Free Wholesale Price Calculator
Instantly find your perfect wholesale, dealer or distributor price — no spreadsheets.
Manufacturing / acquisition cost per unit
Direct cost to produce or buy each unit.
Fulfilment cost per unit (optional)
Pick up, packaging & handling per unit.
Storage cost per unit (optional)
Average storage cost until the unit ships.
Payment-processing fee (optional)
Gateway % deducted from every sale.
Target Profit Margin %
Profit kept from each $1 of revenue (margin ≠ markup)
Quantity-Break Discounts
(Optional)
Min. quantity
Discount %
X
Add tier
Calculate Wholesale Prices
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Your Wholesale pricing guidance
Base unit cost
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Target Wholesale price
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Tiered prices & profitability
Calculation
Tiered prices & profitability
Set up wholesale on your Shopify store with
Wholesale Pricing Discount B2B
How to use the free Wholesale price calculator?
Step 1: Enter Your Unit Costs
Input your manufacturing or landed cost per unit. Include additional expenses like fulfillment fees, storage costs, and payment processing fees as percentages if they apply to your business model.
Step 2: Set Your Target Profit Margin
Enter your desired profit margin percentage (e.g., 40%). Remember: Margin = (Revenue – Cost) ÷ Revenue × 100.
Step 3: Add Quantity Break Discounts (Optional)
Click “Add Tier” to create volume-based pricing levels. This helps you offer competitive discounts for larger orders while maintaining profitability.
Step 4: Calculate Your Wholesale Prices
Click “Calculate Wholesale Prices” to get instant results, including your base wholesale price and a complete margin and revenue breakdown for each quantity tier.
How to determine Wholesale price?
Understanding Wholesale vs Retail pricing
The fundamental difference between wholesale and retail pricing lies in volume and margin structure. Wholesale prices are typically 50-65% of retail prices, allowing distributors and retailers sufficient margin to cover their costs and profit.
Basic Wholesale price formula
Wholesale Price = Unit Cost ÷ (1 - Target Margin %)
Example calculation
$15 cost ÷ (1 - 0.40) = $25 wholesale price
Setting profitable Wholesale margins
Most distributors and dealers expect margins between 20-60%, depending on your industry and product category. The key factors to consider:
Industry standards
Research typical margins in your sector
Product complexity
Higher-value or specialized products can support higher margins
Order volumes
 Larger orders may accept lower per-unit margins
Market positioning
Premium products justify higher margins
Implementing quantity break pricing
Volume discounts encourage larger orders while protecting your profit margins. Common discount structures include:
Tier 1
10-49 units
5% discount
$23.75
Tier 2
50-99 units
10% discount
$22.50
Tier 3
100+ units
15% discount
$21.25
The calculator shows how each discount level affects both unit profit and total revenue, helping you optimize your pricing strategy.
How to calculate Wholesale price from retail price?
While it's possible to work backward from retail prices, this approach has limitations. Here's how it works:
Reverse Calculation
If your retail price is $50 and retailers typically mark up 100%: $50 ÷ 2 =
$25 potential wholesale price
Why cost-plus pricing is better?
Starting with your actual costs ensures profitability. Reverse calculations might result in wholesale prices that don't cover your expenses, especially when factoring in:
  • Raw materials and manufacturing
  • Packaging and shipping
  • Storage and handling
  • Payment processing fees
  • Overhead allocation
Implementing Wholesale Pricing on Shopify
Once you've calculated optimal wholesale prices, the next challenge is implementation. Standard Shopify plans offer limited B2B functionality, making it difficult to:
  • Apply different pricing to wholesale vs retail customers
  • Handle wholesale-specific payment terms
  • Manage tiered pricing and quantity discounts
  • Control access to B2B products and pricing
Professional wholesale operations require specialized tools that integrate seamlessly with your existing Shopify store. Key capabilities include:
Automated pricing management
  • Apply calculated wholesale prices to approved accounts automatically
  • Implement quantity-based discounts as modeled in the calculator
  • Segment B2B and retail customers with personalized experiences
Advanced wholesale features
  • Flexible payment terms (Net 30, Net 60)
  • Wholesale-specific shipping rates and rules
  • Bulk ordering and reordering capabilities
  • Streamlined wholesale customer approval workflows
Access control and security
  • Restrict wholesale content to approved buyers only
  • Create separate catalogs for different customer segments
  • Protect sensitive pricing information
The Wholesale Helper suite provides these capabilities through specialized Shopify apps designed specifically for B2B operations.
Recommended Wholesale management tools
Wholesale Pricing & Discounts B2B
This app helps you set up wholesale pricing, create tiered discounts, offer net payment terms, and manage wholesale-specific shipping rates. It ensures your calculated prices are automatically applied to your B2B customers.
Wholesale Lock Manager B2B
Control access to your wholesale content. This app allows you to segment B2B and D2C customers, providing personalized shopping experiences by restricting access to specific products or your entire store for approved wholesale buyers.
Wholesale Order Form & Reorder B2B
Simplify ordering for your wholesale clients. This app offers a fast bulk order form and enables easy reordering, making the purchasing process more efficient for your B2B customers.
Frequently asked questions
How to determine wholesale price effectively to secure market position and attract buyers?
When implementing quantity breaks, how to figure out wholesale price for different order tiers?
Can I calculate wholesale price from retail price, and is this an advisable approach?
How to set wholesale margins that are attractive and fair for distributors and dealers?
What's the best way to profitably offer wholesale discounts, especially for bulk orders, without eroding profit?
How do you set dealer discounts, and what key factors should I consider?
Start calculating your Wholesale prices
Use the calculator above to determine optimal wholesale pricing for your products. With instant results and detailed margin analysis, you can make informed pricing decisions that balance profitability with market competitiveness.
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Email: seth@wholesalehelper.io
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