21 Tips to Increase Ecommerce Sales and Revenue

Key Takeaways

• Increasing ecommerce sales is not only about getting more traffic. It is also about improving conversion, repeat purchases, and average order value.
• Clear product pages, good images, reviews, shipping clarity, and simple checkout flows can make a big difference.
• Discounts can help, but using them too often can train customers to wait for offers.
• Retargeting, email flows, upsells, bundles, and loyalty offers are useful when they are based on real buyer behavior.
• If you sell to business buyers, wholesale can become a strong growth channel when pricing, shipping, and ordering are set up properly.
• Start with the biggest friction point in your store instead of trying all 21 ideas at once.

Many stores already have visitors coming in, but the buying experience is not strong enough. Product pages are unclear. Shipping costs show up too late. Reviews are missing. Repeat buyers are not followed up with. Wholesale buyers still have to email the team to place basic orders.

Small problems like these can quietly reduce sales, and increasing ecommerce sales usually comes down to two things: First, make it easier for new customers to trust the store and buy and second, make it easier for existing customers to come back and order again.

In this guide, we will go through 21 practical tips that can help you increase ecommerce sales in 2026.

---

1. Offer Free Shipping

Free shipping can help increase sales, but it should not hurt your margins.

Many shoppers leave checkout when extra costs appear too late. Baymard’s checkout research shows that high extra costs like shipping, tax, and fees are one of the top reasons shoppers abandon carts. 

That does not mean every store should offer free shipping on every order. A better approach is to set rules around it.

For example:

• Free shipping above a minimum order value
• Free shipping for selected regions
• Free shipping for repeat customers
• Free shipping only on high-margin products
• Free shipping during short campaigns

If you sell wholesale, be more careful. Bulk orders can be heavy, and shipping costs can eat into profit quickly. In that case, fixed shipping rules, order value thresholds, or buyer-specific shipping rules may work better than a blanket free shipping offer.

2. Use Eye-Catching Images

Good product images help customers understand what they are buying. This sounds basic, but many ecommerce stores still use images that are too small, too dark, or too limited.

Customers cannot touch the product online. So your images need to answer the questions they would normally check in person. Show the product from different angles. Add close-up shots. Show scale where needed. If size, texture, finish, or packaging matters, include that clearly.

For some products, a short video can also help. This is useful for products that need a little explanation, like skincare texture, clothing fit, tools, accessories, or home products. Do not only make the images pretty. Make them useful.

3. Include Customer Ratings and Reviews

Adding a customer rating and review section for your product pages is one of the best ways to increase e-commerce sales and revenue. Customer ratings and reviews provided by real users offer social proof that your products are trusted and can be easily purchased.

If you don’t have any customer reviews yet, reach out to your past customers and ask them to leave a review on your site. You can also offer something like a $5 – $10 Amazon gift card in exchange for a review. Just make sure that you only use real reviews from actual customers. Don’t try to fake it!

4. Add Featured or Trending Products Tag

If you want to increase ecommerce sales, make it easy for customers to find your bestsellers and trending products. Add a “featured” or “trending” section on your website and highlight some of your most popular items. This will give customers an idea of what’s hot right now and help them make a purchasing decision.

You can also add a “new arrivals” section to showcase your latest products. This is a great way to increase ecommerce sales of newer items that might not be getting as much attention as your older products.

5. Offer Discounts and Coupons

Discounts and coupons are a great way to increase e-commerce sales, especially if you’re running a sale or promotion.

If you decide to offer discounts on your products, make sure that the code is easy to find and use. You don’t want customers to give up trying to find the right code or get frustrated with the process. You can also offer discounts through email marketing or social media advertising.

Just remember, if you offer discounts and coupons all the time, customers will start to expect them and they won’t be as effective. Use them sparingly and only when you’re running a special promotion.

6. Use Urgency

Creating a sense of urgency can be an effective way to increase ecommerce sales. When customers feel like they need to make a purchase right away, they’re more likely to follow through with it.

There are a few different ways that you can create urgency. One is by using countdown timers on your product pages. This lets customers know that they only have a certain amount of time to purchase an item before it goes back to its regular price.

Another way is to offer limited-time discounts or promotions. For example, “get free shipping if you place an order within 24 hours” or “get 20% off on all orders over $100”.

Just make sure you are not offering these deals too frequently just for the sake of urgency. If you create too much of it, customers will start to feel like they’re being pressured into buying something and they’ll be less likely to purchase from you in the future.

7. Sell Wholesale to Increase Ecommerce Sales

Selling wholesale can be a great way to increase e-commerce sales. When you sell products in bulk, you’re able to offer discounts that make your products more appealing to customers. In addition, you get a chance to build relationships with other like-minded businesses.

If you’re interested in selling wholesale, reach out to your potential customers and see if they’re interested in buying in bulk. Just remember, when you’re selling wholesale, you need to have a large quantity of products available so that you can meet the demand of your customers.

If you want to build this channel properly, our guide to selling wholesale on Shopify explains pricing, approval, ordering, and buyer access in more detail.

8. Run Retargeting Ads

Retargeting ads allow you to stay in front of customers who have already shown an interest in your products.

For example, let’s say that someone visits your website but doesn’t buy any products. With retargeting ads, you can show them ads for your products as they browse the web or use social media. This reminds them of your product and makes it more likely that they’ll come back to your store and make a purchase.

9. Offer Combos/Bundled Products

People love getting a good deal, so offering combos or bundled products is a great way to increase ecommerce sales. When you offer multiple products for one low price, customers are more likely to make a purchase.

For example, let’s say that you’re selling shirts on your website. You could create a bundle that includes two shirts and a pair of jeans for $100. This is a great deal for customers and it’s also a great way to clear out inventory if you have items that are selling slowly.

Just make sure that the products you include in your bundles complement each other and appeal to your target customer. Don’t just throw together a bunch of random items.

10. Partner Up with Influencers

If you can get an influencer to promote your product, you’re likely to see a significant increase in e-commerce sales. This is because they usually have a large number of people following them and the people might trust their opinion due to their expertise in a particular area/products. 

There are a few different ways that you can partner up with influencers. One is by sending them free products to try out and review. Another is by offering them a commission on every sale that they generate.

You can find influencers in your niche by searching for hashtags related to your industry on social media. For example, if you sell jewelry products, you could search for #jewelryblogger or #jewelryinfluencer on Instagram.

11. Write Content that Provides Value

If your goal is to increase ecommerce sales in your store, you must attract more visitors to your store. To do that, you need to provide them with some quality content that can help them fulfill their needs or solve their problems. This means creating blog posts, videos, and other forms of content that teach your audience something or help them solve a problem.

For example, let’s say that you sell products for people with sensitive skin. You could write a blog post about the best skin care products for sensitive skin or create a video tutorial on how to do a makeup look for people with sensitive skin.

People are more likely to purchase from businesses that provide them with valuable information. So, if you can position yourself as an expert in your industry, you’re more likely to see an increase in e-commerce sales.

12. Offer Free Product Samples

Offering free samples is a great way to increase ecommerce sales because it allows customers to try out your product before they make a purchase. This is especially effective if you’re selling products that are used for a specific purpose, such as skin care products or makeup.

For example, let’s say that you sell makeup foundation. You could offer customers a free sample of your makeup foundation so that they can see how it looks and feels on their skin. If they like the product, they’re more likely to make a purchase.

You can give away free samples in person or online. Just make sure that you have enough product available so that you can fulfill all of the requests for samples.

13. Craft a Good Return/Exchange Policy

A lot of people are hesitant to make a purchase online because they’re afraid that they won’t be able to return or exchange the product if they don’t like it. So, crafting a good return/exchange policy is a great way to increase ecommerce sales.

Your return/exchange policy should be clear and easy to understand. It should also be fair for both you and the customer. For example, you might want to allow customers to return or exchange products within 7 days of purchase.

You can include your return/exchange policy on your website or on the product page of each item that you sell. Just make sure that it’s prominently displayed on your store pages so that customers can quickly navigate and read it.

14. Keep Your Customers Engaged

To retain your existing customers or get repeat orders from them, you need to keep them engaged with your brand. This means following up with them to make sure that they’re happy with their purchase and providing them with information about new products that you’re releasing.

The best way to keep your customers engaged is to send them email newsletters or display retargeting ads. These newsletters or targeted ads should include an informative resource about new products, sales, and other special offers.

You can also use social media to keep your customers engaged. For example, you could post pictures of people using your product or share customer testimonials.

15. Set Up Email Drips

Email drips are a great way to grow ecommerce sales because they allow you to stay in touch with your customers without bombarding them with too many emails.

An email drip is a series of automated emails that are sent out to customers over a period of time. For example, you could set up an email drip that sends out a welcome email, a coupon code for their next purchase, and information about new products.

To set up email drip campaigns, there are many email marketing tools available in the market. Just do your research and choose the best tool for you.

16. Provide Excellent Customer Service

If you want to increase ecommerce sales, it’s important to let your potential customers know that you provide the best customer service to your customers.

This means that you should show them that you’re quick in responding to customer inquiries and addressing any issues that they have in a timely manner.

You can provide excellent customer service by setting up a dedicated email address and phone number that customers can use to contact you. You should also have an FAQ page on your website that addresses the most common questions asked by customers.

17. Implement CTAs and Pop-Ups

Calls-to-action (CTAs) and pop-ups are the best lead magnets you can implement in the specific areas of your store. CTAs and Pop-ups usually tend to encourage customers to take action on your store. It helps you to get the maximum clicks and increase the visibility of your products. 

For example, you could add an “Add to Cart” or “Buy Now” button or provide an e-book with a “Get E-book For Free” button to your store.

You can also use pop-ups to encourage customers to make a purchase. Just make sure that the pop-ups are relevant and not too intrusive.

18. Upsell and Cross-Sell

Upselling to customers means selling them your higher version of products that they are interested in (could be of a higher price or with more features). For example, if someone is looking to buy a pair of jeans, you could upsell them by showing them a pair of jeans that’s more expensive.

Cross-selling to customers means selling them the ‘related products’ to what they already have in their cart. For example, if someone is buying a dress, you could cross-sell them by showing them a matching pair of shoes.

You can upsell and cross-sell your products in a number of ways. For example, you can display the ‘related products’ section just next to the product they added to the shopping cart (on the product page or on the checkout page). This can be done in minutes using apps like Selleasy, which help increase your average order value. Its AI features make it easy to upsell and cross-sell, reducing manual effort and making your job much easier. 

19. Offer Something Special to Repeat Customers

It’s important to offer something special to customers who make repeat purchases. This could be a discount code that they can use on their next purchase or early access to new products.

You can also offer reward points for every customer purchase. These points can then be redeemed for discounts, free shipping, or other benefits.

20. Ask Customers to Refer and Earn

Asking customers to refer their friends is a great way to increase ecommerce sales. You can offer customers a discount code or other incentive for every person that they refer.

You could also set up an affiliate program where you pay people a commission for every sale that they generate.

21. Trust Yourself and Your Team

And finally, it’s important that you trust yourself and your team. This means having faith in your products and your ability to sell them.

Also, it’s always good to have confidence in your team members and their ability to help you achieve your goals. If you don’t trust yourself or your team, it’ll be very difficult to grow your e-commerce business.

Summing Up

Growing an e-commerce business takes time, effort, and perseverance to see results, so it’s important that you be patient. We hope that these 21 tips will help you increase ecommerce sales and grow your business revenue. Keep doing the best work and you will eventually see the fruits of your labor.

Thanks for reading! If we missed any tips, do let us know in the comments. 🙂

Frequently Asked Questions