Shopify has become one of the most popular shopping platforms in recent years. It’s simple to set up and use, which makes it the go-to platform for SMEs and entrepreneurs to launch their eCommerce businesses. One of the benefits of using Shopify is that you can set up a wholesale section on your site very easily using a b2b app and run a Shopify wholesale store. This is a great way to offer discounts to bulk buyers or to sell products in larger quantities.

In this guide, we’ll take a look at everything you need to know about setting up wholesale on your Shopify store.

Let’s get started!

start selling wholesale on shopify

What is Wholesale?

In simple terms, wholesale is when a business sells to another business (who in turn, sells to the consumer). The wholesaling of goods or services is done between two parties in large quantities at a lower price than retail. Wholesale is important because it allows businesses to sell products that are in demand and save money on purchases and increase their profits.

What is Shopify?

Shopify is an eCommerce platform and content management system (CMS) that helps businesses create and run their online shopping store with ease. It offers a wide range of features including, easy customization options for product listing, a variety of themes for every industry segment, seamless integration with payment gateways, and much more. Currently, there are over 2 million businesses from 175 different countries running their sites on Shopify.

Does Shopify Support Wholesale?

Yes! Shopify helps you create a wholesale experience on your store using their built-in wholesale features in their paid Shopify Plus plan. Or you can simply use a  Shopify wholesale app   like Wholesale Pricing Discount and sell products in larger quantities to your B2B wholesale customers.

How does Wholesale differ from Dropshipping?

Dropshipping is a type of business where you can sell multiple products to your customers without the need of managing a physical inventory. Whenever a customer buys a product from your online dropshipping store, the supplier you partnered with, fulfills that order on your behalf.

On the other hand, Wholesale is a type of business where you buy a large number of required products for your physical inventory from a direct manufacturer or supplier and sell those products to your retail customers in bulk. Wholesale businesses typically target other businesses that are ready to buy products at wholesale prices.

A few Shopify wholesale store examples…

Now that we know what Shopify is and how wholesale works, let’s see some successful Shopify wholesale store examples that sell products in bulk.

Example 1: Mud Hole

Mud Hole is the world’s largest supplier of rod xing and tackles crafting products. It offers fishing rod building kits, road blanks, wrapping threads, fishing gears, etc.

screenshot of mud hole shopify wholesale store section
Wholesale section on mudhole.com

The company offers discounts for bulk purchases and has a dedicated page on its website for wholesalers.

Example 2: OCN Distribution

OCN Distribution, handles physical home video manufacturing and fulfillment for a number of exciting home video labels.

screenshot of OCN Distribution Shopify wholesale sign up

The company offers a separate onboarding form for retailers that want to buy in bulk from them, providing a personalised experience to their wholesale customers.

Example 3: The Nut Garden

The Nut Garden is an online food company that sells candy jars, nuts, chocolate, cookies, etc.

screenshot of The Nut Garden Wholesale section

The company offers discounts for bulk purchases and has a wholesale order form on its website.

start selling wholesale on shopify

Example 4: Mandrn

Mandrn sells genuine and handmade leather bags on their beautifully designed online Shopify store.

screenshot of Mandrn wholesale section

They offer some great wholesale deals for their products. But first, B2B customers have to sign up for their wholesale program by filling out a form that is available on Mandrn’s site.

Want to see how your store will look after applying wholesale discounts?
  Experience the Wholesale Pricing Discount Demo store 

Why Shopify Wholesale is best for you?

Selling wholesale on Shopify is a great way to grow your business. With Shopify, you can easily set up the wholesale experience with custom pricing information, wholesale invoicing and product descriptions. In addition, Shopify also offers many customizable options for creating a good-looking eCommerce store with available theme options, easy payment gateway/checkout integrations, and other amazing features. 

With the variety of Shopify discount apps available for wholesale, you can install them and easily transform your current store into a wholesale store and sell products in bulk to your customers. These wholesale apps can offer you many features such as a custom wholesale order form, the option to display wholesale pricing, flat pricing, and a percentage discount for each product in your store.

Shopify wholesale can be a great way to grow your existing Shopify store since it lets you expand your product line without needing to do any extra work yourself. You might also want to find new suppliers and offer more products at lower prices, or sell through channels outside of your website—like retail stores or marketplaces like Amazon.

Read Also: B2B Ecommerce – What, Why, and How (A Complete Guide in 2024)

How to sell wholesale on Shopify? – 6 easy steps

If you’re ready to set up and start selling wholesale on Shopify, follow these six steps.

Step 1: Prerequisites

To create a wholesale section on your Shopify store, you will need to have the following:

1. A Shopify account
2. A domain name
3. Wholesale products to sell
4. Payment gateway integration

If you don’t have a Shopify account yet, you can sign up for one here. You will also need to select a domain name for your store and purchase products from your suppliers. Shopify also offers a 14-day free trial, so you can try out the platform before you commit to it.

If you already have a Shopify store, you can skip this step.

Step 2: Select a theme and create your store

If you’ve signed up and are ready to go then it is now time to select a theme for your store. Shopify offers a wide range of themes for almost every product category, so you’re sure to find one that fits your brand. Once you’ve selected a theme, you can create your store by adding your products, descriptions, and images.

Step 3: Decide wholesale prices for products

Once you’ve created your Shopify store, you need to decide on wholesale pricing for the products.

Wholesale pricing is the price that wholesalers charge for products. Wholesalers typically buy products from suppliers in bulk and then sell those products to customers at a higher price.

When deciding a wholesale price for a product, you need to consider your cost, your markup/margin, and your target market. You also need to make sure that your price is competitive. 

The best way to set a wholesale price for a product is to work with your supplier or manufacturer. Your supplier will be able to tell you how much it costs them to produce the product. Once you know your cost, you can add your markup and arrive at a price that is fair for both you and your customers.

Step 4: Accept wholesale orders

Now that you’ve enabled wholesale pricing, you need to set up a way to onboard wholesale customers and accept wholesale orders. You can do this by creating a dedicated page or a custom Shopify order form for wholesalers with product information and pricing. You can also use the Shopify wholesale application form app to automate your wholesale orders.

Step 5: Lock or hide pages

Once you’ve set up your wholesale order process, you may want to lock or hide certain pages on your website. For example, you may want to hide your pricing page from retail customers. Or, you may want to lock your wholesale order form so that only wholesalers can access it. There are a few different ways to lock or hide pages on Shopify. You can also use a wholesale lock manager app to do this. 

Step 6: Use a wholesale app for your Shopify store (Shopify wholesale without Plus plan)

Shopify Wholesale App - Wholesale Pricing Discount

If you already own a reputed Shopify wholesale store or just started to sell products, and you don’t want to upgrade to the Shopify Plus plan, you can easily add a wholesale app to sell in volumes to your B2B customers. Wholesale apps automate the process of selling wholesale on Shopify and offer features like volume discounts, custom catalogs, and order management.

The best way to find a wholesale app for your Shopify store is to search for a wholesale app in the Shopify app store. You can also ask your supplier if they have a preferred wholesale app.

Once you’ve found an app that you like, you can install it on your Shopify store and start selling wholesale!

Read Also:

6 Best Shopify Wholesale Apps

Wholesale apps make it easy to sell wholesale on Shopify. Here are six of the best Shopify Wholesale or Shopify-plus Wholesale apps:

1. Wholesale Pricing Discount

Wholesale Pricing Discount app is one of the best wholesale apps for Shopify store owners that want to integrate wholesale experience in their stores. The app offers many good features such as custom pricing, a minimum quantity discount, set flat price for products, a wholesale signup form, etc. making it a complete B2B wholesale solution.

Wholesale Pricing Discount app

Features

Pricing

  • 21-day free trial is available 
  • Basic plan – $19.99 per month
  • Professional plan – $34.99 per month
  • Enterprise plan – $44.99 per month
  • Global plan – $64.99 per month

2. Wholesale Order Form

With Wholesale Order Form, you receive an interface to take custom orders from your wholesale or B2B customers. This app offers you many useful features such as total customization of form fields, adding barcodes, and SKUs, set increment quantity per ‘+’ click for product add to cart, and much more.

Wholesale Order Form app in Shopify

Features:

Pricing:

  • 8-day free trial is available 
  • Basic plan – $12.99 per month
  • Professional plan – $19.99 per month
  • Enterprise plan – $24.99 per month

3. Wholesale Lock Manager

Wholesale Lock Manager allows Shopify store owners to lock or hide pages on their store. It also offers other features that can make the store or specific pages password protected.  

Wholesale Lock Manager app in Shopify app store

Features:

  • Hide or lock products from your retail customers 
  • Show products to only selected customers, logged-in users, and visitors with a passcode
  • Lock products, collections, pages, specific URLs, and the entire store
  • Hide product prices from website visitors and users

Pricing:

  • 8-day free trial is available 
  • $6.99 per month

4. Wholesale Club

Using Wholesale club, store owners can add wholesale functionality to their stores and show custom pricing to signed-in customers. 

Wholesale Club app in Shopify app store

Features:

  • Login to see wholesale pricing 
  • Create discounts connected to customer tags
  • Create multiple discount groups
  • Hide product prices from website visitors and users
  • Shopify POS compatible

Pricing:

  • 30-day free trial available 
  • Basic plan – $39 per month
  • Professional plan – $69 per month 
  • Premium plan – $99 per month

5. Wholesale Pricing Now 

This app allows store owners to create discount groups and offer tiered pricing for their products. 

Wholesale Pricing Now app in Shopify app store

Features:

  • Display tiered pricing table for products 
  • Display upsell offers to wholesale customers
  • Create wholesale discounts
  • Offer net payments

Pricing:

  • 14-day free trial available 
  • Free plan
  • Shopify Basic plan – $14.95 per month
  • Shopify Standard plan – $24.95 per month 
  • Shopify Advanced plan – $39.95 per month

6. Wholesale Gorilla

The Wholesale Gorilla app is designed to provide a wholesale experience to the store owners. This app also offers features such as wholesale pricing and order management and more.

Wholesale Gorilla app in Shopify app store

Features:

  • Override shipping of retail settings with wholesale shipping
  • Quick order form
  • Hide products from wholesale/retail customers
  • Place an order and pay later 
  • Wholesale registration form

Pricing:

  • 21-day free trial available 
  • Essential plan – $34.95 per month
  • Advanced plan – $69.95 per month 
  • Premium plan – $149.95

Read Also: 10 Must Have Shopify Discount Apps For Your Store

How can WholesaleHelper help?

Wholesale Helper is a comprehensive B2B Shopify wholesale solution that offers a suite of Wholesale apps to eCommerce merchants who run their stores on Shopify. 

Here are the Shopify Wholesale apps provided by Wholesale Helper:

  1. Wholesale Pricing Discount
  2. Wholesale Lock Manager
  3. Wholesale Order Form
  4. PreOrder Helper

Wholesale Helper has helped set up wholesale experiences for over 8000 customers

Offer Wholesale Pricing & Volume Discounts on Your Shopify Store

Try the Wholesale Pricing Discount app for Free!

Summing Up…

Selling wholesale on Shopify can be daunting for many, but with the right set of tools and guidelines, it becomes much easier. By choosing a wholesale app that is designed specifically for Shopify stores, you’ll have all the help you need to manage your inventory, orders, and customers. Take some time to research the different options available to you and find the one that best suits your needs. 

We hope this Shopify wholesale article has answered all your questions regarding selling wholesale in your Shopify store. Let us know in the comments if we missed anything. Thanks for reading! 🙂

FAQs

1. What is Shopify wholesale?

Shopify wholesale is a term known for selling B2B or wholesale products on an e-commerce store that runs on Shopify platform.

2. What are the benefits of using Shopify wholesale?

Running a wholesale store on Shopify helps you connect with businesses that are interested in your products and sell products in bulk quantities to them so that your business make more revenue.

3. How do I set up a wholesale store on Shopify?

You can create and run a Shopify wholesale store by either choosing a Shopify Plus plan OR adding a third-party wholesale app like Wholesale Pricing Discount to your store.

4. How do I choose to display discounts to only wholesale customers on Shopify?

You can display discounted product pricing to your specific customers by assigning a specific ‘tag’ to them. You can find more information on this here.

5. Can I run both retail and wholesale store on a single Shopify store?

Yes! You can sell products to both of your B2B and B2C customers at separate prices on a single store . You can also invite B2B customers to login/sign up as a wholesale customer on your store.

6. What type of discounts and pricing can I offer using Wholesale Pricing Discount app?

With Wholesale Pricing Discount app, you can offer volume discounts, tiered pricing, percentage discount, individual variant pricing, and more.

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7 Comments

  1. wholesale suppliers australia Reply

    You’ve written it so nicely, and you’ve come up with some great ideas. This is a fantastic post!

    • Wholesale Helper Reply

      I am glad that you found the post informative! Thank you very much for your comment 🙂

  2. Rebecca Rowden Reply

    hello , thanks for this article , i just want to ask you , is it ok to share this article on my facebook page ?

  3. Tamra Bezak Reply

    Hello , thanks for sharing this nice article , i really enjoy your way in writing , can you pleas tell how to subscribe in your website ?

  4. Shopify absolutely sucks for wholesale. I’ve spent more time over the past two years testing, implementing, and being disappointed with wholesale apps (from the app store) for the standard tiers of Shopify than I care to remember. What you fail to mention is that Shopify Plus costs a minimum of $2,000/mo … and it’s awesome, if you can afford it—Plus wasn’t built for small businesses. Every penny of development and every suggested feature is wrapped into Plus. Shopify standard tiers haven’t seen a single significant upgrade in nearly a decade.

    Nothing, and I mean nothing, in the standard tiers (Basic through Enterprise) is set up to help small business owners be successful. The basic system is worthless until you start spending money on apps for basic features that every online store needs to be able to sell online. I would dump Shopify in a heartbeat if there was a comparable option, especially for wholesale. All of the examples you give above are patches that fall short in one way or another.

    • Hey Paul,

      As a Shopify wholesale app provider, we understand your frustrations and concerns. It’s disheartening to hear that your experience with wholesale apps on Shopify’s standard tiers hasn’t met your expectations. While Shopify Plus offers robust features tailored for larger enterprises, we acknowledge that it may not be feasible for every business due to its cost.

      We strive to bridge the gap between the needs of small businesses and the capabilities of our wholesale apps. Our aim is to provide essential features and support to help businesses succeed, regardless of their size or budget constraints. We continuously listen to feedback from merchants like you to improve our offerings and address pain points.

      While we understand your desire for a comparable alternative. And we’re committed to enhancing our wholesale solutions to better serve your needs.

      We encourage you to share specific features or functionalities you believe are lacking so we can work towards addressing them. Your feedback is invaluable in guiding our development efforts and ensuring we provide a platform that empowers businesses to thrive in the competitive e-commerce landscape.

      Check our wholesale apps here: https://apps.shopify.com/partners/goldj

      🙂

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