Wholesale Lock Manager B2B vs BSS B2B Lock, Login & Password [2026]

Key Takeaways

• For everyday wholesale gating, the apps cover much of the same ground. Each can remove public pricing, prevent unapproved purchases and keep selected catalogue content private.
• Wholesale Lock Manager B2B costs $9.99 on Basic, $16.99 on Grow and $24.99 on Advanced. BSS B2B Lock charges $9.99, $24.99 and $49.99 respectively.
• BSS offers more specialised controls, including variant restrictions and rules using IP address, Shopify Market, age and time.

Wholesale Lock Manager B2B vs BSS B2B Lock is mainly a choice between lower plan-based pricing and a wider rule builder. Let us look at how these apps compare.

Quick Comparison : Wholesale Lock Manager B2B vs BSS B2B Lock

How the apps compare on their Pricing

Wholesale Lock Manager B2B is free for Shopify development and trial stores. Live-store pricing depends on the merchant’s Shopify plan:

• Basic: $9.99 per month or $99.48 per year
• Grow: $16.99 per month or $169.20 per year
• Advanced: $24.99 per month or $248.88 per year

The annual plans save 17%, and each paid plan includes a seven-day trial. The same core WLM features are listed across Basic, Grow and Advanced.

BSS B2B Lock, Login, & Password has a free tier for placing a basic restriction around the full website. Restricting particular products, pages or prices requires a paid tier.

Its current pricing is:

• Basic: $9.99 per month or $95.88 per year
• Grow: $24.99 per month or $239.88 per year
• Advanced: $49.99 per month or $479.88 per year

The annual BSS plans save 20%, and the paid tiers include a seven-day trial. BSS also offers a Shopify Plus tier with checkout restrictions, but the price is not shown publicly on the App Store listing.

On monthly billing, both apps cost $9.99 on Basic. WLM costs $8 less per month on Grow and $25 less per month on Advanced. On annual billing, WLM is $70.68 cheaper on Grow and $231 cheaper on Advanced.

Showing Products Without Revealing the Price

Both apps can leave a product visible while removing its price and Add to Cart button. Buyers can browse the range, but trade prices remain private until they qualify for access.

WLM can cover the full catalogue, chosen products or a collection. It can check login status, a customer tag, an email address or the visitor’s country. The hidden price can be replaced with text such as “Login to view price” that links to a login page or another URL.

BSS covers this basic journey as well. Paid tiers also include editable login or registration messages, passcode administration and reporting on lock activity.

Our login to view price on Shopify guide explains what merchants should check across product pages, collection cards and search results.

Locking Products, Pages and URLs

In Wholesale Lock Manager B2B vs BSS B2B Lock, either app can keep products, collections, pages, specific URLs or the complete storefront away from unauthorised visitors. Passcodes and privately shared links are available in both.

WLM can grant or refuse entry using login status, selected accounts, tags, email addresses or a shared code. Failed visitors can be redirected. Locked product links can also be removed from menus, storefront search and search-engine results.

BSS specifically lists locking at the variant level. That is useful when a case pack, size or another product option should be reserved for one customer group while the rest of the product remains public.

Merchants building more than a few private pages can also read our guide to setting up a private wholesale area on Shopify.

Where the Rule Builders Differ

BSS can use login status, tags, emails, email domains, subscriber status, passcodes, private links, IP address, location, Shopify Market and age confirmation. It also supports timed locks and custom Liquid conditions. Broader checkout blocking is reserved for Shopify Plus.

WLM centres on login status, tags, customer emails, passcodes and country-based controls for prices or purchase buttons. Merchants can also check the locks on an unpublished theme before it goes live.

WLM can stop accounts without approved tags from ordering zero-priced products. This safeguard is narrower than the checkout controls BSS provides on Plus.

App Store History

Both apps have the Built for Shopify badge and a 4.9 rating. As of September 4, 2026, BSS has 633 reviews compared with WLM’s 213.

Best Fit for Each App

WLM is likely to fit better when:

• Price hiding and wholesale content access are the main requirements.
• The store uses straightforward rules based on login, tags, emails or passcodes.
• Locks must be checked on a new theme before publication.
• The store is on Grow or Advanced and wants a lower monthly price than BSS.

BSS is likely to fit better when:

• A rule must apply to an individual product variant.
• Access depends on IP address, market, email domain, age or subscriber status.
• Timed content or lock analytics are important to the setup.

Which App Makes More Sense?

Wholesale Lock Manager B2B covers private pricing, approved-buyer collections, gated pages and login-based purchasing. Its price now changes according to the merchant’s Shopify plan, but it remains less expensive than BSS on Grow and Advanced.

BSS B2B Lock offers more specialised conditions. Its variant rules, visitor targeting and Shopify Plus checkout controls matter when standard wholesale locks are not enough.

For a merchant researching Wholesale Lock Manager B2B vs BSS B2B Lock mainly to hide prices and manage wholesale access, WLM still offers the lower price beyond Basic. BSS is the stronger candidate when the store specifically needs its wider set of access conditions.

Frequently Asked Questions