Wholesale Pricing Discount B2B vs Massy B2B Wholesale Pricing [2026]

Key Takeaways

• Wholesale Pricing Discount B2B starts at $24.99 per month and allows unlimited customers and tag groups from its Basic plan.
• Massy can be started for free if the store only needs a very small wholesale setup.
• Wholesale Pricing Discount B2B includes payment terms starting at $44.99 per month. Massy adds Net 15, 30, and 60 terms to its $129 Plus plan.
• Shopify POS wholesale pricing is available on Wholesale Pricing Discount B2B Global at $64.99 and Massy Plus at $129.
• Wholesale Pricing Discount B2B has been on the Shopify App Store since 2018, while Massy was launched in 2025.

Wholesale Pricing Discount B2B vs Massy B2B Wholesale Pricing: Both are built for merchants who want wholesale pricing inside an existing Shopify store.

There is quite a bit of overlap between them, but where they differ more is pricing. Massy offers merchants a free entry point, but several features are reserved for its higher plans. Wholesale Pricing Discount B2B starts with a paid plan but makes some advanced B2B features available at lower monthly prices.

Here is a closer comparison.

Wholesale Pricing Discount B2B vs Massy: Quick Comparison

Customer-Specific Wholesale Pricing

With Wholesale Pricing Discount B2B, merchants can use Shopify customer tags and customer accounts to decide who receives wholesale prices. The $24.99 Basic plan already allows unlimited customer and tag groups. Professional, at $44.99 per month, goes further with custom pricing at the variant level.

Massy B2B Wholesale Pricing also lets merchants set prices for selected customers and products. Its limits change by plan. The free version gives you one custom pricing setup, Essential gives unlimited custom pricing rules.

Volume Pricing

On the Wholesale Pricing Discount B2B Basic plan, merchants can create up to three volume discount rules. Enterprise, priced at $49.99 per month, removes this limit and also adds more control over quantity and order-value pricing.

Massy starts with one volume pricing setup on Free. Essential plan gives unlimited volume pricing rules.

Wholesale Registration

Both apps can collect applications from potential wholesale buyers. Wholesale Pricing Discount B2B Basic includes a signup form. Professional allows more control over the fields and information collected.

Massy also includes registration on Free. Its $29 Essential plan includes unlimited registration forms, along with additional tagging and order management options.

For a deeper look at the setup, see our guide to creating a wholesale registration form on Shopify.

Minimum Orders and Order Rules

Order minimums are useful when very small wholesale orders are not worth processing. Wholesale Pricing Discount B2B lets merchants set minimum requirements for wholesale customer groups from the Basic plan. Enterprise adds more ways to build pricing around quantity and cart value.

Massy also supports order limits. More detailed minimum and maximum controls appear on its higher plans.

Draft Orders and the B2B Portal

Wholesale Pricing Discount B2B’s Professional plan allows merchants to create manual or draft wholesale orders while keeping the relevant B2B pricing.

Massy also lists draft orders as a supported feature, although its current Shopify App Store pricing table does not specify which plan includes them. B2B Portal, however, is available in its Growth plan.

Net Payment Terms

Net Payment terms are supported by both apps, but the price point is different.

Wholesale Pricing Discount B2B includes Net 15, Net 30 and Net 60 terms with Professional at $44.99 per month.

For Massy, these terms are included with Plus at $129 per month.

Shipping Rules

Wholesale Pricing Discount B2B’s Basic plan includes a flat wholesale shipping option. More advanced shipping controls are available from Professional.

Massy adds advanced shipping functionality on Growth, with additional options on Plus.

International Selling and Shopify Markets

Wholesale Pricing Discount B2B has a separate Global plan at $64.99 per month.

It is intended for merchants selling wholesale across markets and includes multi-currency pricing, Shopify Markets integration, tax display controls and Shopify POS pricing.

Massy’s $59 Growth plan includes support for Shopify Markets. Its current plan details do not specifically mention multi-currency wholesale pricing.

Shopify POS

Merchants selling wholesale in person should also compare POS support. Wholesale Pricing Discount B2B provides wholesale pricing on Shopify POS with its $64.99 Global plan.

Massy includes POS wholesale pricing with Plus at $129 per month.

The feature is available in both. The difference is mostly the plan required to get it.

App History

Wholesale Pricing Discount B2B was launched on Shopify in April 2018. Massy arrived in January 2025. Both currently have Built for Shopify status.

Massy is the newer app, while Wholesale Pricing Discount B2B has a much longer history on the Shopify App Store.

Which One Makes More Sense for your store?

Massy is worth considering if:

• You only need a small setup and want to begin on a free plan.
• You want unlimited custom pricing and volume rules from the $29 Essential plan.
• A built-in B2B portal is important to you.
• You want to create several wholesale registration forms.

Wholesale Pricing Discount B2B is worth considering if:

• You have several wholesale customer groups.
• You need customer- or variant-specific prices.
• You need net payment terms at a lower monthly plan price.
• You need Shopify POS wholesale pricing at a lower monthly plan price.
• Multi-currency wholesale pricing is important to your international setup.

Wholesale Pricing Discount B2B Professional provides net terms at $44.99, while Massy requires Plus at $129. Wholesale Pricing Discount B2B Global provides POS at $64.99 versus Massy Plus at $129. Wholesale Pricing Discount B2B Global also explicitly lists multi-currency wholesale pricing. 

Frequently Asked Questions on Wholesale Pricing Discount B2B vs Massy B2B Wholesale Pricing