How to Offer Volume Discount on Shopify Store? [2026]

Key Takeaways

• Volume discounts lower the per-unit price when customers buy more. Works for both B2B and B2C.
• Shopify now offers native quantity price breaks through B2B catalogs on all plans. Not just Plus anymore.
• For tag-based pricing, per-variant discounts, or volume pricing visible to all visitors (not just B2B company accounts), apps like Wholesale Pricing Discount B2B cover those gaps.
• Shopify’s built-in discount codes still work for basic promotions, but they need manual code entry at checkout.

A lot has changed since Shopify opened up native B2B features to all plans in April 2026. Merchants now have three ways to set up volume pricing: Shopify’s own quantity price breaks, third-party apps, and manual discount codes.

Here, in this article, we will discuss the different ways that you can offer volume discounts to your customers and explain how to set them up.

What is a volume discount?

Volume discount is a pricing strategy where businesses offer lower prices to customers who purchase larger quantities of a product. This type of discount is often used to encourage customers to buy more or to move inventory that is not selling well.

In most stores, this shows up as a pricing table on the product page. A buyer sees that 1-9 units cost $20 each, 10-24 units cost $17 each, and 25+ units drop to $14. No coupon needed. The incentive sits right on the page.

Read Also

• 12 Must Have Shopify Discount Apps For Your Store
• Shopify Wholesale Guide (2026): Pricing, Discounts, and B2B Setup

Why offer volume discounts to your customers?

There are many reasons why you might want to offer volume discounts on Shopify stores. For example, volume discounts can:

• Encourage customers to buy more of a product
• Increase sales and revenue
• Attract new customers to your store
• Move inventory that is not selling well

For B2B buyers specifically, volume pricing is expected. A retailer restocking 50 units will almost always buy more if the margin improves at 100. On the merchant side, higher order values bring down per-order fulfillment cost and build stickiness with repeat buyers.

Can I offer volume discount on Shopify store?

Yes, you can offer volume discounts on your Shopify store!

There are two different ways to do this:

1. Using Shopify’s native B2B quantity price breaks (available on all plans since April 2026)
2. Using a third-party Shopify volume discount app.
3. Creating a discount code in the Shopify dashboard

Each one fits a different setup. Native B2B works if you already use Shopify’s company profiles and B2B catalogs. A third-party app gives more control when you need tag-based pricing, per-variant discounts, or volume pricing visible to regular visitors too. Discount codes are the simplest but need manual entry at checkout.

Types of volume discounts and examples

There are two main types of volume discounts: quantity-based discounts and tiered discounts. Let’s take a look at each type of discount and some examples of how they can be used.

[a] Quantity Discounts or Quantity Breaks

Quantity discounts are based on the number of items that a customer buys. For example, you might offer a customer a quantity discount if they purchase more than 5 items from your store. 

Quantity discounts often have tiers, so the more items a customer buys, the greater the discount that they receive. If you sell products in bulk, quantity-based discounts are a great way to sell products quickly by encouraging customers to make a purchase.

Example: Buy 10-24 units at $18 each (10% off). Buy 25-49 units at $16 each (20% off). Buy 50+ at $14 each (30% off). Common in B2B wholesale where buyers restock in predictable quantities.

[b] Tiered Discounts

Tiered discounts are based on the total amount that a customer spends on your store. 

Example: You might offer a tiered discount where customers who spend more than $100 receive a 20% discount, and customers who spend more than $500 receive a 30% discount.

Cart-total tiered discounts work well for stores with a wide catalogue. Instead of tying the break to one product’s quantity, you reward the overall order size. Useful for B2C seasonal promotions and B2B mixed orders alike.

How to set up a volume discount on Shopify?

There are two ways that you can offer volume pricing and discounts on Shopify: using the built-in discount feature or using any third-party volume discount app. Let’s take a look at both methods.

1. Using Shopify’s native B2B quantity price breaks

Since April 2026, Shopify has made B2B features available on all plans, including quantity price breaks inside B2B catalogues.

To set this up:

• Go to your Shopify admin. Navigate to Customers > Companies.
• Create a company profile for your B2B buyer, or use an existing one.
• Go to Products > Catalogs and create a B2B catalog.
• Inside the catalog, select a product and add quantity price break rules. For example: 10+ units at $17, 25+ units at $14.
• Assign the catalog to the relevant company.

When that B2B customer logs in, they see the quantity pricing table on the product page. No code entry, no app required.

Where this falls short: Native quantity pricing only applies to customers assigned to B2B company profiles. It does not work for general visitors, tagged customers, or cart-total tiered discounts. If you need volume pricing visible to everyone on your storefront, you will need a third-party app.

Read Also – Shopify B2B on All Plans: Everything You Need to Know

2. Using a Shopify volume discount app

For volume discounts beyond what native B2B handles, the Wholesale Pricing Discount B2B app by Wholesale Helper fills the gaps. This includes tag-based volume pricing (specific customer tags see specific price breaks), per-variant quantity discounts, volume pricing visible to all storefront visitors, and cart-total tiered discounts.

The app works on all Shopify plans. It does not require company profiles to function, and it runs alongside native B2B if you want to use both.

Once you have installed and activated the app, you can follow the instructions mentioned and set up your volume discounts.

3. Using the built-in Discounts feature

This is the simplest method, but also the most limited. Discount codes require the buyer to type a code at checkout. There is no pricing table on the product page. Good for one-off promotions, not for ongoing volume pricing.

• From your Shopify admin, go to Discounts.
• Click Create discount button.
• Select a discount type.

• For example, if you want to create discounts for products then click on the Amount off products option.

• In the Discount code placeholder, enter a name for your discount code. By applying this discount code at the checkout, your customer will get the offered discount.
• In the Discount type section, select Fixed amount or Percentage.
• In the Apply discount to section, select All items in the collection or Specific collection.
• In the Products/Collections section, click Add Products/collection and select the collections that you want to offer the discount on.

Note: If you want to offer a discount on all products in your store, select All items in the collection.

• Enter the minimum purchase requirements for this discount coupon to be valid and working, such as the minimum purchase amount and minimum quantity of items.
• Choose the discount code usage limit.
• Select the Active dates for this discount group to be activated. 
• Click Save.

After creating this discount coupon (group), you will be prompted with a notification with a publicly shareable link. You can share this link with your customers or on your social media and display your product discount to your customers.

Your customers can now use the discount code that you created to get a volume discount on your products.

Summing up

Offering a volume discount on your Shopify store can be an effective way to increase sales and bring in more customers. You now have three options to set it up. If you already use Shopify’s B2B catalogs and company profiles, native quantity price breaks are the cleanest starting point. If you need volume pricing for tagged customers, all visitors, or want control over how discounts display on product pages, the Wholesale Pricing Discount B2B app handles that. And for basic one-off promotions, Shopify’s discount codes still work.

Most stores running both B2B and B2C end up using a combination. Native B2B for company accounts. An app like WPD for everything else.