Free Wholesale Price Calculator – Calculate Profitable B2B Pricing Instantly

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Your Wholesale pricing guidance

Base unit cost

Target Wholesale price

Tiered prices & profitability

Calculation

Tiered prices & profitability

Set up wholesale on your Shopify store with

Wholesale Pricing Discount B2B

How to use the free Wholesale price calculator?

Step 1: Enter Your Unit Costs

Input your manufacturing or landed cost per unit. Include additional expenses like fulfillment fees, storage costs, and payment processing fees as percentages if they apply to your business model.

Step 2: Set Your Target Profit Margin

Enter your desired profit margin percentage (e.g., 40%). Remember: Margin = (Revenue – Cost) ÷ Revenue × 100.

Step 3: Add Quantity Break Discounts (Optional)

Click “Add Tier” to create volume-based pricing levels. This helps you offer competitive discounts for larger orders while maintaining profitability.

Step 4: Calculate Your Wholesale Prices

Click “Calculate Wholesale Prices” to get instant results, including your base wholesale price and a complete margin and revenue breakdown for each quantity tier.

How to determine Wholesale price?

Understanding Wholesale vs Retail pricing

The fundamental difference between wholesale and retail pricing lies in volume and margin structure. Wholesale prices are typically 50-65% of retail prices, allowing distributors and retailers sufficient margin to cover their costs and profit.

Basic Wholesale price formula

Wholesale Price = Unit Cost ÷ (1 - Target Margin %)

Example calculation

$15 cost ÷ (1 - 0.40) = $25 wholesale price

Setting profitable Wholesale margins

Most distributors and dealers expect margins between 20-60%, depending on your industry and product category. The key factors to consider:

Industry standards

Research typical margins in your sector

Product complexity

Higher-value or specialized products can support higher margins

Order volumes

Larger orders may accept lower per-unit margins

Market positioning

Premium products justify higher margins

Implementing quantity break pricing

Volume discounts encourage larger orders while protecting your profit margins. Common discount structures include:

Tier 1

10-49 units

5% discount

$23.75

Tier 2

50-99 units

10% discount

$22.50

Tier 3

100+ units

15% discount

$21.25

The calculator shows how each discount level affects both unit profit and total revenue, helping you optimize your pricing strategy.