Shopify Collective – Everything You Need To Know In 2026

Key Takeaways

• Shopify Collective lets retailers sell products from other Shopify brands without holding inventory, and lets suppliers reach new sales channels without extra marketing spend.
• As of late 2025, Shopify removed the $50,000 minimum revenue requirement, making Collective open to smaller stores.
• Collective is now available in 35+ additional countries beyond the US following the Winter ’26 edition rollout.
• There is no additional subscription cost to use Shopify Collective and it works as a built-in sales channel.
• Shopify Collective is a retailer-supplier reselling network. It is distinct from Shopify’s native B2B features, which are designed for wholesale selling to business buyers.
• Shopify Payments must still be enabled, and stores must be on a paid Shopify plan to participate.

Shopify Collective helps you launch an e-commerce store to resell products from famous brands worldwide. In this article, we will discuss everything about this feature – from understanding what it is, its benefits, and steps to set it up in your store.

So, let’s take a look.

What is Shopify Collective?

Shopify Collective is a feature by Shopify that aims to increase collaboration and growth among online merchants. The feature allows retailers) businesses to sell products from other Shopify stores (suppliers) directly on their websites. 

What does it do?

On the other hand, it allows supplier brands to establish a new distribution channel, reach out to more audiences through other stores, and increase their revenue.

Using this feature, merchants can seamlessly integrate their stores with the suppliers/buyers’ stores. This allows them to display the products that their partner stores offer on their store and enable customers to buy those products from them. This is achieved using Shopify’s platform, which handles the technical aspects of product syncing, order processing, and fulfillment.

When a customer visits the retailer’s Shopify store and places an order there, the order directly goes to the supplier’s dashboard, from where they can process and fulfill it. The retailer then makes a profit in the form of the price difference on the product that he can set up.

Read Also:

• Combining Discounts on Shopify – An Ultimate Guide
• Shopify Markets – Your Key To Unlock Global Potential

Supplier and Retailer side in Shopify Collective

As discussed above, in Shopify Collective there are two sides to the business. The supplier side and the retailer side. Let us discuss what they are one by one.

Suppliers side

In Shopify Collective, the supplier side involves businesses that offer their products to other Shopify merchants (retailers). Suppliers can list their products on the platform, making them available for retailers to add to their own online stores.

With this, suppliers can increase their reach and sales without investing in additional marketing efforts. They benefit from the expanded exposure provided by the retailers who choose to feature and sell their products. Additionally, suppliers maintain control over their inventory and fulfillment processes which ensures that they can maintain their brand image.

Retailers side

On the retailer side, merchants can browse products from various suppliers within Shopify and sell them in their stores. Retailers can select items that complement their existing product range and add them to their own stores. This provides their customers with a wider range of choices without the need for extra inventory management. 

This collaboration also allows retailers to test new products without incurring any product acquisition and stocking costs. By collaborating with suppliers, retailers can enhance their store’s appeal, attract more customers, and increase their revenue as they get the commission/extra fees by selling the supplier’s products in their store.

Benefits of Shopify Collective

1. More sales for both Suppliers and Retailers – With Shopify Collective, suppliers can increase their sales through multiple retail channels, while retailers can boost their revenue by offering a wider range of products.
   
2. More market exposure – The feature also allows suppliers to gain access to new markets and a broader audience by having their products featured in different online stores.
   
3. Better inventory management – Retailers do not have to worry about the complexities of inventory management since suppliers handle product fulfillment. This reduces the logistical challenges and costs associated with stocking and shipping products.
   
4. Managing costs more efficiently – The collaboration between retailers and suppliers can lead to reduced marketing and operational costs.
   
5. Flexibility in adding/removing products – Retailers have the flexibility to easily add or remove products based on customer demand and market trends as they can choose different suppliers of different products from time to time.
   
6. Improved Customer Experience – A diverse and extensive product range has the potential to bring in more visitors to your store since different customers have varied demands.
   
7. Lesser financial risks – With Shopify Collective, retailers can experiment with new products and explore emerging market trends with minimal financial risk as they don’t need to purchase and hold inventory upfront.
   
8. Streamlined automated operations – Shopify handles the technical aspects of product syncing, order processing, and fulfillment. This reduces the administrative burden on both suppliers and retailers.

Eligibility for setting up Shopify Collective in your store

Following are the requirements to set up Shopify Collective in your store.

• Shopify Collective started as a US-only feature but has since expanded significantly. As of the Winter 2026 edition, it is now available in 35 additional countries. Check Shopify’s official Collective page for the current list of supported regions.
• Stores must be selling in a supported currency for their region. US stores continue to use USD.
• Shopify Payments must be enabled for your store to access Collective.
• Your store must be on a paid Shopify plan.

The $50,000 minimum revenue requirement that previously applied was removed in the Summer 2025 edition, which makes Collective accessible to smaller and newer stores. If you were previously blocked by that threshold, it is worth revisiting now.

For suppliers, you must still be active on the Shop App and follow the Shop merchant guidelines.

Pricing for Shopify Collective

There is no additional price or subscription charge to set up and use Shopify Collective in your store. If your store fulfills all the criteria mentioned above, you can set it up without any sort of additional charges.

Shopify Collective vs. Shopify Native B2B — They are not the same thing

Since Shopify made its native B2B features available on all paid plans in April 2026, some merchants have asked whether that replaces Collective. It does not. Shopify’s native B2B features like company profiles, B2B pricing catalogues, net payment terms, etc. are built for selling wholesale to your own business buyers.

Collective is for sourcing or distributing products between independent Shopify stores. If you want to stock and sell another brand’s products on your site without holding inventory, that’s Collective. If you want to offer wholesale pricing to your own B2B customers, that’s native B2B.

How to set up Shopify Collective on your Shopify store?

Assuming that your store passes all the eligibility checks mentioned in the above sections to implement Shopify Collective, let us now look at the quick steps you can take to set it up in your store.

For Suppliers

1. Sign in to your Shopify store.
   
2. Head on to the Shopify Collective page, and click on ‘Get Started’. If your store is eligible for Shopify Collective, then you will see an option to send an invite to your Shopify store’s registered email.
   
   Note – If your store already fulfills all the criteria, Shopify must have sent you an email automatically. So you can go into your inbox and search for the same.
   
   
   
3. Click on the ‘Install Shopify Collective’ link in the invitation email received from Shopify.
   
   Or try directly adding the Retailer App from the Shopify landing page, click here to get the Supplier App >
   
4. If multiple stores are associated with one email, then select the store where you want to set up Shopify Collective sales channel.
   
5. Next, you have to click on ‘Add Sales Channel’ in the left navigation bar to integrate the Shopify Collective sales channel in your store.
   
6. Once you set up the basic details, you can add a button to your website to enable retailers to request you to resell your product. For instance ‘Become a distributor’ button on your website uses which retailers can request to resell your products.
   
7. Once you receive requests from retailers, you can choose to approve them or reject them.
   
8. Next, click on ‘Price Lists’ to create specific prices at which you want to sell products to retailers.

For Retailers

1. The first 4 steps are the same for both Suppliers and Retailers on Shopify Collective. So follow the first 4 steps mentioned above (for suppliers).
   
   Or try directly adding the Retailer App from the Shopify landing page, click here to get the Retailer App >
   
2. After installing Shopify Collective, you can contact the suppliers who are already using Shopify Collective. This can be done by accepting connection requests or sending invitations to suppliers.
   
3. Next, you can browse the supplier’s catalog within the app and import the desired products into your store.
   
4. The next step is to configure your pricing settings to reflect the supplier’s retail prices and your desired profit margins. 

And that’s it. Following the above steps you can set up Shopify Collective in your store. You can also access Shopify Collective as both a ‘Supplier’ and a ‘Retailer’ simultaneously.

Summing up

Using the steps above, you can set up Shopify Collective as a retailer, a supplier, or both. If you were previously blocked by the old revenue threshold, that barrier is no longer there.

Frequently Asked Questions