{"id":797,"date":"2024-02-26T03:40:11","date_gmt":"2024-02-26T11:40:11","guid":{"rendered":"https:\/\/wholesalehelper.io\/blog\/?p=797"},"modified":"2026-03-17T22:49:36","modified_gmt":"2026-03-18T06:49:36","slug":"shopify-landing-page","status":"publish","type":"post","link":"https:\/\/wholesalehelper.io\/blog\/shopify-landing-page\/","title":{"rendered":"5 Helpful Design Tips To Build A Shopify Landing Page That Converts","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

A landing page is the front face of your store. Whenever a visitor lands on your store, the first thing he\/she looks for is its design and how easy it is to navigate to the store’s different sections. User experience becomes a critical part of any customer\u2019s buying journey. Today’s ecommerce store owners prefer Shopify to run their businesses due to the platform’s ease of use and customization options. If you’re a Shopify store owner looking to create a high-converting Shopify landing page for your store then this blog post is for you. In this blog post, we’ll share 5 design tips that will help you build a highly-converting landing page. So, let’s dig in!<\/p>\n\n\n\n

What is a Shopify landing page?<\/strong><\/h2>\n\n\n\n

A Shopify landing page is typically a front page of any Shopify store specifically designed to grab user attention and make them want to perform certain actions such as making a purchase or filling out a contact form.<\/p>\n\n\n\n

Read Also:<\/strong> The Ultimate Shopify Pre-Launch Checklist: Everything You Need To Know<\/a><\/p>\n\n\n\n

Why do you need a customized Shopify landing page?<\/strong><\/h2>\n\n\n\n

A well-designed landing page can be the difference between a user bouncing off your store and making a purchase. The default Shopify theme is designed for general stores and may not be ideal for your specific products or target audience. A customized landing page will help you create a unique user experience that is tailored to your store’s products and services.<\/p>\n\n\n\n

If you run a D2C store the, landing page experience will be different than if you were running a B2B (Wholesale) or a D2C + B2B store on Shopify. With current options on Shopify, it becomes really difficult for customers to create a personalised experience, especially for your B2B wholesale customers. Though, there are some powerful Shopify applications<\/a> that help you to create a personalised shopping experience for your B2B customers too. <\/p>\n\n\n\n

In addition, creating a landing page that matches your brand elements such as logos, font types, brand colors, etc. will help your brand stand out from the crowd and get you customer loyalty.<\/p>\n\n\n\n

Read Also:<\/strong> How to Pause Shopify Store for the Holidays: Tips and Tricks<\/a><\/p>\n\n\n\n

How to create a Shopify landing page?<\/strong><\/h2>\n\n\n
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There are three different ways you can create a landing page on your Shopify store:<\/p>\n\n<\/div>\n\n

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1. Using a third-party Shopify landing page app<\/strong><\/h3>\n
\"Shopify

The first way is to use a landing page builder app. There are a number of apps available in the Shopify app store that lets you create and design appealing landing page(s) for your store. Just type “landing page builder<\/a>” in the search bar of the Shopify app store.<\/p>\n<\/div>\n<\/div>\n

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2. Using your current theme elements<\/strong><\/h3>\n
\"Shopify

The second way is to use a Shopify theme that comes with a built-in landing page template. This option is ideal if you’re looking to create a simple landing page without any complex customization. Follow this comprehensive guide by Shopify<\/a> if you want to do it this way.<\/p>\n

You can also use Shopify’s default website builder<\/a> to build customized landing pages for your store.<\/p>\n<\/div>\n<\/div>\n

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3. Hiring a Shopify expert (for .liquid customizations)<\/strong><\/h3>\n
\"Shopify

The third way is to hire a Shopify expert<\/a> to create a custom landing page for your store. By hiring a Shopify expert, you can create a desirable design and structure for your store that is highly customizable and unique.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\n

Now that we’ve gone over the three different ways you can create a landing page on your Shopify store, let’s take a look at the five design tips that will help you create a high-converting Shopify landing page.<\/p>\n\n\n\n

5 design tips for the Shopify landing page<\/strong><\/h2>\n\n\n\n

Here are five tips for designing a high-converting Shopify landing page that is short and crisp:<\/p>\n\n\n\n

Tip #1: Use a compelling header<\/strong><\/h3>\n\n\n\n

The header of a landing page is the first thing a store visitor sees when they land on your Shopify store. It is very important to make it look appealing and as per your brand guidelines. This will help you create a unique customer experience for your store. <\/p>\n\n\n\n

\"Shopify
Image source: Kyliecosmetics<\/a><\/figcaption><\/figure>\n\n\n\n

Make sure you use a high-contrast image or a high-quality video along with a call to action button at the bottom of the header text. You can also use a header slider and add multiple images and CTAs as per your needs.<\/p>\n\n\n\n

Tip #2: Add social proof(s)<\/strong><\/h3>\n\n\n\n

Social proofs are real-life examples of the people that are using your products and are a perfect way to build the trust of your new customers. <\/p>\n\n\n\n

\"Social
Image source; evcables<\/a><\/figcaption><\/figure>\n\n\n\n

To display social proofs on your Shopify landing page, you can use customer testimonials, reviews, or even Instagram posts to show that people love your products and had a good experience with using them. You can also add your social handles on the landing page to increase your brand awareness.<\/p>\n\n\n\n

Tip #3: Use brand colors and fonts<\/strong><\/h3>\n\n\n\n

The most important factor if you want to do branding for your business is having a tone set for your brand and the design elements are aligned with that tone. <\/p>\n\n\n\n

\"Shopify
Image Source: Planable<\/a><\/figcaption><\/figure>\n\n\n\n

A Shopify landing page that is consistent with the brand colors and fonts can make it look more professional and unique. This will help users recognize your brand and build trust with your store.<\/p>\n\n\n\n