Key Takeaways
- Product bundles help Shopify stores sell multiple products together, often at a discount.
- Common bundle types include fixed bundles, multipacks, mix-and-match bundles, build-a-box bundles, BOGO offers, and quantity breaks.
- Shopify has its own free Shopify Bundles app, but it is mainly useful for fixed bundles and multipacks.
- For mix-and-match bundles, build-a-box flows, subscription bundles, advanced upsells, or stronger customization, third-party bundle apps are usually more useful.
- Inventory handling matters. A good bundle setup should reduce stock properly from the individual products inside the bundle.
- Always check pricing, ratings, app limits, theme compatibility, and support before installing a bundle app.
- For wholesale stores, bundles can work well for starter kits, sample packs, case packs, product sets, and retailer onboarding offers.
In today’s lucrative online shopping industry, brands are providing huge offers and discounts on their products in order to sell them as quickly as possible and generate revenues by making more sales. These offers and discounts include free shipping, discounts on purchasing a certain quantity of products, BNPL options, and bundle deals at special prices. These tactics make online stores more attractive and appealing to customers.
This article will focus solely on the strategy of offering bundle products on Shopify as a way to encourage customers to make more purchases. Specifically, we want to help Shopify merchants set up and offer bundle deals to their customers in their stores. We will also discuss some of the best bundle apps for Shopify. So, keep reading!
Read Also:
- 10 Must Have Shopify Discount Apps For Your Store
- Best Shopify Wholesale Apps in 2026 For Your Store
What is a bundle offering?
A bundle offering is a package of multiple products sold together at a discounted price. As a bundle offering, customers can get multiple high-priced products at a much lower price. This helps customers save more and encourages them to buy more products from your stores.
This type of promotion was popularized by the “buy one get one free” (BOGO) and “buy three for the price of two” (B3G2) offers.
For Shopify merchants, there are a number of bundle apps available that can help them set up bundle deals easily on their store without any technical knowledge or coding.
Types of bundle offerings available for merchants
Basically, the goal of the bundle offering is to sell two or more products together at a discounted price. However, there are two types of bundle offering that allows merchants to customize their products according to customer demand.
- Mixed bundle: This type of bundle offering allows merchants to list multiple products from different categories, such as DVD and books. It enables customers to pick their own combination of products for the bundle.
- Fixed bundle: In this type of bundle offering, merchants can create a pre-set package of products that are always sold together at a discounted price. Fixed bundles are easy to setup and customers don’t have to pick the products themselves.
Benefits of offering products in bundles to your customers
Offering any kind of discount to your customers always help you increase sales in your store, but bundle offer provides even more flexibility for both customers and merchants.
For customers, it allows them to buy multiple products at a reasonable price, while merchants can sell more products in a single order.
There are numerous other advantages of offering bundles to your customers. Some of them are as follows:
Raised customer loyalty
Customers always prefer buying from stores that provide bundle deals. Offering bundle discounts helps you build a strong relationship with your customers and increase their loyalty.
Higher average order value (AOV)
Bundles can boost the average order value for merchants by motivating customers to purchase multiple products in a single go, ultimately increasing profits and product sales.
Better profitability
When you offer discounts on bundles, it not only increases sales but also helps you reduce inventory costs thus increasing the overall profitability of your store.
Now that we understand the basics of bundling, let’s see how bundle offerings/apps for Shopify work.
Bundle apps for Shopify – What does it mean?
Shopify, as an e-commerce ecosystem, offers various categories of third-party apps in its app store. One such category is bundle apps. A bundle app on Shopify is a tool that helps merchants easily create product bundles and offer discounts on them to their customers.
The bundle apps come with various advanced features like flexible pricing, discounts based on order quantity and more. They also provide powerful analytics tools that help store owners understand which products are selling the most in a bundle.
Is it possible to create Shopify bundle products without app? (Steps on how to do it)
Yes, but with limits. Shopify now has its own free Shopify Bundles app. It is a first-party Shopify app and is available on all Shopify plans. It lets merchants create fixed bundles and multipacks from the Shopify admin.
This is a good option if you only need simple fixed bundles.
For example:
- One skincare set
- One multipack
- One product kit
- One gift set with fixed products
But it is not enough for every bundle use case.
Shopify Bundles app does not support mix-and-match bundles. Shopify also notes that product bundles need an upgraded checkout, and stores using checkout.liquid customizations are incompatible with product bundles.
There are also other limitations. Shopify says bundles are not compatible with purchase options such as subscriptions, pre-orders, and try-before-you-buy. Bundles also do not have their own shipping profiles, and shipping rates are calculated from the individual products inside the bundle.
So, use Shopify Bundles if you need a basic fixed bundle or multipack.
Use a third-party bundle app if you need mix-and-match bundles, build-a-box, advanced upsells, subscription bundles, BOGO, stronger design control, advanced inventory handling, or more flexible discount rules.
Basic steps with Shopify Bundles
- Install the free Shopify Bundles app.
- Go to Apps > Bundles in Shopify admin.
- Click Create bundle.
- Select the products you want to include.
- Adjust quantities or variants if needed.
- Save the bundle.
- Add product details.
- Publish the bundle to the right sales channels.
8 Best Bundle Apps For Shopify in 2026
There are plenty of bundle apps available in the Shopify app store. You can look at it by simply typing ‘bundle’ in the search box. Most of these apps are free to install but with limited features. To get access to more features like upsells and discounts based on order quantity, you will have to opt for their premium plans.
Here are the top 7 bundle builder apps for Shopify that offer great features:
1. Frequently Bought Together CBB
Frequently Bought Together CBB is one of the most installed Shopify bundle apps in the app store. This popular app allows Shopify merchants to embed a section of frequently brought together items where all the relevant products are shown to the buyer at discounted rates. This encourages buyers to make an impulse purchase by adding all the relevant products to their carts.
Features
- Display products automatically using AI-based recommendations
- Create your own bundle using AI-based recommendations
- Offers four types of bundle discounts
- Theme customization options to display bundles
- Works smoothly
Pricing and Reviews
- Pricing: Free plan available. Paid plans start at $9.99/month.
- Rating – 4.9 ⭐
- Reviews – 1,092
2. Easy Bundle Builder
Easy Bundle Builder is one of the highly rated Shopify bundle apps in the app store. This app allows Shopify merchants to create fully customizable bundle builders with gamified experiences, enabling customers to mix and match products, build gift boxes, and create personalized bundles that significantly boost average order value.
Features
- Gamified bundle builder with fully customizable layouts and templates
- Multiple bundle types: Fixed price, discounted, mix-and-match, and subscription bundles
- Display bundles on product pages or dedicated bundle pages
- Multiple discount rules, including tiered discounts, fixed pricing, and free gifts
- Real-time inventory sync and 3PL fulfillment integration
- Multi-language and multi-currency support (Plus plan and above)
- Developer-friendly SDK for custom bundle designs
- Mobile-optimized designs with a variety of templates
Pricing and Reviews
- Pricing – Free to install for up to $500 in bundle sales/month. Paid plans start at $49/month.
- Rating – 4.9 ⭐
- Reviews – 915
3. UFE Cross Sell & Upsell Bundle
UFE Cross Sell & Unsell Bundle is another widely used bundle app for Shopify. This app lets Shopify merchants create bundles and cross-sell and upsell their products on discounts. It also provides you to easily create an upsell and cross-sell flow using their dashboard and settings.
Features
- Display different kinds of pop-ups to upsell products at different places in the store
- Offer volume discounts, product bundles and frequently brought together options from one place
- Many customization options with nice UI features
- Compatible with Shopify Markets
Pricing and Reviews
- Free Forever – Free upto 50 orders per month, paid plan starts from $9.99/month
- Rating – 4.8 ⭐
- Reviews – 491
4. Bundler ‑ Product Bundles Apps
Bundler app for Shopify is a great app built for Shopify merchants to increase their product sales by displaying products in bundles with discount rates. This app is rated 4.9/5.0 and has over 2,233 reviews – which makes this app highly reliable. It offers some really amazing features to offer bundle deals on Shopify.
Features
- Create and display bundles with multiple discounts and quantity-based pricing
- Offer percentage discounts, tiered discounts, and more
- Very much compatible with subscription apps
- Different types of bundles such as frequently brought together, mix and match bundles, classic bundles, fast bundle upsell, etc.
- Landing pages and custom bundle image
Pricing and Reviews
- Free Plan – Free, Paid plans start from $9.99/month
- Rating – 4.9 ⭐
- Reviews – 2,233
5.Rebolt Bundles | BOGO | Upsell
Rebolt Bundle Product Discount is another popular bundle app for Shopify store owners that provides you with a lot of features and customization options to create bundles on your Shopify stores and increase your AOV. It proposes features like product upsells, cross-sells, and tracking of all bundle purchases using analytics. Let’s look at more features below.
Features
- Create unlimited bundle deals and offer discounts on the same
- Product bundles, mix & match bundles and quantity breaks
- Add a frequently brought together section and bundle offering popups
- Bundle widget customization to match your brand colors
- Easily integrates with page builder apps, upsell apps and side cart apps
Pricing and Reviews
- Free – Free Plan for development stores, paid plans start from $19.99/month
- Rating – 4.8 ⭐
- Reviews – 556
6. Wide Bundles ‑ Quantity Breaks
Wide Bundles is a powerful bundle builder app for Shopify store owners that allow them to offer bundles, bogo, and quantity breaks on their stores. It comes with only a single plan with a sufficient number of features that are required to offer full bundle deals.
Features
- Add a bundle offer to all of your products to increase AOV
- Bundle widget customization options
- Add a description and custom text to increase your chances of a sale
- Easy integrations with apps like cart apps, upsell apps, etc.
Pricing and Reviews
- Free to install, paid plans start from $14.99/month
- Rating – 4.9 ⭐
- Reviews – 276
7. Zoorix: Product Bundles
Zoorix bundle app for Shopify provides you the AI-based product recommendations to create bundles on your store. This app also helps you with multiple types of bundle deals, a custom bundle promotion page, and much more. Now, let’s look at its key features below.
Features
- Cross-sell with AI or manually picked recommendations
- Mix & match bundles with a dedicated bundle promo page
- Fixed, percentage, volume discounts, quantity breaks, and more
- Variant level customization
- Easy integration with cart drawers
Pricing and Reviews
- Free for development store, paid plan starts from $7.99/month
- Rating – 4.9 ⭐
- Reviews – 389
8.Amplify | Bundles & Upsell
PickyStory can help you create bundles and upsell offers that increase your revenue. These offers will be displayed at strategic points in your customer’s journey. You can also create customized bundle deals with manual or AI-based product recommendations.
Features
- Offer custom bundle offers and predefined products bundle with discounts
- BOGO, frequently bought together section and mix & match
- Free shipping, gifts with progress bar
- 24/6 live chat support
Pricing and Reviews
- Pay as you grow plan– $99.50/month
- Rating – 4.5 ⭐
- Reviews – 525
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Conclusion
Bundling is an age-old concept, it remains one of the most effective marketing and sales strategies used by e-commerce businesses to increase their Average Order Value (AOV) and revenue. Implementing Bundle apps on your Shopify store will help you easily setup product bundles and discounts for your customers. These apps can help you boost your sales and average order value without the need for technical or coding skills. To choose the right bundle app for your Shopify store, compare different options based on their pricing plans and features. Keep selling!
Frequently Asked Questions
What is a Shopify bundle app?
A Shopify bundle app helps merchants create offers where two or more products are sold together. Depending on the app, this can include fixed bundles, mix-and-match bundles, build-a-box bundles, BOGO offers, quantity breaks, volume discounts, and frequently bought together sections.
Can I create product bundles on Shopify without a third-party app?
Yes. Shopify has its own free Shopify Bundles app for fixed bundles and multipacks. It is available on all Shopify plans, but it has limitations and does not support every bundle type.
Does Shopify Bundles support mix-and-match bundles?
No. Shopify’s eligibility docs say the Shopify Bundles app does not support mix-and-match bundles. For mix-and-match bundles, merchants should use a third-party bundle app or build a custom bundle offering with Bundles APIs on Shopify Plus.
What is the best bundle app for Shopify?
There is no single best bundle app for every store. Frequently Bought Together is good for related product recommendations. Easy Bundle Builder is good for build-a-box bundles. Bundler is good for a flexible low-cost setup. UFE, Rebolt, Zoorix, Wide Bundles, and Amplify are useful when you need upsells, quantity breaks, BOGO, or more advanced offers.
Do Shopify bundle apps help with inventory?
Many bundle apps help with inventory, but the exact behavior depends on the app. Shopify says bundle inventory is based on the inventory levels of the products inside the bundle, and the product with the lowest inventory level determines how many bundles can be sold.
Are bundles good for wholesale stores?
It depends. Shopify says product bundles are not compatible with purchase options such as subscriptions, pre-orders, and try-before-you-buy, and are not compatible with the Shopify Subscriptions app. Some third-party apps may support specific subscription bundle workflows, so check app compatibility carefully before setting this up.
