Key Takeaways
- Both Wholesale Pricing Discount B2B and Clay B2B Wholesale Pricing let Shopify merchants run retail and wholesale from the same store.
- Clay offers a free plan for stores with up to 100 SKUs. Wholesale Pricing Discount B2B starts at $24.99 per month.
- Both apps can maintain wholesale pricing through the cart and checkout. Wholesale Pricing Discount B2B’s Global plan is required when the buyer must also complete checkout in their local currency.
- Wholesale Pricing Discount B2B has been available since 2018 and currently has a larger review history. Clay launched in 2024 and has fewer reviews.
Wholesale Pricing Discount B2B vs Clay B2B Wholesale Pricing – Both solve many of the same Shopify wholesale problems. Both let you create separate prices for B2B buyers, manage customer groups, offer volume pricing, collect wholesale applications and keep retail pricing unchanged for regular shoppers.
The main differences are in how features are divided between plans. This comparison looks at their current features, pricing, and ideal use cases.
Wholesale Pricing Discount B2B vs Clay B2B Wholesale Pricing: Quick Comparison
| Area | Wholesale Pricing Discount B2B | Clay B2B Wholesale Pricing |
| Shopify recognition | Built for Shopify | Built for Shopify |
| Current rating | 4.9 from 688 reviews | 5.0 from 254 reviews |
| Launched | April 2018 | November 2024 |
| Starting price | $24.99 per month | Free for up to 100 SKUs. Paid plan starts at $25 |
| Customer pricing | Tags, groups, products, collections, variants and individual customers | Customer groups with automated or manual pricing rules |
| Volume pricing | Product, variant, collection, cart quantity and cart value rules | SKU-based quantity and volume pricing |
| Wholesale application | Standard form on Basic, customizable on Professional | Custom form available on the free plan |
| Net payment terms | Professional plan and above | Gloss plan and above |
| Shopify Markets | Global plan at $64.99 | Luster plan at $99 |
| Shopify POS pricing | Global plan | Luster plan |
| Quick order form | Separate WSH Order Form app | Included in the Luster plan |
| Free trial | 14 days | 7 days on paid plans |
B2B and Wholesale Pricing Options
Both apps support volume and bulk discounts, custom wholesale prices and quantity-based pricing.
Wholesale Pricing Discount B2B lets merchants create pricing for customer tags, individual products, collections and variants. Depending on the plan, you can also create guest discounts, wholesale discount codes, per-customer price overrides, quantity breaks and discounts based on the total value or quantity of the cart.
This gives Wholesale Pricing Discount B2B an advantage when a store has multiple wholesale agreements.
Clay’s plans are also tied to SKU limits, so a growing catalogue may need a higher plan even when the merchant only needs the same core pricing setup.
Clay B2B Wholesale Pricing separates pricing into automated and manual rules. Automated prices can be calculated from the retail price, compare-at price or product cost. Manual pricing lets the merchant upload exact prices using a spreadsheet. Clay also supports cost-plus pricing, which can be useful for businesses that calculate wholesale prices using product cost and a fixed markup.
Wholesale Registration and Customer Approval
Clay includes its wholesale registration form on the free plan. Merchants can collect documents such as tax IDs or logos, approve applicants manually or automatically, add customer tags and validate European VAT numbers through VIES.
Wholesale Pricing Discount B2B includes a standard signup form on the Basic plan. The Professional plan adds form customisation. Merchants can use the form to collect buyer information and automatically assign approved customers to the appropriate wholesale group.
Clay has the stronger free option for a new or smaller wholesale store. Wholesale Pricing Discount B2B becomes more suitable when registration needs to connect with more advanced pricing, shipping, discount codes, or customer-specific workflows.
International Selling, Shipping and Payment Terms
Both apps support Shopify Markets, multi-currency pricing, tax display controls and Shopify POS on their highest plans.
The price difference is notable. Wholesale Pricing Discount’s B2B Global plan costs $64.99 per month, while Clay’s Luster plan costs $99 per month.
Wholesale Pricing Discount B2B also provides a flat wholesale shipping rate on Basic and advanced shipping rules on Professional. Clay introduces custom shipping rates on its $49 Gloss plan. Both offer net payment terms on their mid-level plans.
Pricing Comparison
| App plan | Monthly price | Main use |
| Clay Free | $0 | Registration and wholesale pricing for up to 100 SKUs |
| Clay Matte | $25 | Volume pricing, CSV uploads and up to 1,000 SKUs |
| Clay Gloss | $49 | Net terms, shipping, draft orders and up to 10,000 SKUs |
| Clay Luster | $99 | Markets, POS, quick ordering, API and up to 100,000 SKUs |
| WPD Basic | $24.99 | Customer groups, percentage discounts, order minimums, volume discounts (up to 3), standard signup form, and basic shipping |
| WPD Professional | $44.99 | Variant pricing, guest discounts, codes, net terms and advanced shipping |
| WPD Enterprise | $49.99 | Unlimited volume rules, tiered pricing, CSV tools, mix-and-match volume discounts, volume discount badges and customer overrides |
| WPD Global | $64.99 | Markets, local-currency checkout, tax controls and Shopify POS |
Which App Should You Choose? Wholesale Pricing Discount B2B vs Clay B2B Wholesale Pricing Compared
Clay may suit your store if:
- You want to test wholesale pricing without paying for an app.
- Your catalogue has fewer than 100 wholesale SKUs.
- You want cost-based or cost-plus pricing.
- You prefer a quick order form inside the same app and are comfortable with the $99 plan.
- Document uploads and VAT validation are important during registration.
Wholesale Pricing Discount B2B may suit your store if:
- You need more pricing rules across customers, tags, products, variants and cart totals.
- You want wholesale discount codes or pricing for customers who are not logged in.
- Your store uses several page builders, marketing apps, review apps or shipping integrations.
- You need international wholesale checkout at a lower monthly price.
- You want to combine pricing with other dedicated Wholesale Helper apps as your B2B operation grows.
- You want a more reliable app which has been in the market for longer, and a faster support for your queries.
Final Verdict on Wholesale Pricing Discount B2B vs Clay B2B Wholesale Pricing
Clay is a strong option for stores that want a free starting plan, cost-based pricing and a straightforward route into Shopify wholesale. Wholesale Pricing Discount B2B is better suited to merchants with more varied pricing agreements, discount requirements, integrations and international selling needs. It also has a longer history in the Shopify App Store and more reviews.
The right choice depends on your catalogue size and workflow. Before deciding, test customer pricing on product pages, collections, the cart, cart drawer and checkout. That is more important than choosing an app based only on its feature list.
Frequently Asked Questions
Is Clay cheaper than Wholesale Pricing Discount B2B?
Clay has a free plan for stores that need wholesale pricing for up to 100 SKUs. Its paid plans start at $25 per month. Wholesale Pricing Discount B2B does not have a free plan and starts at $24.99 per month. The better value depends on the number of products and the pricing features your store needs.
Which app offers more flexible wholesale pricing rules?
Wholesale Pricing Discount B2B offers more options for customer tags, individual customers, products, collections, variants, cart quantities and order values. Clay also supports fixed prices, percentage-based rules, volume pricing and cost-based pricing, but some features are limited to its higher plans.
Does Clay include a wholesale order form?
Yes. Clay includes a quick order form on its $99 Luster plan. Wholesale Pricing Discount B2B focuses on pricing and discount rules. Wholesale Helper offers quick ordering separately through the WSH Order Form & ReOrder.
Which app is better for international Shopify wholesale stores?
Both apps support Shopify Markets and multi-currency wholesale selling on their highest plans. Wholesale Pricing Discount B2B provides these features through its $64.99 Global plan, while Clay provides them through its $99 Luster plan. Merchants should also compare tax display, POS and local-currency checkout requirements.
Can I use either app on a store that sells to both retail and wholesale customers?
Yes. Both apps allow merchants to keep retail and wholesale buyers on the same Shopify store. Wholesale prices can be assigned only to eligible customers while regular shoppers continue to see standard retail pricing.
Do these apps replace Shopify’s native B2B features?
Not necessarily. Merchants can use either app instead of native Shopify B2B for certain workflows, or use an app alongside Shopify’s native company, catalogue and payment-term features. The right setup depends on the store’s Shopify plan and how pricing needs to be managed.
