If you’re an online business owner, you know that the e-commerce industry is growing rapidly. People from all over the world are buying millions of products online on daily basis and businesses are searching for different ways to increase e-commerce sales on their websites and online stores.
According to a recent study conducted by Shopify, by 2024, 21.2% of total retail sales will happen online. Yeah, that’s a big number. Although this number may not seem relevant if you’re just starting with your e-commerce store, it is a fact and it may help you comprehend the industry potential and further help you position your brand in the market.
- Tip #1) Offer Free Shipping
- Tip #2) Use Eye-Catching Images
- Tip #3) Include Customer Ratings and Reviews
- Tip #4) Add Featured or Trending Products Tag
- Tip #5) Offer Discounts and Coupons
- Tip #6) Use Urgency
- Tip #7) Sell Wholesale to Increase ecommerce sales
- Tip #8) Run Retargeting Ads
- Tip #9) Offer Combos/Bundled Products
- Tip #10) Partner Up with Influencers
- Tip #11) Write Content that Provides Value
- Tip #12) Offer Free Product Samples
- Tip #13) Craft a Good Return/Exchange Policy
- Tip #14) Keep Your Customers Engaged
- Tip #15) Set Up Email Drips
- Tip #16) Provide Excellent Customer Service
- Tip #17) Implement CTAs and Pop-Ups
- Tip #18) Upsell and Cross-Sell
- Tip #19) Offer Something Special to Repeat Customers
- Tip #20) Ask Customers to Refer and Earn
- Tip #21) Trust Yourself and Your Team
- Summing Up…
A lot of businesses are using diverse marketing strategies to increase business sales online, but not all of them are effective. So, we have crafted a list of 21 tips that you can follow and implement to increase ecommerce sales and revenue.
Now let’s look at these strategies on how to increase sales for your online store.
Tip #1) Offer Free Shipping
People love free shipping, and most of them purchase from a store that offers it. A report by Statistica states that 73% of online buyers take ‘free shipping’ as the most important factor when deciding whether or not to make a purchase.
To increase ecommerce sales, add free shipping to your store now. You can either raise your product prices slightly to cover the cost of shipping or absorb the cost yourself. And if you want to go the extra mile, offer express shipping options for an additional fee or set a flat shipping amount based on the item weight or minimum quantity (whatever suits your best).
In case you are selling wholesale online, then setting up advanced shipping rules becomes super essential for your business. If you run your store on Shopify, there are wholesale apps that can help you set up advanced shipping rules, and many other essential wholesale features.
Knowing this, offering free shipping with a quick order delivery time will help you retain your customers and you’ll probably get repeat orders from them in the future.
Tip #2) Use Eye-Catching Images
This is one of the most important decision-makers for a person who buys a product from your store. Using eye-catching and high-quality product photos to display your products will help you increase ecommerce sales.
According to a GWA report, 39% of US buyers think that a well-written product description and product images are important factors in an online buying experience.
When customers are shopping online, they can’t pick up your products and examine them like they would in a brick-and-mortar store. So, it is important to give them an experience of your product. You can also add things to your product page such as a 360-degree view, product video, etc.
Also, if your ecommerce platform expands to business-to-business transactions, ensure you provide skilled renderings for more professional products such as corporate card designs. Just as Wepik provides fascinating templates, a well-designed corporate card can leave a lasting impression, setting a precedent for quality on your ecommerce site.
Tip #3) Include Customer Ratings and Reviews
Adding a customer rating and review section for your product pages is one of the best ways to increase ecommerce sales and revenue. Customer ratings and reviews provided by real users offer social proof that your products are trusted and can be easily purchased.
In fact, a study by Spiegel found that displaying customer reviews on your e-commerce store has the potential to increase conversion rates by up to 270%.
If you don’t have any customer reviews yet, reach out to your past customers and ask them to leave a review on your site. You can also offer something like a $5 – $10 Amazon gift card in exchange for a review. Just make sure that you only use real reviews from actual customers. Don’t try to fake it!
Tip #4) Add Featured or Trending Products Tag
If you want to increase ecommerce sales, make it easy for customers to find your bestsellers and trending products. Add a “featured” or “trending” section on your website and highlight some of your most popular items. This will give customers an idea of what’s hot right now and help them make a purchasing decision.
You can also add a “new arrivals” section to showcase your latest products. This is a great way to increase ecommerce sales of newer items that might not be getting as much attention as your older products.
Tip #5) Offer Discounts and Coupons
Discounts and coupons are a great way to increase ecommerce sales, especially if you’re running a sale or promotion. According to a study by Invesp, nearly 60% of shoppers said that they would not have made a purchase if it wasn’t for a discount or coupon.
If you decide to offer discounts on your products, make sure that the code is easy to find and use. You don’t want customers to give up trying to find the right code or get frustrated with the process. You can also offer discounts through email marketing or social media advertising.
Just remember, if you offer discounts and coupons all the time, customers will start to expect them and they won’t be as effective. Use them sparingly and only when you’re running a special promotion.
Tip #6) Use Urgency
Creating a sense of urgency can be an effective way to increase ecommerce sales. When customers feel like they need to make a purchase right away, they’re more likely to follow through with it.
There are a few different ways that you can create urgency. One is by using countdown timers on your product pages. This lets customers know that they only have a certain amount of time to purchase an item before it goes back to its regular price.
Another way is offering limited-time discounts or promotions. For example, “get free shopping if you place an order within 24 hours” or “get 20% off on all orders over $100”.
Just make sure you are not offering these deals too frequently just for the sake of urgency. If you create too much of it, customers will start to feel like they’re being pressured into buying something and they’ll be less likely to purchase from you in the future.
Tip #7) Sell Wholesale to Increase Ecommerce sales
Selling wholesale can be a great way to increase Ecommerce sales. When you sell products in bulk, you’re able to offer discounts that make your products more appealing to customers. In addition, you get a chance to build relationships with other like-minded businesses.
If you’re interested in selling wholesale, reach out to your potential customers and see if they’re interested in buying in bulk. You can set up a wholesale experience on your current e-commerce store by installing wholesale apps or plugins. Here are a few good wholesale apps – Wholesale Pricing Discount for Shopify and Wholesale Suite for Woocommerce.
Just remember, when you’re selling wholesale, you need to have a large quantity of products available so that you can meet the demand of your customers. While focusing on the front-end strategies to boost sales is crucial, it’s equally important to optimize your warehouse for efficiency to ensure that your back-end operations, especially your warehouse, are running smoothly.
Read Also: Shopify Wholesale – All You Need to Know
Tip #8) Run Retargeting Ads
Retargeting ads allow you to stay in front of customers who have already shown an interest in your products.
For example, let’s say that someone visits your website but doesn’t buy any products. With retargeting ads, you can show them ads for your products as they browse the web or use social media. This reminds them of your product and makes it more likely that they’ll come back to your store and make a purchase.
Tip #9) Offer Combos/Bundled Products
People love getting a good deal, so offering combos or bundled products is a great way to increase ecommerce sales. When you offer multiple products for one low price, customers are more likely to make a purchase.
For example, let’s say that you’re selling shirts on your website. You could create a bundle that includes two shirts and a pair of jeans for $100. This is a great deal for customers and it’s also a great way to clear out inventory if you have items that are selling slowly.
Just make sure that the products you include in your bundles complement each other and appeal to your target customer. Don’t just throw together a bunch of random items.
Tip #10) Partner Up with Influencers
If you can get an influencer to promote your product, you’re likely to see a significant increase in e-commerce sales. This is because they usually have a large number of people following them and the people might trust their opinion due to their expertise in a particular area/products.
There are a few different ways that you can partner up with influencers. One is by sending them free products to try out and review. Another is by offering them a commission on every sale that they generate.
You can find influencers in your niche by searching for hashtags related to your industry on social media. For example, if you sell jewelry products, you could search for #jewelryblogger or #jewelryinfluencer on Instagram.
Tip #11) Write Content that Provides Value
If your goal is to increase ecommerce sales in your store, you must attract more visitors to your store. To do that, you need to provide them with some quality content that can help them fulfill their needs or solve their problems. This means creating blog posts, videos, and other forms of content that teach your audience something or help them solve a problem.
For example, let’s say that you sell products for people with sensitive skin. You could write a blog post about the best skin care products for sensitive skin or create a video tutorial on how to do a makeup look for people with sensitive skin.
People are more likely to make a purchase from businesses that provide them with valuable information. So, if you can position yourself as an expert in your industry, you’re more likely to see an increase in e-commerce sales.
Tip #12) Offer Free Product Samples
Offering free samples is a great way to increase ecommerce sales because it allows customers to try out your product before they make a purchase. This is especially effective if you’re selling products that are used for a specific purpose, such as skin care products or makeup.
For example, let’s say that you sell makeup foundation. You could offer customers a free sample of your makeup foundation so that they can see how it looks and feels on their skin. If they like the product, they’re more likely to make a purchase.
You can give away free samples in-person or online. Just make sure that you have enough product available so that you can fulfill all of the requests for samples.
Tip #13) Craft a Good Return/Exchange Policy
A lot of people are hesitant to make a purchase online because they’re afraid that they won’t be able to return or exchange the product if they don’t like it. So, crafting a good return/exchange policy is a great way to increase ecommerce sales.
Your return/exchange policy should be clear and easy to understand. It should also be fair for both you and the customer. For example, you might want to allow customers to return or exchange products within 7 days of purchase.
You can include your return/exchange policy on your website or on the product page of each item that you sell. Just make sure that it’s prominently displayed on your store pages so that customers can quickly navigate and read it.
Tip #14) Keep Your Customers Engaged
To retain your existing customers or get repeat orders from them, you need to keep them engaged with your brand. This means following up with them to make sure that they’re happy with their purchase and providing them with information about new products that you’re releasing.
The best way to keep your customers engaged is to send them email newsletters or display retargeting ads. These newsletters or targeted ads should include an informative resource about new products, sales, and other special offers.
You can also use social media to keep your customers engaged. For example, you could post pictures of people using your product or share customer testimonials.
Tip #15) Set Up Email Drips
Email drips are a great way to grow ecommerce sales because they allow you to stay in touch with your customers without bombarding them with too many emails.
An email drip is a series of automated emails that are sent out to customers over a period of time. For example, you could set up an email drip that sends out a welcome email, a coupon code for their next purchase, and information about new products.
To set up email drip campaigns there are many email marketing tools available in the market. Just do your research and choose the best tool for you.
Tip #16) Provide Excellent Customer Service
If you want to increase ecommerce sales, it’s important to let your potential customers know that you provide the best customer service to your customers.
This means that you should show them that you’re quick in responding to customer inquiries and addressing any issues that they have in a timely manner.
You can provide excellent customer service by setting up an email address or phone number that customers can use to contact you. You should also have a FAQ page on your website that has a common set of questions and answers asked by customers.
It’s also important to train your customer service team members so that they’re able to effectively handle customer inquiries and complaints.
Tip #17) Implement CTAs and Pop-Ups
Calls-to-action (CTAs) and pop-ups are the best lead magnets you can implement in the specific areas of your store. CTAs and Popups usually tend to encourage customers to take action on your store. It helps you to get the maximum clicks and increase the visibility of your products.
For example, you could add an “Add to Cart” or “Buy Now” button or provide an e-book with a “Get E-book For Free” button to your store.
You can also use pop-ups to encourage customers to make a purchase. Just make sure that the pop-ups are relevant and not too intrusive.
Tip #18) Upsell and Cross-Sell
Upselling to customers means selling them your higher version of products that they are interested in (could be of higher price or more features). For example, if someone is looking at buying a pair of jeans, you could upsell them by showing them a pair of jeans that’s more expensive.
Cross-selling to customers means selling them the ‘related products’ to what they already have in their cart. For example, if someone is buying a dress, you could cross-sell them by showing them a matching pair of shoes.
You can upsell and cross-sell your products in a number of ways. For example, you can display the ‘related products’ section just next to the product they added to the shopping cart (on the product page or on the checkout page). You could also send out email campaigns that promote related products.
Tip #19) Offer Something Special to Repeat Customers
It’s important to offer something special to customers who make repeat purchases. This could be a discount code that they can use on their next purchase or early access to new products.
You can also offer reward points for every purchase a customer makes. These points can then be redeemed for discounts, free shipping, or other benefits.
Tip #20) Ask Customers to Refer and Earn
Asking customers to refer their friends is a great way to increase ecommerce sales. You can offer customers a discount code or other incentive for every person that they refer.
You could also set up an affiliate program where you pay people a commission for every sale that they generate.
Tip #21) Trust Yourself and Your Team
And finally, it’s important that you trust yourself and your team. This means having faith in your products and your ability to sell them.
Also, it’s always good to have confidence in your team members and their ability to help you achieve your goals. If you don’t trust yourself or your team, it’ll be very difficult to grow your e-commerce business.
Growing an e-commerce business takes time, effort, and perseverance to see results, so it’s important that you be patient. We hope that these 21 tips will help you increase ecommerce sales and grow your business revenue. Keep doing the best work and you will eventually see the fruits of your labor.
Thanks for reading! If we missed any tips, do let us know in the comments. 🙂
Frequently Asked Questions
How can I boost online sales through social media?
Engage your audience by creating and sharing content that resonates with their interests and needs. Utilize targeted ads on platforms like Facebook and Instagram to reach potential customers more effectively.
What strategies are most effective for growing online sales during the holiday season?
Utilize email marketing to send out holiday-specific promotions and ensure your website is optimized for increased traffic. Offering limited-time deals can also create urgency and boost sales.
Can offering free shipping significantly increase e-commerce sales?
Yes, offering free shipping can remove a significant barrier to purchase, encouraging more customers to complete their orders. Consider incorporating the cost into your pricing strategy to maintain profitability.
What role does customer feedback play in boosting business sales online?
Customer feedback offers insights into what your customers value and areas for improvement, helping you refine your product offerings and marketing strategies to better meet their needs.
How does enhancing product imagery impact e-commerce sales increase?
High-quality product images provide customers with a clearer understanding of what they are purchasing, reducing uncertainty and leading to higher conversion rates.
How can I increase sales in e-commerce by optimizing the checkout process?
Simplifying the checkout process and offering multiple payment options can reduce cart abandonment rates. Ensuring your checkout is secure and user-friendly can also build trust with your customers.
How can I increase sales in e-commerce by leveraging customer reviews?
Displaying customer reviews prominently on your site provides social proof, encouraging others to purchase. Actively managing and responding to reviews can also enhance your brand’s reputation.
How does creating urgency influence e-commerce sales increase?
Creating a sense of urgency through limited-time offers or countdown timers can motivate customers to purchase sooner, boosting short-term sales.
What role does SEO play in how to increase sales in e-commerce?
SEO improves your store’s online visibility, attracting more organic traffic. Optimizing product descriptions and using relevant keywords can also help potential customers find your products more easily.