About Ann Webb Skin Clinic & Institute
Founded in 2000, Ann Webb Skin Clinic & Institute is a renowned name in skincare, serving dual roles as a medical spa and a professional training institute for aspiring estheticians. Known for their dedication to excellence and innovation, they offer a wide range of skincare services and advanced educational programs in esthetics.
The Challenge
Wholesale buyers were seeing the same pricing as retail customers, which created confusion and discouraged bulk orders.
Ann Webb Skin Clinic & Institute experienced issues with selling products in bulk quantities on their Shopify store. Their wholesale buyers were supposed to receive special prices and free shipping, as they were purchasing in large quantities; however, they didn’t have an option to display these deals properly. This led to a difficult situation for them to run both B2B and D2C operations simultaneously.
Also, they wanted regular shoppers and big buyers to have different, personalized experiences on the site. But everyone was seeing the same prices and shipping info, and that was causing mix-ups, especially for the bulk buyers, as they didn’t have any reason to buy in bulk from them. This was costing them their revenue numbers.
They also wanted to make sure that only certain customers could buy seasonal items, but their website was letting everyone see and buy these special products. This was something they needed to fix immediately to ensure smooth operations.
The Solution
~15 Hours
Saved per week in processing wholesale orders
A seamless, personalized experience for wholesale buyers using Wholesale Pricing Discount B2B.
Once they integrated the Wholesale Pricing Discount B2B app, everything changed for the better.
- Wholesale buyers were now assigned dedicated accounts with custom pricing visible only upon login.
- Ann Webb could easily set up different shipping rules based on order volume or customer tags.
- Seasonal or exclusive collections could be shown or hidden based on customer group (retail vs wholesale).
With these changes, the clinic made their wholesale process much smoother and their customers a lot happier, and made bulk buying easier for their wholesale customers.
The Result – Before and After
| Feature | After using the WPD app | After using WPD app |
|---|---|---|
| Pricing Control | One price for both retail and wholesale buyers | Wholesale buyers see exclusive, discounted pricing when logged in |
| Shipping Rules | Same shipping rates for all customers | Tiered shipping based on order size or customer type |
| Product Visibility | All products are visible to all visitors | Ability to hide/show products for specific customer groups. |
“Wholesale customers now have their own accounts. We can show discounted pricing for wholesale members and can offer shipping discounts for them. We can also hide some products from wholesale clients”.
Get Started with Wholesale Helper
Powering the Future of B2B Commerce on Shopify
We hope you enjoyed this important Shopify B2B case study we did on our customer. We can’t wait to help you build a smarter, more profitable wholesale business.
Happy Wholesaling 🙂
