If you want your Shopify store to thrive and generate more sales, it’s crucial to prioritize delivering an exceptional customer experience to your shoppers.

Today’s e-commerce businesses are working to enhance the customer buying experience using various strategies such as implementing and optimizing different types of forms in their stores, improving the store’s navigation, uploading high-resolution product images, and much more to better understand and serve their customers.

In this article, we will talk about the types of forms you need for your Shopify store and how they can benefit you. We will also recommend the 4 best Shopify form apps to help you add and customize these forms easily. So, let’s get started.

Why should you add forms in Shopify store?

Forms are an effective way to make it easier for customers to interact with your store. Whether they’re signing up for a newsletter, leaving feedback, or completing a purchase, forms can help you collect the information you need in a user-friendly format. Forms also enable shoppers to quickly and easily input data into your website so that they can find what they’re looking for faster and complete their transactions more efficiently.

Types of forms you should add to Shopify store

A fully-fledged e-commerce website typically implements various types of forms to facilitate different interactions and transactions. The most common forms include contact forms, subscription forms, checkout forms, product inquiry forms, etc. Each of these form types is designed to meet a specific purpose, such as collecting customer feedback or making it easier for shoppers to complete purchases. By adding the right forms to your site, you can make it easier and more convenient for customers to interact with your store.

Here are some common forms you should add to your Shopify store:

1. Shopify Registration Form

By default, Shopify has a registration form on your store that enables customers to create an account by providing personal information such as their name, email, address, and password.

How to customize the Shopify registration form:

You can customize the registration form by adding fields or editing existing ones. This way, you can collect additional information like DOB, etc.

Follow the steps mentioned in this article to customize your registration form on Shopify. You can also use a third-party form builder app like Helium to create a custom ‘create an account’/’registration’ form for your Shopify store.

2. Shopify Login Form

Shopify login form is used by registered users to sign into their existing accounts using their credentials, typically their email and password.

How to customize the Shopify login form:

Go to Online Store > Themes > Customize Theme then click on Logo/Color/Background

Read Also: Shopify Marketing – All You Need to Know

3. Wholesale Order Form

If your Shopify store is selling items in bulk or wholesale to your b2b customers, you can add a wholesale order form to make it easier for the customers to place their orders. A good wholesale order form should include fields like order quantity, add products in multiples, SKUs, barcodes, etc.

How to add and customize a wholesale order form:

Go to Shopify App Store > Add Wholesale Order Form app to your store. Follow the instructions mentioned in the app to customize it. You can also add the Wholesale Order Form to your products page.

4. Shopify Product Form

A product form on your Shopify helps your customer choose a specific type of product(s) by selecting its quantity, size, color, and other variants. It enables users to add the desired product(s) to their shopping cart quickly and conveniently.

How to customize the Shopify product form/page:

Go to Online Store > Themes > Customize Theme and scroll down until you find the product form template. You can modify for quantity, buttons, customizing labels, and more.

5. Shopify Contact form

Shopify contact form helps customers to reach out to your store for inquiries, feedback, or any other kind of communication. It should be added to the Shopify contact us page so you can also add your basic contact details, such as your store’s email address and phone number.

How to customize the Shopify contact form:

You can customize the contact forms in Shopify store by adding a dropdown for the type of query such as for advertising, product-related, refunds, etc., a text field for customers to enter their message in detail, as well as other fields.

To do this, follow the steps mentioned in this article. You can also create a custom contact form for your Shopify store using a third-party app like Jotform.

6. Shopify Checkout Form

The checkout page is one of the important areas of your store to upsell and cross-sell your other products. This page contains the fields like shipping address, billing address, payment method selection, and many more.

How to customize the Shopify checkout form:

You can customize the Shopify Checkout Form by adding additional fields such as preferences for delivery methods, gift options, etc., or customizing existing ones such as labels for editing input fields. You can also change colors, fonts, and more.

To do this, go to Settings > Checkout > Customize checkout

To customize checkout for options like bundled offerings, upsell, wholesale checkout, and more, you can use apps like Zoorix, ReConvert, Wholesale Pricing Discount, etc.

7. Shopify Newsletter Signup Form

If you want to find the best way to retain your customers and get more repeat orders, sending them product newsletters is the most fruitful option. Adding a newsletter signup form on your Shopify store will help you to collect customers’ emails and send them promotional newsletters or updates about your store. Regular notifications are likely to encourage shoppers to visit your site frequently.

How to customize the newsletter signup form:

You can create a dedicated page or a pop-up to display the newsletter signup form on your Shopify store. To set up a newsletter signup for your store, you may use an app such as Klaviyo. Alternatively, you can utilize an app like Rivo to showcase discount codes and promotions to your customers as an incentive for signing up.

8. Review/Rating Form

If your customers like the products they purchased from your store, they may be willing to write a review or rate it. Adding a review section on your Shopify store is a great way to showcase customer satisfaction and build credibility in the eyes of potential customers.

How to add the review/rating section:

To add and customize the reviews section on your product pages follow the steps mentioned in this article.

You can also use an app like Judge. me for creating customized review forms with extra options such as photo uploads, videos, etc.

Read Also: 10 Must Have Shopify Discount Apps For Your Store

4 Best Shopify Form Apps You Should Add To Your Store

There are many apps available on the Shopify App Store that can help you add and customize forms for your Shopify store. Here are our top four picks:

1. Omnisend

This easy-to-use app helps you configure different forms and popups on your Shopify store in just a few clicks. It also enables you to capture leads by offering email marketing, newsletter & SMS features.

2. Helium

This powerful app allows you to create any kind of forms in Shopify store such as registration, login, product inquiry forms, and more. Its drag-and-drop feature makes it easy to make changes or add elements quickly and it also integrates with popular third-party apps like Zapier, Alloy, Slack, etc.

3. Hulk Form Builder

Hulk Form Builder is a versatile app that helps you add custom forms for surveys, registrations, or contact pages on your Shopify store. It also offers an array of features such as auto-responders, and file uploads and includes reCAPTCHA to help protect against spam.

4. Wholesale Order Form & ReOrder

This app is designed specifically for stores selling items in bulk/wholesale orders. It enables customers to place orders multiple and lets them reorder with just a few clicks. Additionally, it also allows administrators to track and manage wholesale orders more efficiently.

We recommend you to try out these apps before purchasing them. If the free plan isn’t available for any specific app, try to look at its demo. We hope that these apps will help you create customized forms according to your business needs easily and quickly.


Having different types of forms in Shopify and customizing them according to your needs will help you understand your customers in a more detailed way. You can customize these forms for specific tasks like product purchases, newsletter signup, user registration, etc. on your Shopify store by adding various available third-party apps from Shopify App Store. 

Let us know in the comments if this article has helped you in any way! Good luck 🙂

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