Wholesale Pricing Rules on Shopify: The Easy Guide (2026)

Last updated: November 9, 2026

Key Takeaways

• Wholesale pricing rules decide what each buyer pays: a store-wide discount, a price per product, a quantity tier, or a price for one account.
• Native Shopify B2B catalogs can take a percentage off, set fixed prices, add price breaks and enforce quantity rules. Below Plus, you get 3 active catalogs.
• Most stores need just three or four rule types. Start with a group discount, then add tiers and minimums.
• Wholesale Pricing Discount B2B (WPD) adds tag-based rules, collection rules, order-value tiers and per-customer overrides on any plan.
• Decide which rule wins before two rules overlap, and check margins at every tier.

Wholesale pricing rules on Shopify are the conditions that set a buyer’s price: who they are, what they buy and how much. You can build them with Shopify’s native B2B catalogs or with an app like Wholesale Pricing Discount B2B (WPD), which adds wholesale discount rules by customer tag on any plan from $24.99/month.

This guide covers the seven rule types, when to use each, how to set them up, and the mistakes that cause wrong prices at checkout.

What are wholesale pricing rules?

A pricing rule is an “if this, then that” for price. If a buyer is tagged wholesale, take 30% off.

If they order 50 units, drop the unit price. If it’s your biggest distributor, use their negotiated price list.

Rules let you set prices once instead of editing every order by hand. They also keep retail shoppers on full price while trade buyers see their own.

The 7 types of wholesale pricing rules on Shopify

Treat the numbers in this table as examples and base yours on your own margins.

Which wholesale pricing rule should you use?

• Just starting wholesale: one group discount plus an order minimum. That’s enough for many first wholesale accounts.
• Buyers order by the case: add quantity tiers that reward bigger orders with a cheaper unit cost. Our guide to tiered pricing on Shopify covers this in depth.
• Margins vary by category: use product or collection rules so low-margin lines don’t get the same discount as high-margin ones.
• A few large accounts: add per-customer prices for the ones you’ve negotiated with.
• Several buyer types: set up wholesale customer groups first, then attach rules to each group.

Native Shopify rules vs a wholesale pricing app

Since April 2026, Shopify’s B2B tools run on Basic, Grow and Advanced. Catalogs can lower prices by a percentage, set fixed prices, add volume pricing and enforce quantity rules.

The catch is scale. Outside Plus you get 3 active catalogs, attached to markets rather than to individual companies.

If two buyer groups share a market, they can’t get different native prices. See what Shopify B2B includes on every plan.

How to set up wholesale pricing rules on Shopify

These steps use customer tags and WPD. The same order works if you use native catalogs.

1. List your buyer types. Retailers, distributors, key accounts. Each becomes a customer group with its own tag.
2. Work out your floor price. For each product, add cost, fulfillment and payment fees. No rule should go below that.
3. Start with one group discount. Install Wholesale Pricing Discount B2B, create a group for your wholesale tag and set a store-wide percentage.
4. Add exceptions by product or collection. Lower the discount on thin-margin lines, raise it on overstock.
5. Add quantity tiers. Keep them to two or three breaks that match how buyers order, like case sizes.
6. Set minimums. An order minimum stops one-item orders at wholesale prices. Our minimum order quantity guide has the details.
7. Decide how rules combine. Choose whether wholesale prices can stack with discount codes, and which rule wins if two apply. Read how combining discounts works on Shopify.
8. Test every group. Create a test account in each group, then walk through a product page, the cart and checkout as that buyer.

Example: pricing rules for an apparel brand

This is how a small apparel brand might set rules for a tee that retails at $20. The numbers are an example only.

A boutique ordering 24 tees pays $12 each. A boutique ordering 60 pays $10.50. The distributor always pays $9.

Common mistakes with wholesale discount rules

• Too many rules. Every rule is something to maintain and test. Merge rules that differ by a point or two.
• Overlapping rules with no winner. If a group discount and a tier both apply, decide which one counts.
• Stacking with promo codes. A wholesale price plus a 20% code can wipe out your margin.
• Tiers that don’t match ordering habits. If buyers order in packs of 12, a 10-unit tier rarely gets used.
• Forgetting retail. Check a logged-out session to make sure retail shoppers still see full price.

Want the thinking behind the numbers? Our wholesale pricing strategy guide explains how to set them. Not on Plus? Our guide to running Shopify B2B without Plus covers the full setup.

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