Key Takeaways

  • Setting up and taking wholesale orders for clothing stores requires a different setup than normal retail. Buyers often order by size runs, colourways, prepacks, case packs, and seasonal drops.
  • You do not need Shopify Plus to take wholesale clothing orders. Shopify now supports B2B features on Basic, Grow, Advanced, and Plus, but plan limits still matter. Basic, Grow, and Advanced support up to 3 active B2B market catalogs, while Plus supports unlimited B2B market catalogs and direct company catalog assignment. 
  • For apparel stores, the most important workflow is: gated catalog, wholesale pricing, MOQs, size-grid ordering, pre-orders, payment terms, and clear shipping/returns.
  • Wholesale Pricing Discount B2B can handle customer-specific pricing, quantity breaks, order minimums, net terms, Shopify Markets, VAT/tax controls, multi-currency, and POS wholesale pricing. It is Built for Shopify, starts at $24.99/month, and has a 4.8 rating from 546 reviews. 
  • WSH Order Form & ReOrder is especially useful for clothing stores because buyers can order many sizes, colors, and variants from one page instead of opening each product page. It is Built for Shopify and has a 4.9 rating from 116 reviews. 

You do not need Shopify Plus to take wholesale orders for a clothing store. But you do need a setup that matches how apparel buyers actually buy.

This guide shows how to take wholesale clothing orders on Shopify without Shopify Plus. We’ll cover gated catalogs, wholesale pricing, size-run ordering, MOQs, prepacks, pre-orders, net terms, shipping, tax, and returns.


Why apparel wholesale is different (and what to plan for)

Selling apparel wholesale or B2B online requires complex setups due to the diversity of products and their color and size subcategories.

  • Variants everywhere: sizes (XS–3XL), colorways, inseams, fits. Your bulk buyers would need a matrix view, not one product at a time.
  • Size-run logic: orders land in prepack ratios (e.g., 1-2-2-1 S-M-L-XL) or full case quantities.
  • Seasonality: FW/SS(Fall Winter Spring Summer) pre-orders, ship windows, and at-once stock during season.
  • MOQs (Minimum Order Quantities) that fit the rack: per SKU/per color minimums are normal; overly high MOQs kill new doors.
  • Returns & exchanges: size swaps are common, so you need to set clear rules early.
  • GEO details: UK/EU wholesale is exclusive-VAT; retailers quote inclusive-VAT MSRP. AU/NZ carry GST; US B2B often tax-exempt with resale certs.

Plan Snapshot To Sell Apparel Wholesale On Shopify

  1. Gate your wholesale area so only approved buyers see B2B collections and prices.
  2. Attach wholesale pricing at product/variant/collection level (fixed prices, not only % discounts).
  3. Enforce MOQs and size-run/prepack ratios per color/SKU.
  4. Give buyers a variant matrix (quick order form) so they can fill sizes fast.
  5. Offer Net Payment Terms for approved accounts and automate collections.
  6. Handle pre-orders & backorders with ship windows.
  7. Make shipping, tax, and paperwork simple to understand and follow.

The pieces below map each step to a concrete setup for Shopify stores that are on Non-Plus plans. 


9 Easy Steps To Take Wholesale Orders for Clothing Stores Without Shopify Plus

1. Gate the wholesale catalog

Goal: Keep B2B prices and collections private so to run a B2B+B2C setup from a single Shopify store. 

  • Create a Wholesale customer tag (e.g., wholesale-approved).
  • Use Wholesale Lock Manager B2B to hide B2B collections, prices, products, pages and more until the customer logs in.
Wholesale lock manager b2b app on shopify store to process wholesale orders for clothing stores
  • Add a short application form (company, tax ID, resale cert upload). You can then approve these applications and automatically apply the wholesale-approved customer tag. (Use Wholesale Pricing Discount B2B to create a wholesale sign-up form.)
wholesale sign up form  to process wholesale orders for clothing stores
  • Build a separate Wholesale navigation: New Arrivals, Core, Denim, Tees, Accessories, Sale.

Why it matters for apparel and clothing stores: Many public product pages share the same SKUs. Locking keeps MSRP for shoppers and wholesale prices for bulk buyers without running a second store.


2. Attach the right prices (by customer, collection, variant)

Goal: Dealers see their price instantly and no PDFs are needed.

  • Use Wholesale Pricing Discount B2B to set fixed prices or discount schedules by:
    • Customer group (e.g., “Boutique”, “Key Account”)
    • Collection (e.g., “Core Tees”, “FW25 Jackets”)
    • Variant (size/color specific pricing if needed)
Wholesale pricing discount b2b app on shopify to process wholesale orders for clothing stores
  • Support tiered pricing (e.g., 1–23 units, 24–71, 72+ per SKU) and order-value breaks (e.g., $2,500+).

Calculation Tip: Use a Free Wholesale Pricing Calculator to determine your profitable wholesale selling price along with pricing tiers. 


3. Enforce MOQs, case packs, and prepack ratios

Goal: Orders land in the bulk sizes that you want so that you can increase your average order values. 

Common patterns:

  • Per color MOQ: e.g., 12 units per color, any size mix.
  • Prepack ratio: 1-2-2-1 for S-M-L-XL (6 units), or 2-2-2-2-2-2 for XS–XXL (12 units).
  • Case pack: Multiples of 6 or 12 per color/fit.
  • Order minimum: e.g., $500 net first order, $300 reorders.

How to implement on non-Plus:

  • In Wholesale Pricing Discount B2B, set per-SKU/per-color MOQs and case-pack multiples.
  • If a rigid prepack is required, create a Prepack product (e.g., “Tee – Black – 1-2-2-1”) that auto-adds the correct variant quantities to cart.
  • For flexible curves (buyer chooses sizes), use the matrix in the next step and validate totals with the app’s min/max rules.

4. Give buyers a size grid (variant matrix)

Goal: Nobody wants to open 12 variant pages to order a size run. This would take hours for a bulk buyer to purchase from your online store. 

  • Install WSH Order Form & ReOrder and enable matrix mode:
    • Rows = Sizes (XS–3XL), columns = colors (Black/Navy/White) or vice-versa.
    • Buyers type quantities across the grid and add all to cart once.
    • Include search by SKU, filters by collection, and saved lists for fast replenishment.
Wsh order form & reorder app on shopify  to process wholesale orders for clothing stores

Apparel tip: Show pack size, fabric content, fit notes, and care right below the grid; add a small size chart popover.


5. Take pre-orders for future seasons (and manage backorders)

Goal: Book FW/SS orders without losing the sale while production is in flight.

  • Use Pre Order Helper to:
    • Show Ship window (e.g., “Ships Aug 15–Sep 10”) on each pre-order SKU.
    • Allow deposit now, balance later or pay on terms if approved.
    • Split at-once vs future deliveries in the same cart.
    • Auto-notify when items flip to in-stock.

Why it matters: Bulk buyers want to lock color/size allocations months out, but they’ll still reorder at-once styles in-season. Handle both in one flow.


6. Offer Net terms and stay sane while collecting

Goal: Extend terms to real wholesale accounts without chasing payments manually.

  • With Wholesale Pricing Discount B2B and AReceivables, you can:
    • Set Net 15/30/45, credit limits, and account holds per customer.
    • Send invoices with pay-now links (card/bank).
    • Automate reminders and monthly statements.
    • Track ageing so “friendly” reorders don’t pile up past due.

7. Shipping, tax, and documents

  • Shipping profiles: Split Apparel (parcel) from Outerwear/Footwear (heavier boxes). Publish a prepaid threshold.
  • Carton discipline: List carton dims/weights and case counts on wholesale PDPs. It reduces back-and-forth.
  • Custom Rates: Use the Wholesale Pricing Discount B2B app to set up custom shipping rates based on factors like freight weight, quantity, etc. 
  • Tax handling:
    • US/CA: Collect resale certificates; tag accounts as tax-exempt where appropriate.
    • UK/EU: Show wholesale ex-VAT; retailers quote inc-VAT MSRP; include VAT on invoices where required.
    • AU/NZ: Show GST on invoices.
  • Paperwork: Packing slips should show size breakdowns by color, not just totals. Include care and country of origin if your customers need it for customs.

8. Returns, exchanges, and size swaps (set rules upfront)

  • Fit swaps: Accept size exchanges within 7–14 days of receipt; Buyer pays return freight unless it’s your error.
  • Defects: Repair/Replace/Credit—pick one path and write it in your sheet.
  • Final sale: Underwear, Hosiery, Altered garments, or items with removed tags.

9. A simple “first order” walkthrough (what your buyer sees)

  1. Buyer applies on your site; you approve and tag them wholesale-approved.
  2. They log in; a wholesale menu appears.
  3. They open Core Tees → See variant matrix for Black/Navy/White, XS–XXL.
  4. They fill a 1-2-2-1 curve in two colors; App confirms 12 per color MOQ is met.
  5. They add one FW25 jacket marked Pre-order (Ships Aug 15–Sep 10).
  6. Cart shows wholesale pricing, one prepaid freight threshold, and Net 30 terms (if approved).
  7. Order placed. You pick at-once items now; pre-order ships later. Invoices and reminders run themselves.

When native B2B is not enough, Wholesale Pricing Discount B2B is the next step.
Try our Wholesale Pricing Discount B2B app for free !
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Final Note

Wholesale clothing orders work best when buying feels obvious. Approved buyers should be able to log in, see the right prices, order by size and color, meet MOQ rules, place pre-orders, and reorder without emailing your team every time.

You do not need Shopify Plus to start. Shopify’s native B2B tools now cover more than they used to, and apps can fill the gaps when apparel stores need gated catalogs, customer tag pricing, size-grid ordering, prepacks, and flexible wholesale workflows.


Frequently Asked Questions

Can I run separate retail and wholesale prices without Plus?

Yes. You can run retail and wholesale from one Shopify store without Shopify Plus. Shopify now supports B2B features on Basic, Grow, Advanced, and Plus plans, but plan limits apply. Apps like Wholesale Pricing Discount B2B and Wholesale Lock Manager B2B can help when you need customer tag pricing, locked collections, hidden prices, or more flexible wholesale rules. 

Can I force size-run packs like 1-2-2-1?

Yes. You can create prepack products like “Tee Black 1-2-2-1 Pack,” or use MOQ and increment rules to guide buyers into the right size curve. For rigid prepacks, separate prepack products are usually cleaner.

Can I take deposits for pre-orders?

Yes, but check your app and payment setup carefully. Some pre-order apps support deposits, delivery dates, or partial workflows, but Shopify’s advanced B2B payment features like deposit requirements and partial payments are only available on Shopify Plus. 

How do I offer terms without manual chasing?

Use WPD to set net terms for approved buyers. For invoice follow-up, AReceivables can help with unpaid order tracking, PDF invoices, reminders, and account statements. Do not offer terms to every new buyer. Start with prepaid orders, then offer Net 15 or Net 30 to reliable accounts.

Do I need a separate Shopify store for wholesale clothing orders?

No. Most clothing stores can manage retail and wholesale from one Shopify store using customer tags, locked collections, wholesale pricing, and quick order forms. A second store only makes sense if your wholesale catalog, inventory, team, or operations are completely separate.

How do big reorders happen fast?

Use WSH Order Form & ReOrder. Buyers can view products and variants from one page, search by SKU, enter quantities, and reorder faster. This is useful for clothing stores because buyers often reorder the same styles, sizes, and colors every season.

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Author

Wholesale Helper Editorial Team writes and updates B2B/wholesale guides for Shopify merchants. Focus areas include wholesale pricing models, gated catalogs, bulk ordering UX, and operational workflows. Contact: marketing@wholesalehelper.io

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