About Fulcrum Coffee Roasters
Founded in 1998, and based in Seattle WA, Fulcrum Coffee Roasters is dedicated to crafting exceptional coffee experiences from farm to cup, empowering growers, businesses, and delighting consumers.
Fulcrum specializes in creating products and programs that support coffee communities and encourage sustainability. Moreover, Fulcrum is a one-stop shop providing all necessary products, professional barista training, machine service and maintenance.
The Problem
Complicated processes made it difficult to offer smooth shopping experience to wholesale buyers
Fulcrum Coffee Roasters faced a big challenge with their old wholesale app. It was hard to use and kept different parts of their business too separate. They needed a way to give special prices to different customers based on different, unique/arbitrary parameters.
Also, Fulcrum Coffee wanted to make online wholesale buying feel as easy as retail shopping.
This meant they had to figure out how to let wholesale customers see/not-see all the different products, prices, and important details smoothly during the ordering process.
They wanted every wholesale customer to have a personalized shopping experience by offering personalized pricing and discounts.
Their customers also wanted the flexibility to pay later on the net terms and not right when they ordered, which the old system couldn’t handle for them.
The Solution
Creating a customer experience that is tailored to their specific needs
~6 Hours
saved per week in processing wholesale orders manually
Wholesale Helper apps enabled Fulcrum Coffee Roasters to offer customized pricing and discounts tailored to each customer. This was especially important for rewarding their long-time customers, helping Fulcrum create a more personalized and loyal shopping experience.
The seamless compatibility between Wholesale Helper apps—and their ability to integrate with external tools—allowed Fulcrum Coffee to create a retail-like shopping experience for their wholesale customers, which was a top priority for them.
On top of that, the customization options made it easy to build tailored solutions for specific wholesale scenarios—something Fulcrum frequently needed while managing B2B orders on their Shopify store.
The Result – Before and After
| Before using WSH Apps | After Using WSH Appa | |
|---|---|---|
| Pricing Flexibility Options Provided by Old Wholesale App | Rigid pricing lists and structures, lacking customization options. | Individualized pricing for every customer, offering unparalleled flexibility. |
| Net-Payment Terms | No option to offer Net Payment – (Buy now pay later) | Ability to offer Net Payment terms with automated payment reminder emails etc. |
| App Compatibility | Minimal integration with external apps, leading to a broken user experience. | Extensive compatibility with external apps, ensuring an integrated user experience. |
“Amazing support, love that! The apps all play well together – it’s easy to build a solution to a specific scenario. Apps also integrate well with external apps, extending the end-user experience”.
Get Started with Wholesale Helper
Powering the Future of B2B Commerce on Shopify
We hope you enjoyed this B2B on Shopify case study powered by Wholesale Helper apps—and we can’t wait to help you build a smarter, more profitable wholesale business.
