block-btn\">Download this checklist as PDF<\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t<\/div><\/div>\n\n\n<h2 id='be-ready'  id=\"boomdevs_11\" id=\"10-be-ready-\" class=\"wp-block-heading\"><strong>Be Ready!<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ready or not, Black Friday is coming and it could be a huge turning point for your profit and loss balance sheet. So make sure you implement all the important things in your Shopify store to take advantage of the influx of traffic and sales. Make sure your products are well-priced, have plenty of stock, and use effective marketing strategies to draw in customers.&nbsp;<br><br>We hope that this guide will help you and your friends get ready for the big day (&amp; month)! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Good luck \ud83d\ude42&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-stackable-notification stk-block-notification stk-block stk-ed10439 is-style-default\" data-v=\"2\" data-block-id=\"ed10439\"><style>.stk-ed10439 {margin-bottom:0px !important;}.stk-ed10439-container{background-color:#f0e7fa !important;}.stk-ed10439-container:before{background-color:#f0e7fa !important;}<\/style><div class=\"stk-block-notification__content stk-content-align stk-ed10439-column stk-container stk-ed10439-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-ed10439-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-9eb3326\" data-block-id=\"9eb3326\"><style>.stk-9eb3326 .stk-block-text__text{font-size:17px !important;}@media screen and (max-width: 1023px){.stk-9eb3326 .stk-block-text__text{font-size:17px !important;}}<\/style><p class=\"stk-block-text__text has-text-align-center\"><span style=\"color: #0f0e17;\" class=\"stk-highlight\">When native B2B is not enough, <strong>Wholesale Pricing Discount B2B<\/strong> is the next step.<\/span><br><span style=\"color: #259b00;\" class=\"stk-highlight\"><strong><a href=\"https:\/\/apps.shopify.com\/wholesale-pricing-discount?utm_source=wsh-blog&amp;utm_medium=wpd-cta-button&amp;utm_campaign=wpd-app\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Try our Wholesale Pricing Discount B2B app for free <\/a>!<\/strong><\/span><br><span style=\"color: #000000;\" class=\"stk-highlight\">Trusted by over <strong>16,000 <\/strong>Shopify merchants<\/span><\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-larger-font-size wp-block-paragraph\"><strong>Frequently Asked Questions<\/strong><\/p>\n\n\n\n<div class=\"wp-block-gutena-accordion gutena-accordion-block gutena-accordion-block-04564e-b4 is-layout-flow wp-block-gutena-accordion-is-layout-flow\" data-single=\"true\">\n<div class=\"wp-block-gutena-accordion-panel gutena-accordion-block__panel\">\n<div class=\"wp-block-gutena-accordion-panel-title gutena-accordion-block__panel-title\"><div class=\"gutena-accordion-block__panel-title-inner\">\n<h6 id='when-is-black-friday-2026'  id=\"boomdevs_12\" class=\"wp-block-heading\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px\"><strong>When is Black Friday 2026?<\/strong><\/h6>\n<div class=\"trigger-up-down\"><div class=\"horizontal\"><\/div><div class=\"vertical\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-gutena-accordion-panel-content gutena-accordion-block__panel-content\"><div class=\"gutena-accordion-block__panel-content-inner\">\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0\">Black Friday 2026 is on&nbsp;<strong>Friday, November 27, 2026<\/strong>. It falls the day after Thanksgiving in the United States.&nbsp;<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-gutena-accordion-panel gutena-accordion-block__panel\">\n<div class=\"wp-block-gutena-accordion-panel-title gutena-accordion-block__panel-title\"><div class=\"gutena-accordion-block__panel-title-inner\">\n<h6 id='when-is-cyber-monday-2026'  id=\"boomdevs_13\" class=\"wp-block-heading\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px\"><strong>When is Cyber Monday 2026?<\/strong><\/h6>\n<div class=\"trigger-up-down\"><div class=\"horizontal\"><\/div><div class=\"vertical\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-gutena-accordion-panel-content gutena-accordion-block__panel-content\"><div class=\"gutena-accordion-block__panel-content-inner\">\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0\">Cyber Monday 2026 is on&nbsp;<strong>Monday, November 30, 2026<\/strong>.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-gutena-accordion-panel gutena-accordion-block__panel\">\n<div class=\"wp-block-gutena-accordion-panel-title gutena-accordion-block__panel-title\"><div class=\"gutena-accordion-block__panel-title-inner\">\n<h6 id='when-should-shopify-stores-start-preparing-for-black-friday-2026'  id=\"boomdevs_14\" class=\"wp-block-heading\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px\"><strong>When should Shopify stores start preparing for Black Friday 2026?<\/strong><\/h6>\n<div class=\"trigger-up-down\"><div class=\"horizontal\"><\/div><div class=\"vertical\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-gutena-accordion-panel-content gutena-accordion-block__panel-content\"><div class=\"gutena-accordion-block__panel-content-inner\">\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0\">Shopify stores should ideally start preparing 6 to 8 weeks before Black Friday. Stores with wholesale, B2B, large catalogs, custom discounts, or complex shipping should start even earlier.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-gutena-accordion gutena-accordion-block gutena-accordion-block-5fbc25-b2 is-layout-flow wp-block-gutena-accordion-is-layout-flow\" data-single=\"true\">\n<div class=\"wp-block-gutena-accordion-panel gutena-accordion-block__panel\">\n<div class=\"wp-block-gutena-accordion-panel-title gutena-accordion-block__panel-title\"><div class=\"gutena-accordion-block__panel-title-inner\">\n<h6 id='how-can-i-ensure-my-shopify-store-handles-the-increased-black-friday-traffic'  id=\"boomdevs_15\" class=\"wp-block-heading\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px\"><strong>How can I ensure my Shopify store handles the increased Black Friday traffic?<\/strong><\/h6>\n<div class=\"trigger-up-down\"><div class=\"horizontal\"><\/div><div class=\"vertical\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-gutena-accordion-panel-content gutena-accordion-block__panel-content\"><div class=\"gutena-accordion-block__panel-content-inner\">\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0\">Optimize your website for speed, ensure server scalability, and streamline the checkout process to handle increased Shopify Black Friday traffic.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-gutena-accordion-panel gutena-accordion-block__panel\">\n<div class=\"wp-block-gutena-accordion-panel-title gutena-accordion-block__panel-title\"><div class=\"gutena-accordion-block__panel-title-inner\">\n<h6 id='can-i-run-a-combined-b2b-and-b2c-shopify-store-during-black-friday'  id=\"boomdevs_16\" class=\"wp-block-heading\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px\"><strong>Can I run a combined B2B and B2C Shopify store during Black Friday?<\/strong><\/h6>\n<div class=\"trigger-up-down\"><div class=\"horizontal\"><\/div><div class=\"vertical\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-gutena-accordion-panel-content gutena-accordion-block__panel-content\"><div class=\"gutena-accordion-block__panel-content-inner\">\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0\">Yes, using tools like Wholesale Pricing Discount B2B, you can efficiently manage a combined B2B and B2C Shopify store during Black Friday.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-gutena-accordion-panel gutena-accordion-block__panel\">\n<div class=\"wp-block-gutena-accordion-panel-title gutena-accordion-block__panel-title\"><div class=\"gutena-accordion-block__panel-title-inner\">\n<h6 id='how-important-is-mobile-optimization-for-shopify-black-friday-sales'  id=\"boomdevs_17\" class=\"wp-block-heading\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px\"><strong>How important is mobile optimization for Shopify Black Friday sales?<\/strong><\/h6>\n<div class=\"trigger-up-down\"><div class=\"horizontal\"><\/div><div class=\"vertical\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-gutena-accordion-panel-content gutena-accordion-block__panel-content\"><div class=\"gutena-accordion-block__panel-content-inner\">\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0\">Mobile optimization is crucial for Shopify Black Friday sales as a significant portion of consumers shop on their mobile devices, enhancing user experience and conversions.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Key Takeaways Black Friday and Cyber Monday are still two of the biggest sales moments for Shopify merchants. For 2026, Black Friday falls on&nbsp;Friday, November 27, 2026, and Cyber Monday falls on&nbsp;Monday, November 30, 2026. Thanksgiving in the US is on&nbsp;Thursday, November 26, 2026.&nbsp; For many Shopify stores, BFCM is not just a one-day sale<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":2,"featured_media":766,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"_ayudawp_aiss_exclude":false,"_ayudawp_aiss_exclude_summary":false,"_ayudawp_aiss_summary":"For 2026, Black Friday falls on&nbsp;Friday, November 27, 2026, and Cyber Monday falls on&nbsp;Monday, November 30, 2026. For ecommerce stores, Black Friday is usually part of the larger&nbsp;BFCM&nbsp;period, which includes Black Friday and Cyber Monday. Yes, using tools like Wholesale Pricing Discount B2B, you can efficiently manage a combined B2B and B2C Shopify store during Black Friday.","_ayudawp_aiss_summary_provider":"extractive","_ayudawp_aiss_summary_hash":"65d2926c1008c6994d016c5fea8d09b472384e1e","footnotes":""},"categories":[9,8],"tags":[],"class_list":["post-755","post","type-post","status-publish","format-standard","has-post-thumbnail","category-checklists","category-guides"],"featured_image_src":"https:\/\/wholesalehelper.io\/blog\/wp-content\/uploads\/2022\/09\/Shopify-Black-Friday-Guide.png","author_info":{"display_name":"Wholesale Helper","author_link":"https:\/\/wholesalehelper.io\/blog\/author\/wholesale-helper\/"},"gt_translate_keys":[{"key":"link","format":"url"}],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/posts\/755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/comments?post=755"}],"version-history":[{"count":32,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/posts\/755\/revisions"}],"predecessor-version":[{"id":6360,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/posts\/755\/revisions\/6360"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/media\/766"}],"wp:attachment":[{"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/media?parent=755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/categories?post=755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wholesalehelper.io\/blog\/wp-json\/wp\/v2\/tags?post=755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}