How to Set Up a B2B Catalogue in Shopify [2026]

Key Takeaways

• As of April 2026, Shopify now lets merchants on Basic, Grow, and Advanced plans create B2B catalogues natively. You get up to 3 active catalogues across all B2B markets. Each catalogue can include specific products, percentage-based price adjustments, fixed prices per variant, quantity rules, and volume pricing.
• If you need more than 3 catalogues, per customer pricing, or features like partial payments and deposits, those are locked behind Shopify Plus at $2,300 per month. Apps like Wholesale Pricing Discount (WPD) remove those limits on any plan, starting at just $25 per month.
• Non Plus catalogue assignment works through Shopify Markets, not directly to individual companies. That matters if you price differently for each buyer.
• The native setup takes about 15 to 20 minutes for a basic catalogue. The app route is similar but gives you more control over discount types, customer tagging, shipping rules, and tax display from the start.

Running wholesale and retail from the same store used to mean workarounds. Hidden collections, duplicate products, discount codes emailed around and more. Shopify changed that in April 2026 when they rolled out native B2B catalogue features to all paid plans and not just Plus anymore.

This guide covers how to set up the B2B Catalogue in Shopify, both the native way and the app way. What works, what falls short, and which process makes sense for your store.

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What Is a B2B Catalogue in Shopify

A B2B catalogue in Shopify controls two things: which products a wholesale buyer can see, and what price they pay.

Think of it as a custom version of your store that only appears when a logged-in B2B customer visits. Retail visitors see your regular pricing, whereas wholesale buyers see specific catalogue pricing.

Each catalogue can include all products or just a selected set (Collections). You can apply a percentage discount across everything. Or you can set fixed prices on specific products and variants. Both can exist in the same catalogue.

Shopify also lets you add quantity rules to catalogues. Minimum order quantities, maximum limits, and case pack increments. Volume pricing is available too, so you can offer price breaks when buyers order in bulk.

If a buyer has access to multiple catalogues that contain the same product, the store shows the lowest price automatically.

Who Needs a B2B Catalogue in Shopify

Not every store selling to businesses needs a B2B Catalogue in Shopify. If you have 5 wholesale accounts and everyone gets the same 20% off, a simple discount code or customer tag discount still works fine.

Catalogues start making sense when your wholesale operation involves any of the following.

• Different pricing for different buyers: A regional distributor paying one rate and a single location retailer paying another.
• Product restrictions: Some SKUs only go to wholesale and should never appear for retail customers.
• Quantity controls: Minimum order requirements per product or variant level case pack rules.
• Volume pricing tiers: Price per unit drops as the order size goes up.

If you only need one or two of these, the native Shopify catalogue might be enough. If you need all of them across more than 3 customer segments, you are going to hit the wall quickly without Shopify wholesale apps or Plus.

How to Set Up a B2B Catalogue in Shopify (Native Method)

Here is the step by step walkthrough using Shopify’s built in B2B catalogue feature. This works on Basic ($39/mo), Grow, Advanced, and Plus plans.

Step 1: Create a Company

Go to Customers in your Shopify admin. Click on Companies. Add a new company with the business name, contact information, and at least one company location.

Each company represents a wholesale buyer. Locations are where they ship to or operate from. You can add multiple locations under one company.

Step 2: Create a New Catalogue

Navigate to Markets, then Catalogues in your admin. Click Create catalogues. Give it a name that makes sense internally. Something like “Tier 1 Wholesale” or “Regional Distributors” works.

Step 3: Select Products

Choose which products to include. You can include everything in your store or pick specific products and collections. If you run a blended store (DTC and B2B together), this is where you control what wholesale buyers can see.

Products you exclude from the catalogue will not appear for B2B customers assigned to it.

Step 4: Set Pricing

You have two options here.

Overall adjustment. Set a percentage discount that applies to every product in the catalogue. Enter a value like negative 25 and all prices drop by 25% for buyers using this catalogue.

Fixed prices. Override the percentage on specific products or variants. If one product has thin margins, give it a fixed wholesale price instead of the blanket discount.

Step 5: Assign the Catalogue to a Market

On non Plus plans, you assign catalogues to B2B markets, not directly to individual companies. Go to your catalogue settings and link it to the relevant market.

Remember: 3 active catalogues total across all B2B markets. Assigning all 3 to one market uses your entire limit.

On Plus, you can assign catalogues directly to specific company locations and create unlimited catalogues.

Step 7: Set Payment Terms

Under the company profile, configure payment terms. Net 15, Net 30, and Net 60 are available on all plans. Deposits and partial payments are Plus only.

Step 8: Invite the Buyer

Send the B2B customer an invitation to log in. When they access your store and log into their company account, the catalogue pricing kicks in automatically.

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Limitations of Shopify Native B2B Catalogues

The native setup works for straightforward wholesale operations. But the constraints show up fast.

• Three catalogue limit on non-Plus plans: If you need different pricing for more than three customer groups, you are stuck. The only way around it is upgrading to Plus at $2,300 per month or using dedicated Shopify wholesale apps.
• No direct company assignment on non Plus: Catalogues go through Markets. You can not assign Catalogue A to Company X and Catalogue B to Company Y unless you are on Plus.
• No partial payments or deposits without Plus: Buyers either pay in full at checkout or use net terms. There is no middle ground on standard plans.
• Limited discount types: The native system supports percentage adjustments and fixed prices. It does not natively support tiered discounts based on cart total, buy X get Y structures, or discount codes that stack with catalogue pricing.
• No built in wholesale registration form: Buyers need to be manually added as companies. There is no self serve signup flow where a new wholesale customer applies and gets approved.
• No product visibility control beyond the catalogue: If you want to hide prices from logged out visitors or restrict entire pages, you need additional tools.

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How to Set Up a B2B Catalogue in Shopify Using Wholesale Pricing Discount (WPD)

Wholesale Pricing Discount by Wholesale Helper takes a different approach. Instead of a rigid catalogue system, it uses customer tags and discount groups to build flexible B2B pricing enabling you to set up your B2B Catalogue in Shopify.

This works on any Shopify plan. No Plus requirement. No 3 catalogue limit.

Step 1: Install WPD from the Shopify App Store

Search for Wholesale Pricing Discount B2B in the App Store. Install and approve the app.

Step 2: Create a Discount Group

In the WPD dashboard, create a discount group. Name it after the wholesale tier or customer segment. Examples: “Gold Wholesale,” “Regional Distributors,” “Trade Partners.”

Each group acts like a catalogue but without the hard limit.

Step 3: Set Discount Rules

Choose how pricing works for this group.

Percentage discounts across all products or specific collections. Custom fixed prices per product or variant. Tiered pricing with quantity breaks. Volume discounts that scale with order size.

You can combine these in one group. A blanket 20% off with custom prices on selected items and volume tiers on high demand SKUs.

Step 4: Assign Customers

Tag customers in Shopify with the group tag. WPD reads the tag and applies the correct pricing automatically at checkout.

You can do this manually or use the built in wholesale registration form. New wholesale buyers fill out an application. You review and approve it. On approval, WPD tags them and they get access to their pricing tier instantly.

Step 5: Configure Additional B2B Settings

WPD includes features that Shopify native does not offer on standard plans.

Net payment terms (Net 15, Net 30, Net 60). Wholesale shipping rates and flat rate shipping overrides. Tax display controls and VAT exemption rules. Minimum and maximum order amounts per group. Bulk import and export for pricing across large catalogues.

Step 6: Test the Experience

Log in as a test customer with the relevant tag. Check that pricing displays correctly on product pages, in the cart, and at checkout. Verify quantity rules and shipping overrides are working.

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Shopify Native B2B Catalogues vs. WPD: Feature Comparison

Feature	Shopify Native (Non Plus)	Shopify Plus	WPD (Any Plan)
Active catalogues / pricing groups	3 max	Unlimited	Unlimited
Percentage discounts	Yes	Yes	Yes
Fixed prices per variant	Yes	Yes	Yes
Volume pricing	Yes	Yes	Yes
Quantity rules (min/max/increment)	Yes	Yes	Yes
Direct company assignment	No (Markets only)	Yes	Yes (via tags)
Wholesale registration form	Via Shopify Forms	Yes	Yes
Net payment terms	Yes	Yes	Yes
Partial payments / deposits	No	Yes	Yes
Custom shipping rates	No	Yes	Yes
Tax display / VAT control	Limited	Limited	Yes
Order minimums by group	No	Yes	Yes
Bulk price import/export	Yes	Yes	Yes
Shopify POS integration	Yes	Yes	Yes
Multi currency support	Yes	Yes	Yes
Monthly cost	$39 to $399 (plan cost)	From $2,300	From $24.99 + Shopify Plan Charges

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When to Use Native vs. an App

Use Shopify native if you have fewer than 3 wholesale pricing tiers, your buyers all fall under similar terms, and you do not need custom registration or advanced shipping rules. The native system is clean and integrated. For simple setups, it works.

Use an app like Wholesale Pricing Discount B2B if you have more than 3 customer segments, need per customer pricing without paying for Plus, want a wholesale signup form, or require controls over shipping, tax display, and order limits that the native system does not provide.

A lot of merchants start with native and move to an app once they outgrow the 3 catalogue cap. That transition is smooth since WPD works alongside your existing Shopify setup without replacing anything.

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Frequently Asked Questions