Product options apps allow Shopify merchants to offer more than just size and color choices to their customers. These tools enable merchants to unlock customization, upsell opportunities, and personalized experiences, ultimately driving higher sales. In this blog, we’ll dive deep into the what, why, and how of adding a Product Options app on your Shopify store. Further, we’ll list the top 10 Shopify product options apps available on the Shopify App Store that can help your store stand out and increase conversions.
From personalizing gifts to offering premium upgrades, these apps are crucial for merchants who want to improve customer experience and elevate revenue.
- What are Shopify Product Options Apps?
- Why are Shopify Product Options Apps Important for Your Store? (With an Example)
- 8 Key Benefits of Product Options Apps (Shopify)
- How to Choose the Best Shopify Product Options App? (4 Simple Steps)
- Top 10 Shopify Product Options Apps to Increase Sales
- 1. Hulk Product Options App
- 2. SC Product Options App
- 3. Infinite Product Options
- 4. Product Options Variant Options
- Key Features:
- Plans and Pricing:
- 5. Zepto Product Personalizer
- 6. Variant Option Product Options
- 7. Product Options and Customizer
- 8. Tepo Custom Product Options
- 9. Globo Product Options, Variant
- 10. Product Options Variant Option
- Summing Up
What are Shopify Product Options Apps?
Shopify product options apps extend the default product variant system, giving you the flexibility to offer more than basic size and color options. They introduce custom fields like text input, file uploads, swatches, and conditional logic, enabling customers to configure products based on their preferences.
These tools transform a basic shopping experience into an interactive journey that builds stronger customer relationships. Whether you’re selling custom jewelry, personalized gifts, or made-to-order furniture, these apps ensure your store can offer exactly what customers are looking for.
Why are Shopify Product Options Apps Important for Your Store? (With an Example)
Offering product options isn’t just about giving customers more choices. It creates new opportunities to engage your customers, increase average order value (AOV), and reduce return rates. Customization promotes customer satisfaction since buyers receive products tailored to their preferences. Let’s look at a real-world example to see this in action:
Example 1:
Let’s assume you own a Shopify store that sells personalized mugs. With a Shopify product options app, customers can select mug colors, add custom text or images, and view live previews of their design. As customers tweak their choices, the price updates automatically to reflect premium features—like gold lettering or gift packaging. Doing this not only makes the customer buying experience more engaging but also provides you an opportunity to generate some extra revenue through upgrades and upsells.
Example 2:
Imagine you run a wholesale store on Shopify that offers products at tiered prices and volume discounts. When you add a Product Options app to your store, customers can select from different product variations and see the exact price they will be paying for each option. This not only saves them time but also encourages them to buy more products at once to take advantage of the bulk discounts available. With a combination of a wholesale app like Wholesale Pricing Discount B2B and any product options app, you can easily set up tiered pricing, allowing you to offer a better customer experience while increasing your average order value.
8 Key Benefits of Product Options Apps (Shopify)
| Benefit | Description |
|---|---|
| i. Elevate Customer Shopping Experience | Product options apps simplify the shopping experience, offering an intuitive way for customers to try and test multiple product variant options For ex: colors, sizes, etc. Shoppers enjoy having control over the details, and with visual previews, they can see their choices come to life. |
| ii. Expands Product Customization Options | Merchants aren’t limited to Shopify’s standard size and color variants. With a product options app, you can add multiple customization options such as checkboxes, file uploads, radio buttons and much more. These features are ideal for stores selling made-to-order or bespoke products. |
| iii. Increases Average Order Value through Upsells | Offering customers add-ons, premium upgrades, or accessories during the buying process is a proven strategy to increase revenue. With apps that allow dynamic pricing, you can set higher prices for advanced product options, encouraging larger purchases. |
| iv. Improves Customer Satisfaction with Personalization | Customers appreciate products that are tailored to their preferences. Personalizing orders—whether through custom engravings or tailored product kits—creates a more meaningful shopping experience that strengthens customer loyalty. |
| v. Reduces Returns by Meeting Customer Expectations | When customers configure products exactly the way they want, they are less likely to be disappointed. Fewer mismatched expectations result in fewer returns and higher satisfaction. |
| vi. Boosts Brand Loyalty with Tailored Offers | Personalized product experiences build brand affinity. Customers who feel involved in the creation process are more likely to return to your store as well as recommend your products and services to others. |
| vii. Helps Attract More Customers through Unique Product Options | Offering unique product options can set you apart in competitive markets. When you offer things like monogramming, exclusive variants, or limited-edition packaging, customers see value in choosing your store over others. |
| viii. Automates Product Management and Inventory Updates | Many product options apps handle inventory management and updates automatically, making sure your store remains organized and preventing customers from selecting unavailable options. |
How to Choose the Best Shopify Product Options App? (4 Simple Steps)
- Identify Your Customization Needs
Determine what kind of customization your products require. Do you need conditional logic, text inputs, or image uploads? Look for apps that align with your requirements and support the customization of your store.
- Ensure Theme Compatibility
Some apps may not integrate smoothly with every Shopify theme. Choose one that works well with your theme to ensure a consistent shopping experience across multiple device types.
- Look for Apps with Upsell Capabilities
If your goal is to increase AOV, prioritize apps that offer upsell and cross-sell options. Displaying add-ons or premium services during checkout encourages higher spending.
- Evaluate Customer Support and Reviews
Before choosing any app, it is important to do a quick fact-check to see the legitimacy and efficiency of that app. Go through the customer reviews section of the product options app you want to select. Also, look for information on how good and reliable their technical support team to quickly resolve any issue you face in the future.
Top 10 Shopify Product Options Apps to Increase Sales
1. Hulk Product Options App
4.7 out of 5 stars – 1,881+ total reviews
The Hulk Product Options App is a powerful tool that allows merchants to offer unlimited product variants and customizations. It provides essential features like conditional logic—which displays options based on previous customer selections—and file upload capabilities for personalized products, such as monogrammed clothing or custom artwork. The drag-and-drop builder makes it easy for merchants to configure product forms without technical skills, and price add-ons let you charge for premium options or features.
Key Features:
- Conditional logic
- File uploads
- Custom CSS
- Dynamic checkout button
- Quantity selector
Plans and Pricing:
- Basic Plan: $10/month (3-day free trial)
- Advanced Plan: $20/month (3-day free trial)
- Enterprise Plan: $49.90/month (3-day free trial)
- New Global Plan: $299/month (Access to 24 apps)
2. SC Product Options App
4.7 out of 5 stars – 2,609+ total reviews
The SC Product Options App focuses on driving revenue through upsells and cross-sells. This app supports real-time pricing updates, which allow customers to see how their selections affect the final price. It also integrates smoothly with almost all available Shopify themes. With a focus on personalization, SC Product Options is ideal for merchants offering custom services, premium packaging options, or add-ons directly on product pages.
Key Features:
- Unlimited options
- Custom fields
- File uploads
- Conditional logic
- 24/7 live chat support
Plans and Pricing:
- Free to Install
- Basic Plan: $14.99 (14-day free trial)
- Premium Plan: $39.99 (14-day free trial)
3. Infinite Product Options
4.8 out of 5 stars – 3,900+ total reviews
The Infinite Options app is known for its simplicity and ease of use. It allows merchants to offer unlimited product variations, using features like text fields, dropdown menus, radio buttons, and date pickers. Whether you’re selling engraved gifts, event tickets, or build-your-own kits, Infinite Options gives customers the flexibility to configure products to their liking.
Key features:
- Conditional logic
- Custom HTML
- VIP support
- Works with Shopify POS
- Variants display
Plans and Pricing:
- Essential Plan: $12.99/month (14-day free trial)
4. Product Options Variant Options
4.9 out of 5 stars – 1,200+ total reviews
The Product Options Variant Option app offers an expansive range of customization options, surpassing Shopify’s 100-variant limit. Ideal for apparel, accessories, and gift shops, it allows customers to create truly personalized products with options such as image uploads, text fields, radio buttons, and conditional logic. The app elevates the shopping experience by enabling customers to visualize and configure their products directly on the product page.
Key Features:
- Custom fields
- Conditional logic
- Custom CSS
- Price add-ons
- Live chat + call
Plans and Pricing:
- Free Plan
- Pro Plan: $12/month (14-day free trial)
- Advanced Plan: $24/month (14-day free trial)
5. Zepto Product Personalizer
4.7 out of 5 stars – 1,060+ total reviews
The Zepto Product Personalizer focuses on visual customization, making it ideal for merchants selling engraved, embroidered, or printed products. It allows customers to preview their customizations in real time, increasing confidence before checkout. With support for text fields, color pickers, and image uploads, this app offers a highly interactive shopping experience.
Key Features:
- Custom text
- All option types
- Price add-ons
- Custom CSS
- Variants display
Plans and Pricing:
- Starter Plan: $9.99/month (15-day free trial)
- Basic Plan: $19.99 (15- day free trial)
- Moderate Plan: $29.99/month (15-day free trial)
- Unlimited Plan: $49.99/month (15-day free trial)
6. Variant Option Product Options
4.6 out of 5 stars – 1,054+ total reviews
This app offers swatches, quantity-based pricing, and conditional logic to improve the shopping experience. It allows merchants to create dynamic product pages, where customers can select from multiple options like colors, sizes, and materials. The image swatch feature lets customers see product images that correspond to their selections, reducing confusion and improving conversions.
Key Features:
- Conditional Logic
- File Uploads
- Custom CSS
- Variants Display
- Bulk Pricing
Plans and Pricing:
- Starter Plan: Free
- Basic Plan: $9.99/month (14-day free trial)
- Advanced Plan: $19.99/month (14-day free trial)
7. Product Options and Customizer
4.8 out of 5 stars – 1,768+ total reviews
The Product Customizer app provides a quick way for merchants to add custom fields, image uploads, and date pickers to product pages. It supports live previews, allowing customers to visualize their customizations before checkout.
Key Features:
- Unlimited product options
- Custom pricing
- Conditional pricing
- 10+ field types
- File upload
Plans and Pricing:
- Free Plan
- Basic Customizer Plan: $14.90/month (14-day free trial)
- Premium Customizer Plan: $29.90/month (14-day free trial)
- Premium Plus + Plan: $49.90/month (14-day free trial)
8. Tepo Custom Product Options
4.9 out of 5 stars – 500+ total reviews
Tepo Custom Product Options makes it easy for merchants to offer personalized shopping experiences. With this app, you can create all kinds of product customizations—whether it’s adding checkboxes, swatches, file uploads, or setting up conditional logic. It’s designed to help stores showcase unique products without the hassle. Plus, the setup is straightforward, letting you focus on connecting with customers while offering smooth, effortless customization options that make your products stand out.
Key Features:
- Conditional logic
- Variants display
- Price add-ons
- POS support
- Export/Import
Plans and Pricing:
- Free Plan
- Unlimited Plan: $19.99/month (7-day free trial)
9. Globo Product Options, Variant
4.9 out of 5 stars – 2,700+ total reviews
Globo Product Options is ideal for international merchants, offering multi-language and multi-currency support. It allows for custom fields, file uploads, and conditional logic, giving customers the flexibility to personalize their products. This app is great for merchants who want to reach a global audience with localized product options.
Key Features:
- Unlimited options
- Conditional logic
- File uploads
- Multi-select
- Variants display
Plans and Pricing:
- Free Plan
- Premium Plan: $12.90/month (14-day free trial)
- Pro Plan: $24.90/month (14-day free trial)
10. Product Options Variant Option
5.0 out of 5 stars – 390+ total reviews
The Product Options Variant Option app by BSS Commerce helps Shopify merchants overcome the platform’s native variant limitations by offering flexible and advanced product customization options. With features such as conditional logic, image uploads, and various input types, this app enables stores to provide a smooth, dynamic, and personalized shopping experience.
Key Features:
- Price add-on
- Conditional logic
- 14 option types
- Custom CSS
- Import/Export
Plans and Pricing:
- Free to install
Product options apps increase sales by offering personalized experiences that engage customers, encourage higher spending through upsells, and reduce return rates by meeting customer expectations.
Summing Up
Product options apps give merchants the tools to offer personalized products, create upselling opportunities, and optimize product management. They go beyond Shopify’s default settings, allowing for tailored shopping experiences through text fields, file uploads, conditional logic, and visual previews.
These customizations not only increase customer engagement but also reduce returns by setting clear expectations. In a competitive market, offering unique product options and seamless customization is essential to attracting customers, improving satisfaction, and boosting revenue.
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