Key Takeaways
- Black Friday 2026 is on Friday, November 27, and Cyber Monday is on Monday, November 30.
- The best BFCM results usually come from early planning, clear offers, strong inventory control, and a smooth checkout experience.
- Mobile shopping is now a major part of holiday ecommerce, so Shopify stores should test product pages, cart, checkout, discounts, and speed on mobile before the sale.
- For wholesale and B2B stores, Black Friday can also be used for bulk discounts, restock offers, early access, and repeat buyer campaigns.
- Do not rely only on discounts. Promote your offers through email, paid ads, social media, influencers, SMS, and existing customer lists.
Black Friday and Cyber Monday are still two of the biggest sales moments for ecommerce stores. In 2026, Black Friday falls on Friday, November 27, and Cyber Monday falls on Monday, November 30.
For Shopify merchants, BFCM is not just about putting a discount code on the website. You need the right products, enough inventory, clear offers, fast checkout, working discount rules, strong email campaigns, and a support team ready for higher order volume.
The opportunity is still big. Shopify merchants generated $14.6 billion in global sales during BFCM 2025, up 27% from 2024. Adobe also reported that U.S. online holiday spending reached $257.8 billion from November 1 to December 31, 2025.
In this article, we’ll cover 5 practical ways to increase Black Friday sales on Shopify in 2026, including tips for both retail and wholesale stores.
1. Prepare inventory and logistics
Before stepping into any kind of planning to sell your products on the Black Friday and Cyber Monday sale. It is very important to make sure all your logistics are arranged and the product inventory is fully stocked with the items you will sell in this peak shopping season. This will save you a lot of time and hassle, ensuring your valued customers receive their orders on time and without facing any order shipping or delivery issues.
You can take care of all this using third-party apps for inventory management and logistics.
2. Offer enticing promotions and discounts
The main reason e-commerce stores see a rise in customer sales and revenue is due to the lucrative offers and promotions they offer to their customers. When you confirm that you have enough product inventory and your logistics are sorted then you can focus on crafting your promotional offer strategy. You can offer a variety of discounts to your customers, for example:
- % discount on a specific product. (default set or using a discount code)
- Product bundle at a flat price.
- Buy 1 Get 1 offer.
- Reward points or discounts on the next order.
- Free shipping or delivery.
- Spinning wheel popup for discounts.
- % discount based on the total order value. (for example: an order above $200 gets 10% and an order above $500 gets 20%)
- Buy now, Pay later.
- Volume discounts and tiered pricing.
- Price discount (using a coupon) after reaching a certain threshold for total order value.
Offering these kinds of discounts will provide real value to your customers and entice them to make a purchase on Black Friday or Cyber Monday.
Read Also: The Ultimate Shopify Black Friday Guide for B2B & B2C in 2026 [with Checklist]
3. Provide desktop and mobile shopping experience
Do not assume your store is ready just because the homepage looks good.
During the 2025 holiday season, Adobe reported that mobile drove 56.4% of online spend. That means mobile is not a secondary experience anymore. For many stores, it is where most buyers will browse, compare, and check out.
Before BFCM, test your store like a real customer on both mobile and desktop. Check:
- Page speed
- Product image loading
- Sticky bars and popups
- Product page clarity
- Variant selection
- Cart experience
- Discount code field
- Payment options
- Checkout flow
- Shipping rates
- Return policy visibility
It is recommended that you don’t go all in for providing only a mobile-specific shopping experience to your customers. Instead, focus on optimising your store design and customer purchase journey for both mobile and desktop device conversion. Make sure you also focus on the speed and performance of your store.
4. Create urgency to increase sales
Just like discounts and offers, urgency also plays an important role in most of the buying decisions for purchasing a product online. During the Black Friday and Cyber Monday sale season, optimizing your store to create a sense of urgency is like cherry on top to increase your product sales.
Here are some ways you can implement this on your e-commerce store:
- Adding a countdown timer on product and checkout pages or on the front page of your store.
- Adding an announcement bar at the top of your store for limited-time deals like free shipping and % discounts.
- Adding ‘limited stock availability’ labels on your featured or most sold products.
- Showing live customer order popups.
- If you have a separate collection for discounted discounts, add labels like ‘deals of the day‘ or ‘huge discounts on these products‘.
Doing all this will encourage your customers to make quick decisions and not miss out on the BFCM deals.
5. Utilize marketing channels to promote your BFCM deals
No matter how much you optimize the discounts and offers in your store for the Black Friday and Cyber Monday sales, it will be meaningless if potential customers cannot find their way to your store unless they are already loyal or existing customers.
To attract new customers and top Black Friday sales this holiday season (or any time of the year), you must promote your products or even your entire store through effective marketing channels.
Here are some of the best ways you can promote your Black Friday & Cyber Monday sale:
- List your BFCM deals on coupon and cashback platforms.
- Use social media platforms like Facebook, Instagram, Pinterest, and Twitter to post your promotional deals.
- Send newsletter/email campaigns to your existing customers.
- Collaborate with relevant influencers or bloggers and ask them to give a shoutout.
- Run Google Ads and Facebook Ads for your best-selling products with a BFCM discount.
These marketing channels with help you reach a wider audience for your BFCM sale. Don’t forget to use attractive visuals and graphics to make your promotional posts stand out from your competition.
Extra Black Friday tips for wholesale and B2B Shopify stores
Black Friday is not only for retail customers. Wholesale and B2B buyers may also use this period to restock, place larger orders, or buy inventory before the holiday season.
For B2B stores, prepare:
- Volume discounts
- MOQ rules
- Customer-specific pricing
- Wholesale-only collections
- Net payment terms
- Bulk order forms
- Shipping timelines for large orders
- Early access for repeat buyers
The main difference is that wholesale buyers usually care less about flashy discounts and more about clear pricing, stock reliability, fast ordering, and delivery timelines.
Final Thoughts
Black Friday sales are not won by discounts alone. The stores that perform better usually prepare inventory early, create simple offers, test the buying experience, build real urgency, and promote across multiple channels.
For Shopify stores, the basics matter even more during BFCM. Make sure your products, pricing, discounts, checkout, shipping, and support are ready before traffic increases.
For wholesale stores, use BFCM as a chance to bring repeat buyers back, move larger order volumes, and make bulk ordering easier.
When native B2B is not enough, Wholesale Pricing Discount B2B is the next step.
Try our Wholesale Pricing Discount B2B app for free !
Trusted by over 16,000 Shopify merchants
Frequently Asked Questions
What is BFCM?
Black Friday and Cyber Monday (BFCM) are annual sales events that mark the beginning of the holiday shopping season. These days are known for their significant discounts and deals across various e-commerce platforms, offering a prime opportunity to increase Black Friday sales and Cyber Monday revenues.
Why should I stock up inventory before BFCM?
Stocking up on inventory before BFCM is crucial to ensuring that you can meet the high customer demand these sales events generate. A well-stocked inventory helps prevent stockouts, ensuring that your customers aren’t disappointed and contributing to an increase in Black Friday sales and a smooth shopping experience.
What kind of discounts can I offer on increase Black Friday Sales?
For BFCM, consider a range of discounts such as percentage off, buy one get one free, free shipping, or even tiered pricing. These discounts are not only attractive but also versatile, catering to different customer needs and preferences. By carefully selecting and offering these types of discounts, you can significantly increase Black Friday sales and customer satisfaction.
Why is it important to optimize my store for both desktop and mobile?
With a growing number of shoppers using both desktop and mobile devices to browse and shop, optimizing your e-commerce store for both platforms is essential. This ensures a seamless shopping experience, reducing bounce rates, and increasing conversion rates. A responsive and fast-loading website on both desktop and mobile can significantly increase Black Friday sales as customers enjoy a hassle-free shopping experience.
How does creating urgency help increase sales?
Creating a sense of urgency can motivate customers to make quicker purchasing decisions, fearing they might miss out on a good deal. Tactics like countdown timers for deals, limited stock alerts, and flash sale announcements can create this urgency. Implementing these strategies effectively can help increase Black Friday sales by encouraging customers to act fast and complete their purchases.
Why is marketing important for BFCM sales?
Effective marketing is key to maximizing your BFCM sales potential. It helps to spread the word about your deals and promotions, reaching both new and existing customers. Utilizing a mix of email marketing, social media promotion, and paid advertising can significantly increase Black Friday sales by ensuring your offers reach a broad audience.
