The Ultimate Shopify Black Friday Guide for B2B & B2C in 2026 [with Checklist]

Key Takeaways

• Black Friday 2026 is on Friday, November 27, 2026.
• Cyber Monday 2026 is on Monday, November 30, 2026.
• Start planning BFCM at least 6 to 8 weeks before the sale, especially if you sell wholesale or have complex inventory.
• B2C stores should prepare offers, landing pages, email campaigns, mobile checkout, inventory, shipping, and support.
• B2B stores should also prepare wholesale pricing, volume discounts, MOQ rules, net terms, bulk order forms, and shipping expectations.
• Shopify merchants generated $14.6 billion in global sales over BFCM 2025, up 27% from 2024, with 81+ million customers buying from Shopify-powered brands. 
• For B2B, do not write that Shopify Plus is the only native option anymore. Shopify B2B is now available on Basic, Grow, Advanced, and Plus, with feature depth depending on plan. 

Black Friday and Cyber Monday are still two of the biggest sales moments for Shopify merchants. For 2026, Black Friday falls on Friday, November 27, 2026, and Cyber Monday falls on Monday, November 30, 2026. Thanksgiving in the US is on Thursday, November 26, 2026. 

For many Shopify stores, BFCM is not just a one-day sale anymore. Stores often start teasing offers in early November, launch early access campaigns before Black Friday, and continue selected deals through Cyber Monday or the week after. This matters for both B2C and B2B stores.

Retail customers are looking for deals, bundles, gifts, and faster checkout. Wholesale and B2B buyers may also use this period to restock, place larger orders, unlock volume discounts, or buy inventory before the holiday season.

In this guide, we will cover how to prepare your Shopify store for Black Friday and Cyber Monday 2026, including product selection, landing pages, discounts, wholesale pricing, inventory, shipping, email, and a practical checklist.

What is Black Friday?

Black Friday is the day after Thanksgiving in the United States.

It has become one of the biggest shopping events of the year, both offline and online. Retailers, ecommerce brands, marketplaces, and Shopify stores use this period to run limited-time offers, bundles, discounts, early access campaigns, free shipping offers, and holiday deals.

For ecommerce stores, Black Friday is usually part of the larger BFCM period, which includes Black Friday and Cyber Monday.

In 2026, the key dates are:

When does it start?

Black Friday 2026 officially falls on Friday, November 27, 2026. But most ecommerce brands should not wait until that day to start preparing or promoting.

A practical BFCM timeline can look like this:

• September to early October: finalize products, offers, margins, inventory, shipping rules, and campaign plan
• Mid to late October: prepare landing pages, email flows, creative assets, discount codes, tracking, and app setup
• Early November: start teaser campaigns, waitlists, gift guides, early access lists, and wholesale buyer outreach
• Week of November 23: launch early access or VIP offers
• November 27: run main Black Friday offers
• November 30: run Cyber Monday or final-chance offers
• After Cyber Monday: run last-chance, restock, thank-you, win-back, and post-purchase campaigns

For B2B stores, start earlier than a normal retail store. Wholesale buyers may need time to approve budgets, confirm stock, place larger orders, and plan shipping.

The Advantages of Black Friday for Both B2C and B2B Shopify Store Owners

Black Friday provides many great opportunities for both B2C and B2B ecommerce store owners to increase their sales, onboard new customers, get repeat orders, and many more. 

This event comes only once a year and it provides a chance to earn big bucks. Also, the Shopify platform helps merchants reach out to millions of potential customers who might be interested in buying from them during this mega-sale event.

Here are a few more reasons why Shopify Black Friday is beneficial for both B2B and B2C store owners:

How to create a successful B2C and B2B Shopify Black Friday store? 

Preparing a Shopify store for Black Friday is not only about adding a discount code.

You need to choose the right products, create clear offers, test the landing page, check checkout, prepare inventory, update shipping timelines, and make sure buyers understand the offer.

If you sell B2B or wholesale, you also need to prepare buyer-specific pricing, volume discounts, MOQ rules, payment terms, bulk ordering, and wholesale shipping rules.

Shopify B2B can now support many B2B workflows across Basic, Grow, Advanced, and Plus. Apps are still useful when you need customer tag pricing, locked products, login to view price, signup forms, or more flexible discount rules.

Step #01 – Choose your products carefully

Do not put your entire store on sale without checking margins. Start with products that make sense for BFCM:

• Bestsellers
• High-margin products
• Giftable products
• Bundles or kits
• Seasonal products
• Slow-moving products you want to clear
• Products with enough inventory
• Products that bring repeat purchases

Use past sales data, inventory reports, product margins, Google Trends, search data, and customer behavior to decide what should be included.

For B2B stores, also look at wholesale reorder history. If retailers regularly reorder certain SKUs, BFCM can be a good time to offer volume discounts, restock bundles, or starter kits.

Step #02 – Create a dedicated landing page for Black Friday

Once you’ve chosen the products you want to sell, it’s time to set up your shop page to display your products on the Black Friday offer.

Creating a new page with the support of a third-party drag-and-drop page builder to save time and cost is a wise choice for you. You can consider using GemPages – the top-ranked Shopify page builder that helps you build any Shopify page smarter and faster. No coding is required. Especially, GemPages provides a wide range of pre-made Shopify Black Friday templates and 100+ sales & marketing elements to enhance your online store’s performance in this biggest sale of the year.

You can also use other 3rd party page builder apps such as Shogun or Pagefly to create a new page on your Shopify.

Further, you can title this page as “Black Friday Sale” or something similar. And this will be the landing page for all your Black Friday offers, discounts, and deals.

Step #03 – Set up your Shopify Black Friday discounts

Now, it’s time to set up discounts on your products for the Shopify Black Friday sale. 

You can offer discounts on individual products, bundled offerings, shipping, or on the entire order amount.

To do this you can create a discount coupon code, offer a % discount, or a flat price discount and display this information on every product page manually.

To automate this process, you can use the Wholesale Pricing Discount B2B app and create a Dedicated Wholesale Section (DWS) for this Black Friday and Cyber Monday event.

For gift sets, kits, and Black Friday bundles, compare bundle apps for Shopify before finalizing your offer setup.

The Wholesale Pricing Discount B2B app also allows you to run a combined B2B and B2C store from a single Shopify online store without needing to upgrade to the Shopify Plus plan.

Step #04 – Customize your store design for a better user experience

You can also customize your store’s design for Shopify Black Friday and Cyber Monday. This includes adding high-contrast images, graphics and a countdown timer that grabs attention and create a sense of urgency. Go through the checklist to learn more about how to customize your store for the Black Friday and Cyber Monday events.

Step #05 – Promote your store

Once you’ve set up your BFCM Shopify store, added discounts, and customized its design, it’s now time to start promoting your store. You can do this by using different promotional techniques such as posts on social media, marketing emails, and even paid advertising on search engines.

Here’s a complete guide that will help you market your store:
Shopify Marketing – All You Need to Know

Shopify Black Friday Checklist for B2B and B2C store owners

With these simple tips, you can easily customize your Shopify store for the Black Friday and Cyber Monday events. This will help you increase sales and reach your business goals. 

• Start the sale on your Shopify store in early November.
• Use images and graphics that highlight the BCFM discounts and offers.
• Optimize your Shopify store for mobile devices.
• Have plenty of stock.
• Offer discounts using coupon codes or using a Shopify wholesale app.
• Add an announcement bar at the top about discounts and free shipping.
• Add a countdown timer to shorten the customer buying cycle.
• Offer Net Payment Terms for B2B or Wholesale orders (Buy now, pay later).
• Integrate multiple payment gateways to accept payments.
• Offer wholesale checkout option for store pickups and delivery of products.
• Include shipping costs in your product price and offer sitewide “free shipping”.
• Prepare a marketing strategy for paid ads, influencer marketing and other promotional activities.
• Leverage the power of social media.
• Segment your email subscribers and plan an email marketing strategy.
• Upsell and cross-sell your products.
• Add a sales and support chat to talk with your customers in case they have any questions.

Be Ready!

Ready or not, Black Friday is coming and it could be a huge turning point for your profit and loss balance sheet. So make sure you implement all the important things in your Shopify store to take advantage of the influx of traffic and sales. Make sure your products are well-priced, have plenty of stock, and use effective marketing strategies to draw in customers. 

We hope that this guide will help you and your friends get ready for the big day (& month)!

Good luck 🙂 

Frequently Asked Questions