5 Helpful Design Tips To Build A Shopify Landing Page That Converts

Key Takeaways

• A Shopify landing page should focus on one clear goal, such as product sales, email signups, wholesale applications, lead capture, or campaign conversions.
• A good landing page is not just about beautiful design. It should have a clear headline, strong offer, simple layout, fast loading speed, mobile-friendly sections, and visible CTAs.
• Shopify merchants can create landing pages using theme templates, Shopify sections, page builder apps, or custom Liquid development.
• Social proof is important. Reviews, testimonials, UGC, customer photos, press mentions, case studies, and trust badges can help visitors feel more confident.
• For B2B and wholesale stores, landing pages should explain wholesale pricing, buyer approval, minimum order rules, payment terms, private product access, and reorder options clearly.
• Landing pages should be tested regularly. Check conversion rate, bounce rate, scroll depth, CTA clicks, form submissions, add-to-cart rate, and page speed.
• Mobile design matters because many visitors will land on the page from ads, social media, email, or search on a mobile device.

A landing page is the front face of your store. Whenever a visitor lands on your store, the first thing he/she looks for is its design and how easy it is to navigate to the store’s different sections. User experience becomes a critical part of any customer’s buying journey. Today’s e-commerce store owners prefer Shopify to run their businesses due to the platform’s ease of use and customisation options. If you’re a Shopify store owner looking to create a high-converting Shopify landing page for your store, then this blog post is for you.

In this blog post, we’ll share 5 design tips to help you build a high-converting landing page. So, let’s dig in!

What is a Shopify landing page?

A Shopify landing page is a focused page created for a specific goal. That goal can be product sales, lead capture, email signups, wholesale applications, seasonal promotions, product launches, event campaigns, or paid ad conversions.

Unlike a normal homepage, a landing page usually has a clearer purpose. It does not need to show everything your store sells. It should focus on the offer, audience, product, or campaign that brought the visitor there.

For example, a Shopify store can create landing pages for:

1. A new product launch
2. A holiday sale
3. A paid ad campaign
4. A wholesale signup form
5. A bundle offer
6. A collection page promotion
7. A free sample campaign
8. A waitlist
9. A B2B buyer application
10. A seasonal product campaign

A good Shopify landing page helps the visitor quickly understand what the page is about and what action they should take next.

Read Also: The Ultimate Shopify Pre-Launch Checklist: Everything You Need To Know

Why do you need a customized Shopify landing page?

A customised Shopify landing page helps you create a more focused experience for a specific type of visitor. Your homepage has to serve many people. New visitors, returning customers, retail buyers, wholesale buyers, people looking for support, and people browsing different collections may all visit the homepage.

A landing page can be more specific. For example, if someone clicks on an ad for a skincare bundle, they should land on a page about that bundle. If a retailer clicks on a wholesale signup link, they should land on a page that explains wholesale pricing, buyer approval, MOQs, and how to apply.

A good customized landing page can help you:

1. Explain one offer clearly
2. Reduce distractions
3. Show relevant products
4. Add focused social proof
5. Improve ad conversion rates
6. Collect leads or applications
7. Build trust faster
8. Create different journeys for DTC and B2B buyers
9. Test messaging and layouts
10. Improve the overall buying experience

For DTC stores, the page may focus on product benefits, reviews, bundles, discounts, and fast checkout.

For B2B or wholesale stores, the page may focus on wholesale pricing, account approval, minimum order quantities, case packs, payment terms, private product access, and reorder workflows.

This is why one default page is not always enough.

How to create a Shopify landing page?

There are three different ways you can create a landing page on your Shopify store:

1. Using a third-party Shopify landing page app

The first way is to use a landing page builder app. There are a number of apps available in the Shopify app store that lets you create and design appealing landing page(s) for your store. Just type “landing page builder” in the search bar of the Shopify app store.

2. Using your current theme elements

The second way is to use a Shopify theme that comes with a built-in landing page template. This option is ideal if you’re looking to create a simple landing page without any complex customisation.

3. Hiring a Shopify expert (for .liquid customizations)

The third way is to hire a Shopify expert to create a custom landing page for your store. By hiring a Shopify expert, you can create a desirable design and structure for your store that is highly customizable and unique.

Now that we’ve gone over the three different ways you can create a landing page on your Shopify store, let’s take a look at the five design tips that will help you create a high-converting Shopify landing page.

5 design tips for the Shopify landing page

Here are five tips for designing a high-converting Shopify landing page that is short and crisp:

Tip #1: Use a compelling header

The header of a landing page is the first thing a store visitor sees when they land on your Shopify store. It is very important to make it look appealing and as per your brand guidelines. This will help you create a unique customer experience for your store.

Make sure you use a high-contrast image or a high-quality video along with a call to action button at the bottom of the header text. You can also use a header slider and add multiple images and CTAs as per your needs.

Tip #2: Add social proof(s)

Social proofs are real-life examples of the people that are using your products and are a perfect way to build the trust of your new customers.

To display social proofs on your Shopify landing page, you can use customer testimonials, reviews, or even Instagram posts to show that people love your products and had a good experience with using them. You can also add your social handles on the landing page to increase your brand awareness.

Tip #3: Use brand colors and fonts

The most important factor if you want to do branding for your business is having a tone set for your brand and the design elements are aligned with that tone.

A Shopify landing page that is consistent with the brand colors and fonts can make it look more professional and unique. This will help users recognize your brand and build trust with your store.

Tip#4: Add your bestselling/featured products

Adding images of your bestselling products on the landing page is a great way to help users who are looking for high-quality products that are used by many. You can edit the product images using a user-friendly background removal tool to make them look more appealing and catchy and upload them to your product page.

This will give users an idea of what your store has to offer and persuade them to take a look around. Use simple language while writing the product description that can be easily understood by your target audience.

Tip #5: Display offers and discounts

If you’re running a sale for your products during the holiday season and offering discount coupons or free shipping on minimum order amount then you must highlight these to your customers and site visitors.

You can use a banner, pop-up, or announcement bar on your landing page to grab attention and prompt users to take action.

Make sure your banner design is relevant to your landing page offer. The banner should be clear about what you are offering, and it should make the user want to learn more. “

Read Also: 10 Must-Have Shopify Discount Apps For Your Store

Don’t try to cram too much information onto the landing page. Stick to the basics and only include the most important information such as images, videos, headings, and CTAs. Also, don’t forget to test and optimize the landing page elements by monitoring user actions on your store. To do this, you can use a tool such as HotJar. 

You also need to make sure that the latest best-selling products, discounts, and customer feedback are always updated on the (landing) front page. We hope the tips mentioned in this article will help you create the best Shopify landing page design and generate more sales.

Some good Shopify landing page examples…

Here are some examples of well-designed Shopify landing pages that you can take inspiration from:

Example 1: Pura Vida

This women’s jewelry and clothing brand use a simple but effective design for its landing page.

The header displays the categories of products and has a simple call-to-actions and the product images are clear and easy to understand. The social proof is also prominently displayed in the form of photos posted by the customers.

Example 2: dip

dip, a personal care company has a very engaging and visually appealing landing page.

The header slider with multiple header elements is an excellent way to capture the attention of users and the CTAs are well-placed. The recommended products and offered discounts are also displayed in an interesting way that encourages users to scroll down and take a look. Overall, the design is clean and minimalistic.

Example 3: Zing Bars

Zing, a company that sells plant-based protein bars, uses a very catchy and straightforward design for its landing page.

The hero image is well-placed and the CTA button is easily visible. The products are also displayed in an organized way that makes it easy for users to navigate to the different types of protein bars Zing offers.

Example 4: The Peony Girl

This art and fashion store uses a video header along with a clear call-to-action to guide users.

The products and collections are displayed in an easy-to-navigate format and the offers are prominently highlighted. The page is also optimized for mobile devices which is also important for all the e-commerce stores that are selling products online.

Example 5: Thesus Outdoors

Thesus, an outdoor footwear and accessories brand has a catchy header image with targeted CTA’s for men and women.

The store’s design also displays a pop-up banner for discounts and has other sections such as best-selling products and image links to their Instagram posts.

Summing up…

Building a Shopify landing page with good design elements that makes it a high-converting page on your Shopify store is not an easy and one-time task. You have to take many factors into consideration while customizing your landing page and also look at the user experience at the same time.

Frequently Asked Questions