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Native B2B is now free on Basic, Grow and Advanced. Here is exactly what it covers, the walls you hit as wholesale grows, and how Wholesale Helper apps fill those gaps without a $2,300/mo Plus upgrade.
Since April 2, 2026, every paid Shopify plan includes native B2B: company profiles, up to 3 catalogs, volume pricing, quantity rules and net terms. It is enough for a few accounts on 1 to 3 price lists. You need a wholesale app when you want more than 3 price tiers, a self-serve signup form, hidden prices for guests, cart-level discounts or minimums, POS wholesale pricing, or a bulk order form. Shopify Plus solves only some of these, from $2,300/mo.
Native B2B locked to Shopify Plus. Everyone else used wholesale apps.
Basic, Grow and Advanced get companies, 3 catalogs, volume pricing, net terms, vaulted cards.
Unlimited catalogs, direct company assignment, deposits and partial payments stay Plus only.
Start native, then layer apps only where native stops. No replatforming, no Plus.
Native B2B is more capable than most 2025 comparisons admit. If this list covers your wholesale rules, start here and keep your money.
Available on Basic, Grow, Advanced and Plus. Not on Starter or Retail. Requires new customer accounts and the new Shopify Markets.
Companies, locations, buyer roles
% off or fixed prices, via Markets
Up to 10 price breaks per product
Min, max, increment per variant
Net 7 to 90, due on fulfillment
Self-serve reorder, quick order list
Per company location
Automation on B2B objects
The limit is 3 catalogs across all B2B markets combined, not 3 per market. Bronze, Silver and Gold use it up. Everything after that needs Plus or an app.
Sorted by how often merchants hit them. Each gap maps to one Wholesale Helper app, so you only pay for what you need.
Native: 3 catalogs total. Fourth tier means Plus.
Native: Shopify Forms collects requests. No auto-tag, no auto-approve, no company created.
Native: all or nothing, on a dedicated B2B store only. No per-page or per-collection locks.
"Spend $1,000, get 10% off" has no native mechanism. Volume pricing is per product only.
Native rules stop at the variant. No "$500 minimum order" per customer group.
Everyone in a catalog sees the same price. One negotiated rate burns a catalog.
Trade shows and showrooms fall outside native B2B entirely.
Accelerated checkout is disabled at native B2B checkout.
Shipping rates are not B2B-aware. No free shipping for Gold only.
Native quick order list works per product page, not across hundreds of SKUs.
Also native-only limits with no app fix: subscriptions on B2B orders, local delivery at B2B checkout, 500 line items per order. Deposits and partial payments need Plus.
18 capabilities that decide real wholesale setups. Swipe on mobile.
| Capability | Native B2BBasic, Grow, Advanced | Shopify PlusFrom $2,300/mo | Native + Wholesale HelperAny paid plan |
|---|---|---|---|
| Pricing | |||
| Wholesale price tiers | 3 catalogsAcross all markets combined | Unlimited catalogs | Unlimited groupsBy customer tag or B2B company (Wholesale Pricing Discount B2B) |
| Per-customer pricing | NoCosts a whole catalog | YesDirect catalog per company | YesPer-customer price overrides |
| Tag-based pricing | No | No | Yes |
| Volume / quantity breaks | Per productUp to 10 breaks | Per product | UnlimitedPlus tiers by order value |
| Cart-level discounts | No | No | YesCart value and quantity triggers |
| Wholesale-only discount codes | PartialOff by default, applies to everyone | Partial | Yes |
| Bulk pricing import | Per catalog CSV | Per catalog CSV | Store-wide CSV |
| Access and onboarding | |||
| Self-serve signup + approval | ManualShopify Forms request only | Manual | YesAuto-approve, EU VAT ID check |
| Hide prices / lock content | Whole store onlyDedicated B2B store | Whole store only | GranularPrices, products, collections, pages, URLs (Wholesale Lock Manager B2B) |
| Ordering | |||
| Order minimums | Per variant | Per variant | Per customer group |
| Catalog-wide bulk order form | Per productQuick order list | Per product | YesOne-page form + reorder (WSH Order Form & ReOrder) |
| Payments and checkout | |||
| Net payment terms | Net 7 to 90 | Net 7 to 90 | Net 15/30/60 |
| Deposits / partial payments | No | Yes | Not coveredUse Plus if critical |
| Shop Pay / Apple Pay for buyers | No | No | Yes |
| Wholesale shipping by tier | No | No | Yes |
| Channels and global | |||
| Shopify POS wholesale pricing | No | No | YesWholesale Pricing Discount B2B, Global plan |
| Multi-currency wholesale | Via catalogsUses up your 3 | Yes | YesNative Markets integration |
| Works with B2B companies | Native | Native | YesDiscount groups by company |
| Cost | |||
| Monthly cost | $39 to $399Your plan | From $2,300 | Plan + from $24.99 |
Wholesale Helper features vary by app plan. Checked October 2026.
Monthly cost, Shopify Basic billed monthly. Bar length is to scale.
Unlimited groups, minimums, signup form
Variant pricing, net terms, VAT check, shipping rules
Cart discounts, per-customer prices, company groups
Multi-currency, Markets, POS, auto tax-exempt
Wholesale Pricing Discount B2B targets discounts directly at Shopify B2B companies and assigns orders to the buyer's company, so nothing you set up natively is wasted.
Answer top to bottom. The first "yes" tells you what to add.
One wholesale price, net 30, onboarded by email. Native covers it all.
Gold, Silver, Bronze, Distributor, VIP. Tiers 4 and 5 break native. Wholesale Pricing Discount B2B tags fix it.
Retail shoppers must not see trade prices or the trade collection. Locks per page.
Buyers order 80+ lines weekly. A one-page order form replaces phone orders.
What they switched for, what native could not handle, and why they moved back to Wholesale Pricing Discount B2B.
"Makes it easy for our design and trade clients to see their actual pricing when logged in."
"Used it for many years. Anytime we have had issues, support has been very helpful."
Tiers, minimums, terms, who sees what.
Companies, catalogs, net terms. Free.
Use the gap map above to match each to an app.
Real tier, real minimum, real net 30 order.
Yes, on Basic, Grow, Advanced and Plus since April 2, 2026, at no extra cost. Starter and Retail are excluded. Feature depth still depends on your plan.
Only if you need something native cannot do: more than 3 price tiers, a self-serve signup with approval, hidden prices for guests, cart-level discounts or minimums, POS wholesale pricing, or a bulk order form.
Basic, Grow and Advanced allow 3 active B2B catalogs across all markets combined. Unlimited catalogs and direct company assignment require Shopify Plus.
Yes. Wholesale Pricing Discount B2B can target discount groups at Shopify B2B companies and assign orders to the buyer's company, so native records stay the source of truth.
Yes, by a wide margin. Wholesale Pricing Discount B2B starts at $24.99/mo on your current plan. Plus starts around $2,300/mo. Plus is only worth it for deposits, partial payments or enterprise-scale B2B.
Only by locking an entire dedicated B2B store to logged-in buyers. Hiding specific prices, products, collections or pages on a blended store needs an app like Wholesale Lock Manager B2B.
No. Native B2B pricing does not carry to POS. Wholesale Pricing Discount B2B's Global plan applies wholesale pricing on Shopify POS.
No. Companies, payment terms and order history stay in Shopify. Decide which tool owns pricing before installing so the two do not conflict.
Unlimited tiers, signup forms, cart rules and POS pricing on the plan you already have. 10-day free trial.
Last reviewed October 27, 2026.
