Whether you are running a retail or wholesale business on Shopify, offering volume discounts to your customers helps you sell more products and further strengthen your relationship with your B2B and B2C buyers. If you are looking to offer a volume discount on Shopify store for your products then you have landed at the right place!
Here, in this article, we will discuss the different ways that you can offer volume discounts to your customers, and explain how to set them up.
What is a volume discount?
Volume discount is a pricing strategy where businesses offer lower prices to customers who purchase larger quantities of a product. This type of discount is often used to encourage customers to buy more, or to move inventory that is not selling well.
Read Also: 10 Must Have Shopify Discount Apps For Your Store
Why offer volume discounts to your customers?
There are many reasons why you might want to offer volume discount on Shopify store. For example, volume discounts can:
- Encourage customers to buy more of a product
- Increase sales and revenue
- Attract new customers to your store
- Move inventory that is not selling well
Can I offer volume discount on Shopify store?
Yes, you can offer volume discounts on your Shopify store!
There are two different ways to do this:
- By creating a discount code in the Shopify dashboard
- Using a third-party Shopify volume discount app
Types of volume discounts and examples
There are two main types of volume discounts: quantity-based discounts and tiered discounts. Let’s take a look at each type of discount, and some examples of how they can be used.
[a] Quantity Discounts or Quantity Breaks
Quantity discounts are based on the number of items that a customer buys. For example, you might offer a customer a quantity discount if they purchase more than 5 items from your store.
Quantity discounts often have tiers, so the more items a customer buys, the greater the discount that they receive. If you sell products in bulk, quantity-based discounts are a great way to sell products quickly by encouraging the customers to make a purchase.
Example: 15% off when your customers add 3 exact same products into their carts. 20% off when they add 5 exact same products into their cart.
[b] Tiered Discounts
Tiered discounts are based on the total amount that a customer spends on your store.
Example: You might offer a tiered discount where customers who spend more than $100 receive a 20% discount, and customers who spend more than $500 receive a 30% discount.
Offer Wholesale Pricing & Volume Discounts on Your Shopify Store
Try the Wholesale Pricing Discount app for Free!
How to set up a volume discount on Shopify?
There are two ways that you can offer volume pricing and discounts on Shopify: using the built-in discount feature or using any third-party volume discount app. Let’s take a look at both methods.
1. Using the built-in Discounts feature
If you want to offer volume discounts using the built-in discount feature, you will need to create a discount code for customers who purchase a certain quantity of a product. To do this, follow these steps:
- From your Shopify admin, go to Discounts.
- Click Create discount button.
- Select a discount type.
- For example, if you want to create discounts for products then click on the Amount off products option.
- In the Discount code placeholder, enter a name for your discount code. Ny applying this discount code at the checkout, your customer will get the offered discount.
- In the Discount type section, select Fixed amount or Percentage.
- In the Apply discount to section, select All items in the collection or Specific collection.
- In the Products/Collections section, click Add Products/collection and select the collections that you want to offer the discount on.
Note: If you want to offer a discount on all products in your store, select All items in the collection.
- Enter the minimum purchase requirements for this discount coupon to be valid and working – such as minimum purchase amount and minimum quantity of items.
- Choose to select discount code usage limit.
- Select the Active dates for this discount group to be activated.
- Click Save.
After creating this discount coupon (group), you will be prompted with a notification with a publicly shareable link. You can share this link with your customers or on your social media and display your product discount to your customers.
Your customers can now use the discount code that you created to get a volume discount on your products.
2. Using a Shopify volume discount app
Alternative to Shopify Plus which offers all the required features to transform your Shopify store for B2B wholesale experience, you can also use a third-party Shopify volume discount app such as Wholesale Pricing Discount.
Read this guide to know more: Volume Discount Percent calculations
Once you have installed and activated the app, you can follow the instructions mentioned and set up your volume discounts.
Offer Wholesale Pricing & Volume Discounts on Your Shopify Store
Try the Wholesale Pricing Discount app for Free!
Summing up
Offering a volume discount on your Shopify store can be an effective way to increase sales and bring in more customers. By offering a percentage off for customers who purchase multiple items, you can encourage people to buy more of what they need or want. This strategy can also help you move inventory that may be sitting around taking up space. Hope this article has helped you set up and offer volume discounts on your Shopify store.
